Works matching Macromarketing

Results: 1747

An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?

Published in:

Journal of Macromarketing, 2008, v. 28, n. 4, p. 426, doi. 10.1177/0276146708325387

By:

Shapiro, Stanley J.

Publication type:

Article

The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 328, doi. 10.1177/02761467241244538

By:

Wooliscroft, Ben

Publication type:

Article

The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 10, doi. 10.1177/0276146721990987

By:

Hunt, Shelby D.;
Hass, Ashley;
Manis, Kerry T.

Publication type:

Article

The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 25, doi. 10.1177/0276146720966654

By:

Ekici, Ahmet;
Genc, Tugce Ozgen;
Celik, Hafize

Publication type:

Article

Sustainability as Megatrend: Two Schools of Macromarketing Thought.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 3, p. 253, doi. 10.1177/0276146713520551

By:

Mittelstaedt, John D.;
Shultz, Clifford J.;
Kilbourne, William E.;
Peterson, Mark

Publication type:

Article

Macromarketing Teaching Materials: A Forty-Year Retrospective.

Published in:

Journal of Macromarketing, 2012, v. 32, n. 4, p. 412, doi. 10.1177/0276146712455336

By:

Shapiro, Stanley J.

Publication type:

Article

Envisioning and Developing Sustainable Enterprise: A Macromarketing Approach.

Published in:

Journal of Macromarketing, 2012, v. 32, n. 4, p. 393, doi. 10.1177/0276146712454542

By:

Peterson, Mark

Publication type:

Article

Reflections on Sustainable Enterprise: A Macromarketing Approach for Macromarketing Education.

Published in:

Journal of Macromarketing, 2012, v. 32, n. 4, p. 397, doi. 10.1177/0276146712454436

By:

Reppel, Alexander E.

Publication type:

Article

Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society.

Published in:

Journal of Macromarketing, 2012, v. 32, n. 4, p. 404, doi. 10.1177/0276146712453331

By:

Hunt, Shelby D.

Publication type:

Article

Interpreting Macromarketing: The Construction of a Major Macromarketing Research Collection.

Published in:

Journal of Macromarketing, 2009, v. 29, n. 3, p. 325, doi. 10.1177/0276146709338706

By:

Shapiro, Stanley J.;
Tadajewski, Mark;
Shultz II, Clifford J.

Publication type:

Article

BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing.

Published in:

Decision (0304-0941), 2017, v. 44, n. 1, p. 69, doi. 10.1007/s40622-016-0142-4

By:

Singh, Ramendra;
Bharadwaj, Apoorva

Publication type:

Article

Using Macromarketing to Teach Business Sustainability.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 3, p. 390, doi. 10.1177/02734753211048538

By:

Peterson, Mark

Publication type:

Article

ANÁLISIS DE LA CONTRIBUCIÓN DE HOLLANDER AL MACROMERCADEO.

Published in:

Estudios Gerenciales, 2008, v. 24, n. 107, p. 87, doi. 10.1016/S0123-5923(08)70038-X

By:

Molina, Yaromir Muñoz;
Arenas, Carlos Enriquevecino

Publication type:

Article

Macromarketing Pedagogy at the 2024 Conference.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 1, p. 74, doi. 10.1177/02761467241299334

By:

Stanton, Julie V.;
Shapiro, Stanley J.

Publication type:

Article

Towards a Sharper "Golden Anniversary" Focus for Macromarketing?

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 335, doi. 10.1177/02761467241229637

By:

Shapiro, Stanley J.

Publication type:

Article

Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 1, p. 74, doi. 10.1177/02761467231222536

By:

Stanton, Julie V.;
DeQuero-Navarro, Beatriz;
Domegan, Christine;
Wooliscroft, Ben

Publication type:

Article

Macromarketing Pedagogy at the 2023 Conference.

Published in:

2023

By:

Stanton, Julie V.

Publication type:

Proceeding

An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications.

