Works matching Marketing %26 psychology

Results: 3818

A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020.

Published in:

Psychology & Marketing, 2020, v. 37, n. 9, p. 1144, doi. 10.1002/mar.21393

By:

Khan, Muhammad Asif;
Ali, Imtiaz;
Ashraf, Rohail

Publication type:

Article

Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework.

Published in:

Psychology & Marketing, 2023, v. 40, n. 6, p. 1130, doi. 10.1002/mar.21795

By:

Mehran, Javaneh;
Olya, Hossein;
Han, Heesup

Publication type:

Article

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 834, doi. 10.1002/mar.21472

By:

Donthu, Naveen;
Kumar, Satish;
Pattnaik, Debidutta;
Lim, Weng M.

Publication type:

Article

Marketing analytics: The bridge between customer psychology and marketing decision‐making.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2588, doi. 10.1002/mar.21908

By:

Basu, Rituparna;
Lim, Weng Marc;
Kumar, Anil;
Kumar, Satish

Publication type:

Article

PSYCHOLOGY FOR MARKETING AND ECONOMICS.

Published in:

Journal of Marketing, 1952, v. 17, n. 2, p. 119, doi. 10.2307/1248039

By:

Alderson, Wroe

Publication type:

Article

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New 'Pull' Game.

Published in:

2011

By:

Sersland, Daniel R.

Publication type:

Book Review

Guest Editorial Psychology, Marketing and Warnings Research: Bridging the Gap between Consumer Theory and Warning Practice.

Published in:

1998

By:

Wogalter, Michael S.;
Cox III, Eli P.

Publication type:

Editorial

Reverse psychology tactics in contemporary marketing.

Published in:

Marketing Review, 2016, v. 16, n. 3, p. 343, doi. 10.1362/146934716X14636478977872

By:

Sinha, Jay I.;
Foscht, Thomas

Publication type:

Article

Psychomarketing.

Published in:

ITIHAS - The Journal of Indian Management, 2015, v. 5, n. 4, p. 35

By:

Ahmed, Owais

Publication type:

Article

Mental Psychology of Voters: Social Media Marketing, Corporate Social Responsibility and Political Campaigns Perspectives.

Published in:

Journal of Sport Psychology / Revista de Psicología del Deporte, 2021, v. 30, n. 1, p. 129

By:

Saeed, Rizgar Abdullah;
Ilkhanizadeh, Shiva

Publication type:

Article

Psicologia, marketing e experiência elementar: implicações para o desenvolvimento do conceito de consumidor.

Published in:

Alceu: Revista de Comunicação, Cultura e Política, 2016, v. 17, n. 33, p. 107

By:

Brunialti Justo, Carmen Silvia Porto;
Massimi, Marina

Publication type:

Article

25 years of Psychology & Marketing: a multidimensional review.

Published in:

Psychology & Marketing, 2009, v. 26, n. 12, p. 1031, doi. 10.1002/mar.20311

By:

Shabbir, Haseeb Ahmed;
Reast, Jon;
Palihawadana, Dayananda

Publication type:

Article

Brand Frequency and Product Involvement: The Application of a PC-Based Perceptual Learning Routine to Psychology and Marketing.

Published in:

Psychology & Marketing, 1991, v. 8, n. 4, p. 299, doi. 10.1002/mar.4220080406

By:

Marks, William;
Tidwell, Paula M.;
Spence, Christi L.

Publication type:

Article

Psychology, Marketing, and Computers.

Published in:

1991

By:

Synodinos, Nicolas E.

Publication type:

Editorial

Consumer Psychology for Marketing (Book0.

Published in:

1995

By:

Leslie, David

Publication type:

Book Review

Marketing Sport Psychology Consulting Services.

Published in:

Journal of Sport Psychology in Action, 2011, v. 2, n. 1, p. 33, doi. 10.1080/21520704.2011.564719

By:

Blann, F. Wayne;
Shelley, Greg;
Gates, SarahC.

