Works matching Marketing
Results: 5000
THE CASCADING EFFECT OF STATIC AND DYNAMIC MARKETING CAPABILITIES ON THE INTERNATIONAL PERFORMANCE: ANALYZING MARKET ORIENTATION AS AN ANTECEDENT.
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- RAE: Revista de Administração de Empresas, 2023, v. 63, n. 1, p. 1, doi. 10.1590/S0034-759020230104
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- Article
Perspectivas e limites da pesquisa quantitativa na produção de conhecimento em Marketing: A metáfora do cadeado.
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- 2013
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- Publication type:
- Essay
PESQUISAS DE MARKETING PELA INTERNET: AS PERCEPÇÕES SOB A ÓTICA DOS ENTREVISTADOS.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, v. 9, n. 7, p. 70
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- Article
MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS.
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- Economics of Agriculture / Ekonomika Poljoprivrede, 2014, v. 61, n. 2, p. 501, doi. 10.5937/ekopolj1402501s
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- Article
El concepto de Marketing: pasado y presente.
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- Revista de Ciencias Sociales (13159518), 2008, v. 14, n. 2, p. 391
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- Article
An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises.
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- Estudios Gerenciales, 2022, v. 38, n. 165, p. 493, doi. 10.18046/j.estger.2022.165.5286
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- Article
ESTUDOS CRÍTICOS SOBRE MARKETING: LEVANTAMENTO DA PRODUÇÃO CIENTÍFICA.
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- Revista de Administração FACES Journal, 2012, v. 11, n. 1, p. 34
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- Article
Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped.
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- Revista Perspectiva Empresarial, 2021, v. 8, n. 1, p. 55, doi. 10.16967/23898186.685
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- Article
SPECIFIČNOSTI I KOMPLEKSNOST INTEGRISANIH MARKETING KOMUNIKACIJA U TURIZMU.
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- Business Studies / Poslovne Studje, 2014, v. 6, n. 11/12, p. 325, doi. 10.7251/POS1412325R
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- Article
Comunicación integrada de marketing empleada por microempresas de diseño industrial para la creación de valor: Caso mercadillo CEART, México.
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- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2022, v. 28, p. 2, doi. 10.7263/adresic-28-222
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- Article
Taxonomie des configurations de capacités marketing complémentaires au sein des PME.
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- Management international / International Management / Gestiòn Internacional, 2022, v. 26, n. 4, p. 52, doi. 10.7202/1092158ar
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- Article
Las prácticas de gestión de marketing en las cooperativas portuguesas.
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- CIRIEC - Journal of Public, Social & Cooperative Economy / España, Revista de Economía Pública, Social y Cooperativa, 2012, n. 76, p. 199
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- Article
La transposition de l'art militaire en marketing.
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- Revue des Sciences de Gestion, 2008, n. 229, p. 11, doi. 10.1051/larsg:2008002
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- Article
MARKETING AUDIT: ANALYSIS IN TWO RESTAURANTS IN ARACAJU/SE.
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- Journal of Management Analysis / Revista Gestão em Análise, 2024, v. 13, n. 1, p. 24, doi. 10.12662/2359-618xregea.v13i1.p24-40.2024
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- Article
ENTREPRENEURIAL MARKETING OF STARTUPS: CONSTRUCTIVIST BIBLIOGRAPHIC RESEARCH BASED ON PROKNOW-C.
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- Revista Eletrônica de Estratégia & Negócios, 2023, v. 16, n. 1, p. 1
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- Article
OPÇÃO PARA O USO DE SOFTWARE DE INTELIGÊNCIA ARTIFICIAL PARA A CRIAÇÃO DE IMAGENS NO MARKETING DIGITAL.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 10, p. 1, doi. 10.54751/revistafoco.v16n10-057
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- Article
THE USE CASE OF ARTIFICIAL INTELLIGENCE IN MARKETING AND SALES.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 5, p. 1, doi. 10.54751/revistafoco.v16n5-142
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- Article
A VIABILIDADE DO INBOUND MARKETING NO SETOR PÚBLICO - UM ESTUDO DE CASO DO MUNICÍPIO DE PRESIDENTE PRUDENTE/SP.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 5, p. 1, doi. 10.54751/revistafoco.v16n5-109
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- Article
Marketing Communications of Higher Education Institutions in the Republic of Serbia.
