Works matching Marketing %26 psychology
Results: 3706
A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020.
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- Psychology & Marketing, 2020, v. 37, n. 9, p. 1144, doi. 10.1002/mar.21393
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- Article
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework.
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- Psychology & Marketing, 2023, v. 40, n. 6, p. 1130, doi. 10.1002/mar.21795
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- Article
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing.
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- Psychology & Marketing, 2021, v. 38, n. 5, p. 834, doi. 10.1002/mar.21472
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- Article
Marketing analytics: The bridge between customer psychology and marketing decision‐making.
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- Psychology & Marketing, 2023, v. 40, n. 12, p. 2588, doi. 10.1002/mar.21908
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- Article
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New 'Pull' Game.
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- 2011
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- Book Review
Guest Editorial Psychology, Marketing and Warnings Research: Bridging the Gap between Consumer Theory and Warning Practice.
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- 1998
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- Publication type:
- Editorial
PSYCHOLOGY FOR MARKETING AND ECONOMICS.
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- Journal of Marketing, 1952, v. 17, n. 2, p. 119, doi. 10.2307/1248039
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- Article
Reverse psychology tactics in contemporary marketing.
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- Marketing Review, 2016, v. 16, n. 3, p. 343, doi. 10.1362/146934716X14636478977872
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- Article
Psicologia, marketing e experiência elementar: implicações para o desenvolvimento do conceito de consumidor.
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- Alceu: Revista de Comunicação, Cultura e Política, 2016, v. 17, n. 33, p. 107
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- Article
Psychomarketing.
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- ITIHAS - The Journal of Indian Management, 2015, v. 5, n. 4, p. 35
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- Article
Mental Psychology of Voters: Social Media Marketing, Corporate Social Responsibility and Political Campaigns Perspectives.
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- Journal of Sport Psychology / Revista de Psicología del Deporte, 2021, v. 30, n. 1, p. 129
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- Article
25 years of Psychology & Marketing: a multidimensional review.
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- Psychology & Marketing, 2009, v. 26, n. 12, p. 1031, doi. 10.1002/mar.20311
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- Article
Brand Frequency and Product Involvement: The Application of a PC-Based Perceptual Learning Routine to Psychology and Marketing.
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- Psychology & Marketing, 1991, v. 8, n. 4, p. 299, doi. 10.1002/mar.4220080406
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- Article
Psychology, Marketing, and Computers.
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- 1991
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- Publication type:
- Editorial
Business communication, English, psychology, and marketing: A study of relationships.
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- Journal of Education for Business, 1993, v. 69, n. 2, p. 75, doi. 10.1080/08832323.1993.10117660
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- Article
The role of immersive spaces on the customer experience: An exploration of fashion metaverses.
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- Psychology & Marketing, 2025, v. 42, n. 2, p. 539, doi. 10.1002/mar.22140
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- Article
Crafting conceptual proposition‐based contributions: The 7C framework.
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- Psychology & Marketing, 2024, v. 41, n. 10, p. 2396, doi. 10.1002/mar.22055
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- Article
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research.
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- Psychology & Marketing, 2023, v. 40, n. 10, p. 1986, doi. 10.1002/mar.21890
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- Article
Men engage in self‐deceptive enhancement, whereas women engage in impression management.
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- Psychology & Marketing, 2023, v. 40, n. 7, p. 1405, doi. 10.1002/mar.21805
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- Article
Issue Information.
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- Psychology & Marketing, 2023, v. 40, n. 7, p. 1263, doi. 10.1002/mar.21686
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- Article
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals.
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- Psychology & Marketing, 2023, v. 40, n. 3, p. 455, doi. 10.1002/mar.21761
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- Article
AI in marketing, consumer research and psychology: A systematic literature review and research agenda.
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- Psychology & Marketing, 2022, v. 39, n. 4, p. 755, doi. 10.1002/mar.21619
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- Article
Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork.
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- Psychology & Marketing, 2021, v. 38, n. 2, p. 229, doi. 10.1002/mar.21453
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- Article
Issue Information.
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- Psychology & Marketing, 2017, v. 34, n. 6, p. 593, doi. 10.1002/mar.20962
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- Article
Contents.
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- Psychology & Marketing, 2016, v. 33, n. 2, p. 71, doi. 10.1002/mar.20869
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- Article
Trademarks in the linguistic landscape: methodological and theoretical challenges in qualifying brand names in the public space.
