Works matching MGM Resorts International (Company)

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.

Published in:

Marketing Science, 2017, v. 36, n. 5, p. 699, doi. 10.1287/mksc.2017.1039

By:

• Nair, Harikesh S.;
• Misra, Sanjog;
• Hornbuckle, William J.;
• Mishra, Ranjan;
• Acharya, Anand

Publication type:

Article