Publication type:

Article

Retraction (mal)practices of elite marketing and social psychology journals in the Dirk Smeesters' research misconduct case.

Published in:

Accountability in Research: Policies & Quality Assurance, 2024, v. 31, n. 7, p. 751, doi. 10.1080/08989621.2022.2164489

By:

Moussa, Salim;
Charlton, Aaron

Publication type:

Article

Consumer Psychology for Marketing (Book).

Published in:

1996

By:

Crittenden, Victoria L.;
Frankenberger, Kristina D.

Publication type:

Book Review

Social context and advertising effectiveness: a dynamic study.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 325, doi. 10.1080/02650487.2015.1022975

By:

Mora, José-Domingo

Publication type:

Article

Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 11/12, p. 873, doi. 10.1080/0267257X.2017.1337668

By:

Wells, Victoria;
Martin, Drew

Publication type:

Article

Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 11-12, p. 1119, doi. 10.1080/0267257X.2014.929161

By:

Wells, Victoria K.

Publication type:

Article

Consumer Psychology for Marketing.

Published in:: 1994
Publication type:: Book Review

Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1456, doi. 10.1002/mar.22188

By:

Filipovic, Jelena;
Gorton, Matthew;
Markovic, Stefan

Publication type:

Article

The role of immersive spaces on the customer experience: An exploration of fashion metaverses.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 539, doi. 10.1002/mar.22140

By:

Alexander, Bethan;
Blazquez, Marta;
Chrimes, Courtney;
Boardman, Rosy

Publication type:

Article

Crafting conceptual proposition‐based contributions: The 7C framework.

Published in:

Psychology & Marketing, 2024, v. 41, n. 10, p. 2396, doi. 10.1002/mar.22055

By:

Hollebeek, Linda D.;
Srivastava, Rajendra K.;
Clark, Moira K.;
Urbonavicius, Sigitas;
Lim, Weng Marc

Publication type:

Article

Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research.

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 1986, doi. 10.1002/mar.21890

By:

Woodside, Arch G.;
Akrout, Houcine;
Mrad, Mona

Publication type:

Article

Men engage in self‐deceptive enhancement, whereas women engage in impression management.

Published in:

Psychology & Marketing, 2023, v. 40, n. 7, p. 1405, doi. 10.1002/mar.21805

By:

Lalwani, Ashok K.;
Lee, Hyejin;
Shrum, L. J.;
Viswanathan, Madhu

Publication type:

Article

Issue Information.

Published in:: Psychology & Marketing, 2023, v. 40, n. 7, p. 1263, doi. 10.1002/mar.21686
Publication type:: Article

Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals.

Published in:

Psychology & Marketing, 2023, v. 40, n. 3, p. 455, doi. 10.1002/mar.21761

By:

Greenacre, Luke;
Chan, Eugene Y.;
Cohen, Justin

Publication type:

Article

AI in marketing, consumer research and psychology: A systematic literature review and research agenda.

Published in:

Psychology & Marketing, 2022, v. 39, n. 4, p. 755, doi. 10.1002/mar.21619

By:

Mariani, Marcello M.;
Perez‐Vega, Rodrigo;
Wirtz, Jochen

Publication type:

Article

Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork.

Published in:

Psychology & Marketing, 2021, v. 38, n. 2, p. 229, doi. 10.1002/mar.21453

By:

Otterbring, Tobias

Publication type:

Article

Issue Information.

Published in:: Psychology & Marketing, 2017, v. 34, n. 6, p. 593, doi. 10.1002/mar.20962
Publication type:: Article

Contents.

Published in:: Psychology & Marketing, 2016, v. 33, n. 2, p. 71, doi. 10.1002/mar.20869
Publication type:: Article

Physicians under the Influence: Social Psychology and Industry Marketing Strategies.

Published in:

Journal of Law, Medicine & Ethics, 2013, v. 41, n. 3, p. 665, doi. 10.1111/jlme.12076

By:

Sah, Sunita;
Fugh-Berman, Adriane

Publication type:

Article

Reverse Psychology Marketing - Konsequent falsch und doch richtig.

