Nothing more American than a Mexican: Negotiating Social Media identities in the First City rivalry in U.S. Football.Published in:Journal of American Culture, 2022, v. 45, n. 2, p. 155, doi. 10.1111/jacc.13339By:Valencia, Ricardo J.;Puente, HenryPublication type:Article
Coming to America: Exploring the PR implications of David Beckham's presence on Major League Soccer.Published in:Public Relations Tactics, 2007, v. 14, n. 3, p. 9By:Cobb, ChrisPublication type:Article
Vend It Like Beckham: David Beckham's Effect on MLS Ticket Sales.Published in:International Journal of Sport Finance, 2008, v. 3, n. 4, p. 189By:Lawson, Robert A.;Sheehan, Kathleen;Stephenson, E. FrankPublication type:Article