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- Marketing (0354-3471), 2015, v. 46, n. 3, p. 166, doi. 10.5937/markt1503166p
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- Article
Systematized review of artificial intelligence applied to digital marketing in Colombia.
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- Visión Electrónica, 2024, v. 18, n. 1, p. 1
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- Article
ANÁLISE DA GESTÃO DE MARKETING DAS ESCOLAS PRIVADAS ATRAVÉS DA OPERACIONALIZAÇÃO DAS ESTRATÉGIAS DO COMPOSTO DE MARKETING.
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- Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2013, v. 4, n. 1, p. 33, doi. 10.6008/ESS2179-684X.2013.001.0003
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- Article
A INFLUÊNCIA DAS ESTRATÉGIAS DE MARKETING NA CAPTAÇÃO DE RECURSOS PARA O TERCEIRO SETOR.
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- Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2012, v. 3, n. 1, p. 94, doi. 10.6008/ESS2179-684X.2012.001.0006
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- Article
The impact of internal marketing on employee attitudes and behaviours in local public sector organisations.
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- Tourism & Management Studies, 2023, v. 19, n. 3, p. 41, doi. 10.18089/tms.2023.190303
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- Article
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions.
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- Tourism & Management Studies, 2022, v. 18, n. 3, p. 37, doi. 10.18089/tms.2022.180303
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- Article
Marketing de Relacionamento: um estudo em pousadas de Marechal Floriano - ES.
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- Revista Turismo em Análise, 2013, v. 24, n. 2, p. 325, doi. 10.11606/issn.1984-4867.v24i2p325-353
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- Article
MARKETING BUSINESS-TO-BUSINESS: ANÁLISE DA PRODUÇÃO CIENTÍFICA BRASILEIRA DE 2008 A 2018.
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- RAE: Revista de Administração de Empresas, 2019, v. 59, n. 4, p. 258, doi. 10.1590/S0034-759020190404
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- Article
ESTRATÉGIA DE MARKETING: CONTRIBUIÇÕES PARA A TEORIA EM MARKETING.
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- RAE: Revista de Administração de Empresas, 2006, v. 46, n. 4, p. 25, doi. 10.1590/S0034-75902006000400004
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- Article
Digital marketing communication strategy as means to enhance digital branding.
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- Revista Espacios, 2022, v. 43, n. 8, p. 15, doi. 10.48082/espacios-a22v43n08p02
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- Article
Application of information technologies in marketing: experience of developing countries.
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- Revista Espacios, 2019, v. 40, n. 38, p. 1
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- Article
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 50, n. 4, p. 73, doi. 10.2478/minib-2023-0023
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- Article
Marketing con Causa: Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable.
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- Lumina (0123-4072), 2022, v. 23, n. 1, p. 1, doi. 10.30554/lumina.v23.n1.4410.2022
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- Article
Design of the functional marketing strategy in meat industry enterprises.
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- Cooperativismo y Desarrollo (COODES), 2023, v. 11, n. 3, p. 1
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- Article
Procedimiento para realizar un Plan de Marketing.
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- Opuntia Brava, 2021, v. 13, n. 2, p. 174
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- Article
A INTERFACE ENTRE MARKETING E FINANÇAS NO BRASIL: ESTUDO DE CASO EM EMPRESA AUTOMOTIVA.
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- Revista Fatec Zona Sul (REFAS), 2021, v. 7, n. 3, p. 18
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- Article
Humanistic Marketing and Digitalization for Quality of Life and Sustainability: a Theoretical Approach.