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- International Journal of Multilingualism, 2010, v. 7, n. 3, p. 197, doi. 10.1080/14790710903568417
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- Article
Reverse Psychology Marketing - Konsequent falsch und doch richtig.
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- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 18, doi. 10.1007/s11621-010-0094-6
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- Article
Physicians under the Influence: Social Psychology and Industry Marketing Strategies.
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- Journal of Law, Medicine & Ethics, 2013, v. 41, n. 3, p. 665, doi. 10.1111/jlme.12076
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- Article
Social context and advertising effectiveness: a dynamic study.
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- International Journal of Advertising, 2016, v. 35, n. 2, p. 325, doi. 10.1080/02650487.2015.1022975
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- Article
Scholarly works from the GMC: A judgment sample.
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- Psychology & Marketing, 2009, v. 26, n. 7, p. 569, doi. 10.1002/mar.20288
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- Article
What moderates the too-much-choice effect?
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- Psychology & Marketing, 2009, v. 26, n. 3, p. 229, doi. 10.1002/mar.20271
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- Article
Introduction to the special issue on assortment structure and choice.
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- Psychology & Marketing, 2009, v. 26, n. 3, p. 195, doi. 10.1002/mar.20267
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- Article
When consumers and brands talk: Storytelling theory and research in psychology and marketing.
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- Psychology & Marketing, 2008, v. 25, n. 2, p. 97, doi. 10.1002/mar.20203
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- Article
Applications of Evolutionary Psychology in Marketing.
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- Psychology & Marketing, 2000, v. 17, n. 12, p. 1005, doi. 10.1002/1520-6793(200012)17:12<1005::AID-MAR1>3.0.CO;2-H
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- Article
The Services Marketing System and Customer Psychology.
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- Psychology & Marketing, 1998, v. 15, n. 8, p. 727, doi. 10.1002/(SICI)1520-6793(199812)15:8<727::AID-MAR1>3.0.CO;2-7
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- Article
Happy 15th to Us!
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- 1998
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- Publication type:
- Editorial
Laboratory Experimentation in Economic Research: An Introduction to Psychologists and Marketers.
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- Psychology & Marketing, 1996, v. 13, n. 4, p. 331, doi. 10.1002/(SICI)1520-6793(199607)13:4<331::AID-MAR1>3.0.CO;2-B
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- Article
Psychology, Marketing, and Direct Mail: A Call for Theory.
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- Psychology & Marketing, 1996, v. 13, n. 2, p. 125, doi. 10.1002/(SICI)1520-6793(199602)13:2<125::AID-MAR1>3.0.CO;2-H
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- Article
Psychology, Marketing & Recycling.
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- 1994
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- Publication type:
- Editorial
Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.939786
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- Article
Comparing the Publication Process in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences.
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- Accounting Horizons, 2016, v. 30, n. 3, p. 341, doi. 10.2308/acch-51443
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- Article
Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research.
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- Journal of Marketing Management, 2017, v. 33, n. 11/12, p. 873, doi. 10.1080/0267257X.2017.1337668
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- Article
Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda.
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- Journal of Marketing Management, 2014, v. 30, n. 11-12, p. 1119, doi. 10.1080/0267257X.2014.929161
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- Publication type:
- Article
Consumer Psychology for Marketing (Book0.
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- 1995
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- Publication type:
- Book Review
Psychologists in Marketing Education.
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- Journal of Marketing, 1966, v. 30, n. 1, p. 7, doi. 10.2307/1249590
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- Publication type:
- Article
Consumer Psychology for Marketing (Book).
- Published in:
- 1996
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- Publication type:
- Book Review
Big Data, Computational Science, Economics, Finance, Marketing, Management, and Psychology: Connections.
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- Journal of Risk & Financial Management, 2018, v. 11, n. 1, p. 1, doi. 10.3390/jrfm11010015
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- Article
Retraction (mal)practices of elite marketing and social psychology journals in the Dirk Smeesters' research misconduct case.
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- Accountability in Research: Policies & Quality Assurance, 2024, v. 31, n. 7, p. 751, doi. 10.1080/08989621.2022.2164489
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- Publication type:
- Article
RESEARCH.
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- Journal of Interactive Marketing, 1998, v. 12, n. 4, p. 88
- Publication type:
- Article
A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for future research in marketing.
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- Frontiers in Psychology, 2024, p. 1, doi. 10.3389/fpsyg.2024.1392629
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- Publication type:
- Article