Published in:

2022

By:

Latino, Maria Elena;
Corallo, Angelo;
Menegoli, Marta;
Nuzzo, Biagio

Publication type:

Literature Review

Macromarketing, the Indispensable Discipline.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 5, doi. 10.1177/0276146720983405

By:

Shultz, Clifford J.;
Wilkie, William L.

Publication type:

Article

Macromarketing and the Systems Imperative.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 116, doi. 10.1177/0276146720980521

By:

Wooliscroft, Ben

Publication type:

Article

Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing's Compelling Political Calling.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 166, doi. 10.1177/0276146720952527

By:

Prothero, Andrea;
McDonagh, Pierre

Publication type:

Article

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 104, doi. 10.1177/0276146720949637

By:

Shapiro, Stanley;
Beninger, Stefanie;
Domegan, Christine;
Reppel, Alexander;
Stanton, Julie;
Watson, Forrest

Publication type:

Article

A Panoramic Review of the Macromarketing Literature.

Published in:

2021

By:

DeQuero-Navarro, Beatriz;
Stanton, Julie;
Klein, Thomas A.

Publication type:

Literature Review

Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic.

Published in:

Journal of Macromarketing, 2020, v. 40, n. 3, p. 286, doi. 10.1177/0276146720932273

By:

Hunt, Shelby D.

Publication type:

Article

Macromarketing the Time is Now.

Published in:

Journal of Macromarketing, 2020, v. 40, n. 2, p. 153, doi. 10.1177/0276146720920340

By:

Wooliscroft, Ben

Publication type:

Article

Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies.

Published in:

Journal of Macromarketing, 2019, v. 39, n. 1, p. 9, doi. 10.1177/0276146718793487

By:

Saatcioglu, Bige;
Corus, Canan

Publication type:

Article

Religion-Related Research in the Journal of Macromarketing, 1981-2014.

Published in:

Journal of Macromarketing, 2016, v. 36, n. 4, p. 377, doi. 10.1177/0276146715623051

By:

Drenten, Jenna;
McManus, Kristy

Publication type:

Article

Introduction to the Special Issue on Research Methodologies for Macromarketing.

Published in:

Journal of Macromarketing, 2016, v. 36, n. 1, p. 8, doi. 10.1177/0276146715623616

By:

Wooliscroft, Ben

Publication type:

Article

Grounded Theory as a Macromarketing Methodology.

Published in:

Journal of Macromarketing, 2016, v. 36, n. 1, p. 11, doi. 10.1177/0276146715608920

By:

Samuel, Anthony;
Peattie, Ken

Publication type:

Article

Assessing the Value of a Societal-Level Sustainability Index for Macromarketing Research.

Published in:

Journal of Macromarketing, 2016, v. 36, n. 1, p. 78, doi. 10.1177/0276146715586834

By:

Simkins, Travis Jody;
Peterson, Mark

Publication type:

Article

The Marketplace of Life? An Exploratory Study of the Commercialization of Water Resources through the Lens of Macromarketing.

Published in:

Journal of Macromarketing, 2015, v. 35, n. 1, p. 23, doi. 10.1177/0276146714538454

By:

Patsiaouras, Georgios;
Saren, Michael;
Fitchett, James A.

Publication type:

Article

Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 520, doi. 10.1177/0276146714530165

By:

Gould, Stephen;
Semaan, Rania W.

Publication type:

Article

Wisdom: Exploring the Pinnacle of Human Virtues as a Central Link from Micromarketing to Macromarketing.

Published in:

Journal of Macromarketing, 2009, v. 29, n. 2, p. 98, doi. 10.1177/0276146708330604

By:

Mick, David Glen;
Bateman, Thomas S.;
Lutz, Richard J.

Publication type:

Article

Marketing, Society, and Controversy: An Online Course from a Macromarketing Perspective.