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- Empresa y Humanismo, 2023, v. 26, n. 2, p. 185, doi. 10.15581/015.XXVI.2.185-210
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- Article
Anglicismos en marketing digital en un contexto académico.
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- Onomázein, 2022, n. 55, p. 71, doi. 10.7764/onomazein.55.07
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- Article
Estratégias de Comunicação de Green Marketing direcionadas à Logística Reversa.
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- REUNIR: Revista de Administração, Contabilidade e Sustentabilidade, 2023, v. 13, n. 3, p. 1
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- Article
MARKETING ANALYTICS E SUAS CONSEQUÊNCIAS PROFISSIONAIS E ACADÊMICAS.
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- REUNIR: Revista de Administração, Contabilidade e Sustentabilidade, 2019, v. 9, n. 3, p. 10, doi. 10.18696/reunir.v9i3.830
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- Article
Diagnóstico do marketing ambiental de bens e serviços do setor florestal.
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- Brazilian Journal of Forest Research / Pesquisa Florestal Brasileira, 2012, v. 32, n. 70, p. 221, doi. 10.4336/2012.pfb.32.70.105
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- Article
Gerenciamento da comunicação de marketing em uma cervejaria artesanal localizada no município de Passo Fundo/RS.
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- Revista da Micro e Pequena Empresa, 2021, v. 15, n. 3, p. 78, doi. 10.48099/1982-2537/2021v15n3p7892
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- Article
EL MARKETING EN LOS NEGOCIOS INFORMALES DE LA CIUDAD DE PUEBLA.
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- Revista de Administraçãao da UNIMEP, 2022, v. 19, n. 11, p. 140
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- Article
MARKETING TURÍSTICO DE LAS RUTAS DEL CAFÉ EN MÉXICO.
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- Revista de Administraçãao da UNIMEP, 2022, v. 19, n. 11, p. 41
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- Article
PLANEJAMENTO DE MARKETING: ANÁLISE DA APLICAÇÃO DO MODELO DE PIZZINATTO E SILVA (2009) NO PEQUENO VAREJO.
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- Revista de Administraçãao da UNIMEP, 2020, v. 18, p. 27
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- Article
The impact of Inbound Marketing on converting leads into sales opportunities in a B2B funnel over time.
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- Prisma.com, 2023, n. 49, p. 24, doi. 10.21747/16463153/49a3
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- Article
SOCIAL VALUE AS A MARKETING STRATEGY IN A BRAZILIAN CREDIT UNION VALOR SOCIAL CO.
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- Perspectivas Contemporâneas, 2016, v. 11, n. 1, p. 17
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- Article
ESTRATÉGIAS DE MARKETING COMO UM DIFERENCIAL NA ESCOLHA DO SUPERMERCADO DE BAIRRO.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, v. 9, n. 3, p. 58, doi. 10.1590/S1678-69712008000300004
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- Article
MARKETING DE RELACIONAMENTO: IMPORTÂNCIA E IMPLICAÇÕES NO MERCADO CONSUMIDOR.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 4, p. 103, doi. 10.1590/1678-69712007/administracao.v8n4p103-124
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- Article
AN INVENTORY OF THE CHARACTERISTICS OF THE MARKETING SCALES CREATED AND TESTED IN BRAZIL.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 4, p. 11, doi. 10.1590/1678-69712007/administracao.v8n4p11-34
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- Article
ELEMENTOS DO MARKETING NA CAPTAÇÃO DE RECURSOS DO TERCEIRO SETOR.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 3, p. 104, doi. 10.1590/1678-69712007/administracao.v8n3p104-127
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- Article
DESAFIOS NA PROSPECÇÃO DE CLIENTELA ATRAVÉS DO MARKETING JURÍDICO NO BRASIL.
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- Revista Foco (Interdisciplinary Studies Journal), 2024, v. 17, n. 2, p. 1, doi. 10.54751/revistafoco.v17n2-076
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- Publication type:
- Article