Works matching Marketing Principles

Results: 1168

Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University: Lessons Learned over Ten Years.

Published in:

2013

By:

Robertson, Bruce;
Kelly, Kevin

Publication type:

Case Study

SPEAKING WORDS OF WISDOM: INTRODUCING 15 ORIGINAL SONGS TO TEACH PRINCIPLES OF MARKETING.

Published in:

Journal for Advancement of Marketing Education, 2024, v. 32, n. 2, p. 1

By:

Rich, Gregory A.;
Dingus, Rebecca

Publication type:

Article

Principles Involving Marketing Policies: An Empirical Assessment.

Published in:

Marketing Letters, 1993, v. 4, n. 3, p. 253, doi. 10.1007/BF00999231

By:

Armstrong, J. Scott;
Schultz, Randall L.

Publication type:

Article

Integrating Quality Matters Into Hybrid Course Design: A Principles of Marketing Case Study.

Published in:

Journal of Marketing Education, 2014, v. 36, n. 3, p. 233, doi. 10.1177/0273475314547821

By:

Young, Mark R.

Publication type:

Article

Experiential Learning Projects: Engaging First and Second Year Principles of Marketing Students.

Published in:

Journal of Higher Education Theory & Practice, 2021, v. 21, n. 1, p. 115, doi. 10.33423/jhetp.v21i1.4042

By:

Alfaro-Barrantes, Priscila;
Beaupré, Jean G.;
Jacobs, Brittany L.

Publication type:

Article

Engaging Students in Large Sections of Principles of Marketing.

Published in:

Business Education Innovation Journal, 2019, v. 11, n. 1, p. 162

By:

Swenson, Michael J.;
Rhoads, Gary K.

Publication type:

Article

Using marketing for good: An experiential project on cause-related marketing in a principles course.

Published in:

Journal of Education for Business, 2021, v. 96, n. 7, p. 461, doi. 10.1080/08832323.2020.1848770

By:

Hajjat, Fatima M.

Publication type:

Article

Expert-to-Matrix: Improved Learning and Improved Outcomes in Principles of Marketing.

Published in:

Journal for Advancement of Marketing Education, 2012, v. 20, n. 1, p. 11

By:

Fontenot, Renée J.;
Schwartz, Joe;
Goings, Douglas A.;
Johnson, Judy J.

Publication type:

Article

Experiential and Cooperative Learning: Using a Situation Analysis Project in Principles of Marketing.

Published in:

Journal of Education for Business, 2008, v. 83, n. 4, p. 214, doi. 10.3200/JOEB.83.4.214-220

By:

Munoz, Caroline;
Huser, Ann

Publication type:

Article

Blended Learning in Principles of Marketing: The Effects of Student Differences on Student Performance.

Published in:

Journal of Marketing Education, 2023, v. 45, n. 1, p. 70, doi. 10.1177/02734753211058357

By:

Cannon, Joseph P.;
Lohtia, Ritu;
Paulich, Brianna JeeWon

Publication type:

Article

دراسة تحليلية لمناهج التسويق بالتعليم الثانوي التجاري في ضوء مبادئ وأخلاقيات التسويق الإلکتروني.

Published in:

Journal of Arab Studies in Education & Psychology, 2021, p. 322

By:

محمد کامل ياسين &#1605

Publication type:

Article

RECREATING THE PRINCIPLES OF MARKETING GROUP PROJECT: A CASE STUDY IN SERVICE LEARNING.

Published in:

2007

By:

Schwartz, Joe;
Fontenot, Renée J.

Publication type:

Case Study

Better Marketing Through a Principles-Based Model.

Published in:

1998

By:

Gombeski Jr., William R.

Publication type:

Case Study

Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment.

Published in:

Journal of Marketing Education, 2009, v. 31, n. 2, p. 131, doi. 10.1177/0273475309335242

By:

LaFleur, Elizabeth K.;
Babin, Laurie A.;
Lopez, Tará Burnthorne

Publication type:

Article

ПЕРЕДУМОВИ ТА ПРИНЦИПИ СТРАТЕГІЧНОГО МАРКЕТИНГОВОГО УПРАВЛІННЯ ПРОМИСЛОВИХ ПІДПРИЄМСТВ УКРАЇНИ.

Published in:

Socio-Economic Problems & the State / Socìalʹno-Ekonomìčnì Problemì ì Deržava, 2017, v. 17, n. 2, p. 154

By:

Рожко, Наталія

Publication type:

Article

Mechanism of ecological security management of economic systems on marketing principles.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2013, n. 2, p. 251

By:

Kuchmiyov, A. V.

Publication type:

Article

ŞEBEKE YOLU PAZARLAMADA PETER CLOTHIER'İN BAŞARI PRENSİPLERİ.

Published in:

Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2017, v. 10, n. 3, p. 154, doi. 10.25287/ohuiibf.296592

By:

HASSÜLÜN, Pınar;
EROL, Damra

Publication type:

Article

Can Higher-Order Active Learning Modalities Improve Student Learning Outcomes in a Marketing Principles Class?