Published in:

Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 18, doi. 10.1007/s11621-010-0094-6

By:

Foscht, Thomas;
BrandstÄtter, Marion;
Sinha, Indrajit

Publication type:

Article

Exploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis.

Published in:

Frontiers in Psychology, 2024, p. 01, doi. 10.3389/fpsyg.2024.1292636

By:

Hang Zhang;
Xiaohuan Luo

Publication type:

Article

Trademarks in the linguistic landscape: methodological and theoretical challenges in qualifying brand names in the public space.

Published in:

International Journal of Multilingualism, 2010, v. 7, n. 3, p. 197, doi. 10.1080/14790710903568417

By:

Tufi, Stefania;
Blackwood, Robert

Publication type:

Article

Conceptual Research: Multidisciplinary Insights for Marketing.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 1, doi. 10.1177/00222429241302814

By:

Kozlenkova, Irina V.;
Warren, Caleb;
Kotha, Suresh;
Boghrati, Reihane;
Palmatier, Robert W.

Publication type:

Article

Psychologists in Marketing Education.

Published in:

Journal of Marketing, 1966, v. 30, n. 1, p. 7, doi. 10.2307/1249590

By:

Miner, John B.

Publication type:

Article

Big Data, Computational Science, Economics, Finance, Marketing, Management, and Psychology: Connections.

Published in:

Journal of Risk & Financial Management, 2018, v. 11, n. 1, p. 1, doi. 10.3390/jrfm11010015

By:

Chia-Lin Chang;
Michael McAleer;
Wing-Keung Wong

Publication type:

Article

Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.939786

By:

Pei Wang;
Chapa, Sindy

Publication type:

Article

Comparing the Publication Process in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences.

Published in:

Accounting Horizons, 2016, v. 30, n. 3, p. 341, doi. 10.2308/acch-51443

By:

Wood, David A.

Publication type:

Article

Business communication, English, psychology, and marketing: A study of relationships.

Published in:

Journal of Education for Business, 1993, v. 69, n. 2, p. 75, doi. 10.1080/08832323.1993.10117660

By:

Winter, Janet K.

Publication type:

Article

RESEARCH.

Published in:: Journal of Interactive Marketing, 1998, v. 12, n. 4, p. 88
Publication type:: Article

Scholarly works from the GMC: A judgment sample.

Published in:

Psychology & Marketing, 2009, v. 26, n. 7, p. 569, doi. 10.1002/mar.20288

By:

Ko, Eunju

Publication type:

Article

What moderates the too-much-choice effect?

Published in:

Psychology & Marketing, 2009, v. 26, n. 3, p. 229, doi. 10.1002/mar.20271

By:

Scheibehenne, Benjamin;
Greifeneder, Rainer;
Todd, Peter M.

Publication type:

Article

Introduction to the special issue on assortment structure and choice.

Published in:

Psychology & Marketing, 2009, v. 26, n. 3, p. 195, doi. 10.1002/mar.20267

By:

Scheibehenne, Benjamin;
Todd, Peter M.

Publication type:

Article

When consumers and brands talk: Storytelling theory and research in psychology and marketing.

Published in:

Psychology & Marketing, 2008, v. 25, n. 2, p. 97, doi. 10.1002/mar.20203

By:

Woodside, Arch G.;
Sood, Suresh;
Miller, Kenneth E.

Publication type:

Article

Applications of Evolutionary Psychology in Marketing.

Published in:

Psychology & Marketing, 2000, v. 17, n. 12, p. 1005, doi. 10.1002/1520-6793(200012)17:12<1005::AID-MAR1>3.0.CO;2-H

By:

Saad, Gad;
Gill, Tripat

Publication type:

Article

The Services Marketing System and Customer Psychology.

Published in:

Psychology & Marketing, 1998, v. 15, n. 8, p. 727, doi. 10.1002/(SICI)1520-6793(199812)15:8<727::AID-MAR1>3.0.CO;2-7

By:

Mittal, Banwari;
Baker, Julie

Publication type:

Article