Published in:

Journal of Macromarketing, 2008, v. 28, n. 2, p. 195, doi. 10.1177/0276146708316565

By:

Shapiro, Stanley J.

Publication type:

Article

How Macro Should Macromarketing Be?

Published in:

Journal of Macromarketing, 2008, v. 28, n. 2, p. 189, doi. 10.1177/0276146708316563

By:

Kilbourne, William E.

Publication type:

Article

An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good.

Published in:

Journal of Business Ethics, 2020, v. 164, n. 2, p. 301, doi. 10.1007/s10551-019-04277-7

By:

Pittz, Thomas G.;
Steiner, Susan D.;
Pennington, Julia R.

Publication type:

Article

INTERACTION BETWEEN RELIGION AND FASHION FROM THE PERSPECTIVE OF MACROMARKETING: A SYSTEMATIC REVIEW.

Published in:

Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.260667

By:

de Oliveira Becheri, Juliana;
Teixeira Santos, Lauriene;
Guimarães Cozadi, Elisa;
Montagnana Vicente Leme, Paulo Henrique

Publication type:

Article

Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 3, p. 322, doi. 10.1177/02734753211049825

By:

Samuel, Anthony;
Thomas, Robert J.;
McGouran, Cathy;
White, Gareth R. T.

Publication type:

Article

Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 151, doi. 10.1080/21639159.2020.1785920

By:

Vitell, Scott J.

Publication type:

Article

Artiﬁcial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 2, p. 337, doi. 10.1177/02761467251323840

By:

Dholakia, Nikhilesh;
Repo, Petteri;
Fırat, A. Fuat;
Campos, Inês;
Timonen, Päivi

Publication type:

Article

Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 1, p. 224, doi. 10.1177/02761467231210590

By:

Anderson, Kelley Cours;
Zmich, Louis J.;
Mertz, Breanne A.;
Hass, Ashley

Publication type:

Article

Macromarketing Our Way to a Zero-carbon Future.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 2, p. 262, doi. 10.1177/02761467221088254

By:

Helm, Sabrina;
Little, Vicki

Publication type:

Article

Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 2, p. 326, doi. 10.1177/02761467221074002

By:

Stanton, Julie

Publication type:

Article

Perspectives on Macromarketing in the African Context: Introduction to the Special Issue.

Published in:: Journal of Macromarketing, 2020, v. 40, n. 1, p. 8, doi. 10.1177/0276146719900363
Publication type:: Article

Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue.

Published in:: Journal of Macromarketing, 2019, v. 39, n. 4, p. 353, doi. 10.1177/0276146719884698
Publication type:: Article

CCT Perspectives on Macromarketing: Introduction to the Special Issue.

Published in:

Journal of Macromarketing, 2019, v. 39, n. 1, p. 5, doi. 10.1177/0276146718820930

By:

Sandıkcı, Özlem;
Kravets, Olga

Publication type:

Article

Macromarketing Issues on the Sidewalk: How “Gleaners” and “Disposers” (Re)Create a Sustainable Economy.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 3, p. 291, doi. 10.1177/0276146713518562

By:

Guillard, Valérie;
Roux, Dominique

Publication type:

Article

Authenticity: A Macromarketing Perspective.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 1, p. 73, doi. 10.1177/0276146713505774

By:

Kadirov, Djavlonbek;
Varey, Richard J.;
Wooliscroft, Ben

Publication type:

Article

Journal of Macromarketing Special Issue: Anti-Consumption Research and Society.

Published in:

Journal of Macromarketing, 2013, v. 33, n. 3, p. 187, doi. 10.1177/0276146713485964

By:

Lee, Michael S. W.;
Cherrier, Hélène;
Belk, Russell

Publication type:

Article

On the Founding of the Journal of Macromarketing.

Published in:

Journal of Macromarketing, 2011, v. 31, n. 2, p. 199, doi. 10.1177/0276146710383283

By:

Hunt, Shelby D.

Publication type:

Article