Published in:

Journal of the Academy of Business Education, 2020, v. 21, p. 26

By:

von Freymann, Jeffrey W.;
Cuffe, Barry P.

Publication type:

Article

Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms.

Published in:

Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 12, doi. 10.1509/jppm.29.1.12

By:

Mish, Jenny;
Scammon, Debra L.

Publication type:

Article

Principy moderního marketingu v lékařské posudkové službě.

Published in:

Revision & Assessment Medicine / Revizní a Posudkové Lékařství, 2013, v. 16, n. 4, p. 136

By:

Libuše, Čeledová;
Rostislav, Čevela;
Juraj, Borovský

Publication type:

Article

MARKETING PRINCIPLES.

Published in:

Journal of Marketing, 1944, v. 9, n. 2, p. 151, doi. 10.2307/1245988

By:

Bartels, Robert D. W.

Publication type:

Article

Use of social marketing principles in sexual health: An exploratory review.

Published in:

2020

By:

Akbar, M. Bilal;
French, Jeff;
Lawson, Alison

Publication type:

Literature Review

A Comparative Analysis of Student Achievement in 'Principles of Marketing' at a Junior College and a Four-Year University.

Published in:

Journal of Economic Education, 1978, v. 10, n. 1, p. 50, doi. 10.2307/1182167

By:

LaGarce, Raymond;
Horwitz, Pamela S.

Publication type:

Article

DEVELOPMENT OF FUNDAMENTAL PRINCIPLES OF EDUCATIONAL INNOVATIONS MARKETING AND MANAGEMENT AMONG HEADS OF NEW UKRAINIAN SCHOOL.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2021, v. 1, n. 36, p. 453, doi. 10.18371/fcaptp.v1i36.228079

By:

N., Klokar;
I., Perevozova;
O., Dzoba;
M., Kulik

Publication type:

Article

Effectiveness of alcohol prevention interventions based on the principles of social marketing: a systematic review.

Published in:

Substance Abuse Treatment, Prevention & Policy, 2013, v. 8, p. 1, doi. 10.1186/1747-597X-8-18

By:

Janssen, Meriam M.;
Mathijssen, Jolanda J. P.;
van Bon-Martens, Marja J. H.;
van Oers, Hans A. M.;
Garretsen1, Henk F. L.

Publication type:

Article

Effectiveness of alcohol prevention interventions based on the principles of social marketing: a systematic review.

Published in:

2013

By:

Janssen, Meriam M;
Mathijssen, Jolanda Jp;
van Bon-Martens, Marja Jh;
van Oers, Hans Am;
Garretsen, Henk Fl;
Mathijssen, Jolanda J P;
van Bon-Martens, Marja J H;
van Oers, Hans A M;
Garretsen, Henk F L

Publication type:

journal article

Moving knowledge into action: applying social marketing principles to crime prevention.

Published in:

Trends & Issues in Crime & Criminal Justice, 2009, n. 381, p. 1

By:

Homel, Peter;
Carroll, Tom

Publication type:

Article

WHAT MARKETING EDUCATORS LOOK FOR WHEN ADOPTING A PRINCIPLES OF MARKETING TEXTBOOK.

Published in:

Marketing Education Review, 2009, v. 19, n. 2, p. 49, doi. 10.1080/10528008.2009.11489074

By:

Elbeck, Matt;
Williams, Richard;
Peters, Cara O.;
Frankforter, Steven

Publication type:

Article

TEACHING MARKETING PRINCIPLES FOR RAPIDLY GROWING FIRMS: STUDENT EMPLOYMENT BY THE GAZELLES.

Published in:

Marketing Education Review, 2001, v. 11, n. 2, p. 43, doi. 10.1080/10528008.2001.11488746

By:

Hultman, Claes M.;
Hills, Gerald E.

Publication type:

Article

USING EXPERIENTIAL LEARNING IN A PRINCIPLES OF MARKETING COURSE: AN EMPIRICAL ANALYSIS OF STUDENT MARKETING AUDITS.

Published in:

Marketing Education Review, 1997, v. 7, n. 2, p. 53, doi. 10.1080/10528008.1997.11488591

By:

Drea, John T.;
Singh, Mandeep;
Engelland, Brian T.

Publication type:

Article

CAN THE INTRODUCTION OF MARKETING PRINCIPLES PROMOTE THE DEVELOPMENT OF SPORTS ORGANIZATIONS IN MONTENEGRO?

Published in:

Sport Scientific & Practical Aspects, 2010, v. 7, n. 1, p. 47

By:

Popović, Stevo;
Radovanović, Dragan;
Maroš, Miomir;
Molnar, Slavko

Publication type:

Article

KAIMO VIETOVIŲ RINKODAROS KOMPLEKSO FORMAVIMO PRINCIPAI.

Published in:

Management / Vadyba (16487974), 2010, v. 17, n. 1, p. 187

By:

Atkočiūnienė, Vilma;
Pocevičiūtė, Dovilė

Publication type:

Article

South African private practising clinical dietitians' perceptions of the relevance of service-specific healthcare marketing principles and communication elements.

Published in:

South African Journal of Clinical Nutrition, 2011, v. 24, n. 4, p. 192, doi. 10.1080/16070658.2011.11734387

By:

Hanekom, L. M.;
Gericke, G. J.;
Becker, P. J.

Publication type:

Article

A PRACTICAL AND EFFECTIVE MARKETING PLAN ASSIGNMENT FOR PRINCIPLES OF MARKETING STUDENTS.

Published in:

Journal for Advancement of Marketing Education, 2008, v. 12, p. 52

By:

Lincoln, Douglas J.;
Frontczak, Nancy T.

Publication type:

Article

LASTING EFFECTS OF THE FIRST DAY IN PRINCIPLES OF MARKETING.

Published in:

Journal for Advancement of Marketing Education, 2007, v. 10, p. 70

By:

Vander Schee, Brian A.

Publication type:

Article

PERFORMANCE ON THE FINAL EXAM IN THE PRINCIPLES OF MARKETING COURSE: RELATIONSHIPS WITH SELF-HANDICAPPING.

Published in:

Journal for Advancement of Marketing Education, 2005, v. 6, p. 10

By:

Burns, David J.

Publication type:

Article

ДОСЛІДЖЕННЯ ПРОБЛЕМ ЕКОЛОГІЧНОСТІ ПРОДУКЦІЇ МЕБЛЕВОЇ ПРОМИСЛОВОСТІ НА ЗАСАДАХ МАРКЕТИНГУ

Published in:

Galician economic journal, 2020, v. 62, n. 1, p. 132, doi. 10.33108/galicianvisnyk_tntu2020.01.132

By:

Гаврилець, Олеся;
Дочинець, Наталя;
Кампо, Георгіна

Publication type:

Article

The Representation of Diversity in Marketing Principles Texts: An Exploratory Analysis.

Published in:

1999

By:

Foxman, Ellen;
Easterling, Debbie

Publication type:

Bibliography

Psychological Principles of Marketing and Consumer Behavior.

Published in:

1979

By:

Preston, Ivan L.;
Martin, Charles H.

Publication type:

Book Review

Strategic Marketing: An Introduction to Basic Principles.

Published in:

Ontario Dentist, 2009, v. 86, n. 4, p. 22

By:

Matear, David W.;
Hunter, Rejeanna

Publication type:

Article

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing.

Published in:

Journal of Marketing Education, 2021, v. 43, n. 2, p. 244, doi. 10.1177/0273475321995553

By:

Hopkins, Christopher D.;
Ferrell, O. C.;
Ferrell, Linda;
Hopkins, Karen H.

Publication type:

Article

Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms.

Published in:

Journal of Marketing Education, 2011, v. 33, n. 2, p. 171, doi. 10.1177/0273475311410850

By:

Hollenbeck, Candice R.;
Mason, Charlotte H.;
Song, Ji Hee

Publication type:

Article

Do New Product Development Managers in Large or High-Market-Share Firms Perceive Marketing-R&D Interface Principles Differently?

Published in:

Journal of Product Innovation Management, 1995, v. 12, n. 4, p. 323, doi. 10.1016/0737-6782(95)00029-S

By:

Haggblom, Ted;
Calantone, Roger J.;
Di Benedetto, C. Anthony

Publication type:

Article

Marketing Principles.

Published in:

1936

By:

Nystrom, Paul H.;
Barker, C. W.

Publication type:

Book Review

ZASADA SPRAWIEDLIWEJ WYMIANY A MARKETING.

Published in:

Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2018, n. 530, p. 147, doi. 10.15611/pn.2018.530.14

By:

Jurczyk, Zbigniew

Publication type:

Article

DOSKONALENIE FUNKCJI MARKETINGOWEJ POPRZEZ IMPLEMENTACJĘ ZASAD MARKETINGU RELACJI.

Published in:

Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2014, n. 359, p. 85, doi. 10.15611/pn.2014.359.08

By:

Flieger, Marcin

Publication type:

Article

Helping students understand the relevance of social media tools to marketing practitioners: A case study of a marketing principles module.

Published in:

Marketing Review, 2014, v. 14, n. 1, p. 5, doi. 10.1362/146934714X13948909473103

By:

Walker, Lorna

Publication type:

Article

Mutuality: A root principle for marketing ethics.

Published in:

African Journal of Business Ethics, 2016, v. 10, n. 1, p. 67, doi. 10.15249/10-1-128

By:

Elegido, Juan Manuel

Publication type:

Article

Principles of Marketing (Book).

Published in:

1947

By:

Robinson, Jesse S.

Publication type:

Book Review

Principles of Marketing (Book).

Published in:

1943

By:

Robinson, J. S.

Publication type:

Book Review