Marketing Decision Making: (Book).
- Published in:
- 1972
- By:
- Publication type:
- Book Review
Works matching Kotler, Philip, 1931-
Results: 77
1
2
CRITICAL MARKETING PEDAGOGY: CAUGHT BETWEEN IDEOLOGY AND ENLIGHTENMENT.
- Published in:
- Revista Interdisciplinar de Marketing (RIMAR), 2023, v. 13, n. 2, p. 173, doi. 10.4025/rimar.v13i2.67575
- By:
- Publication type:
- Article
3
Social marketing (Book).
- Published in:
- 2003
- Publication type:
- Book Review
4
Social Marketing to Protect the Environment: What Works.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
5
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System.
- Published in:
- 2008
- By:
- Publication type:
- Book Review
6
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
7
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
8
Museum Strategy and Marketing.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
9
Milestones in Marketing.
- Published in:
- Business History Review, 2008, v. 82, n. 4, p. 827, doi. 10.1017/S0007680500063236
- By:
- Publication type:
- Article
10
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 9/10, p. 756, doi. 10.1080/0267257X.2023.2211592
- By:
- Publication type:
- Article
11
Shaping programs through marketing.
- Published in:
- Nonprofit Management & Leadership, 2007, v. 17, n. 4, p. 477, doi. 10.1002/nml.164
- By:
- Publication type:
- Article
12
THE ELUSIVE FAN: REINVENTING SPORTS IN A CROWDED MARKETPLACE.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
13
The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing.
- Published in:
- Marketing Theory, 2005, v. 5, n. 3, p. 283, doi. 10.1177/1470593105054899
- By:
- Publication type:
- Article
14
A Framework for Promoting Cooperation.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 2, p. 38, doi. 10.1177/002224299105500205
- By:
- Publication type:
- Article
15
Social Marketing: Strategies for Changing Public Behavior/Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
16
Marketing 3.0 - From Products to Customers to the Human Spirit.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
17
Ten Deadly Marketing Sins: Signs and Solutions.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
18
Cases in Public and Nonprofit Marketing/ Readings in Public and Nonprofit Marketing/ Marketing for Nonprofit Organizations...
- Published in:
- 1982
- By:
- Publication type:
- Book Review
19
MARKETING MANAGEMENT: ANALYSIS AND CONTROL.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
20
MARKETING FOR NONPROFIT ORGANIZATIONS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
21
CREATING SOCIAL CHANGE.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
22
Future Directions in Marketing Theory.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 2, p. 30, doi. 10.2307/1250194
- By:
- Publication type:
- Article
23
Selected Social Psychological Models for Analyzing Buyers.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 3, p. 31, doi. 10.2307/1249944
- By:
- Publication type:
- Article
24
Alpha Kappa Psi Foundation Award for 1972.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 2, p. 1, doi. 10.1177/002224297303700202
- Publication type:
- Article
25
MARKETING MANAGEMENT.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
26
LEADERS IN MARKETING.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 4, p. 60, doi. 10.1177/002224297203600412
- By:
- Publication type:
- Article
27
MARKETING DECISION MAKING (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
28
MARKETING MANAGEMENT: ANALYSIS, PLANNING AND CONTROL.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
29
Marketing strategies for social change.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
30
THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON THE ORGANIZATIONAL ENVIRONMENT.
- Published in:
- Strategic Universe Journal / Univers Strategic, 2022, n. 4, p. 117
- By:
- Publication type:
- Article
31
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
32
Marketing for Health Care Organizations.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
33
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach: edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, and Ivan Ureta, Cham, Switzerland, Palgrave Macmillan, 2024, 341 pp., £199.99 (hardback) ISBN: 9783031671548; (e-book) ISBN: 9783031671555
- Published in:
- 2025
- By:
- Publication type:
- Book Review
34
Tackling health inequalities using geodemographics: a social marketing approach.
- Published in:
- International Journal of Market Research, 2008, v. 50, n. 4, p. 449, doi. 10.1177/147078530805000405
- By:
- Publication type:
- Article
35
The Internet and Its Relationship to Buyer Behavior Theory.
- Published in:
- Journal of Internet Commerce, 2006, v. 5, n. 1, p. 69, doi. 10.1300/J179v05n01_04
- By:
- Publication type:
- Article
36
Principles of Marketing.
- Published in:
- 1991
- Publication type:
- Book Review
37
Marketing Management: Analysis, Planning, Implementation and Control.
- Published in:
- 1991
- Publication type:
- Book Review
38
Social Marketing: Influencing Behaviors for Good.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
39
Life Journeys and Influential Contributions of Six Marketing Visionaries.
- Published in:
- Journal of Macromarketing, 2024, v. 44, n. 3, p. 653, doi. 10.1177/02761467241261257
- By:
- Publication type:
- Article
40
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan.
- Published in:
- 2021
- By:
- Publication type:
- Book Review
41
HIGH VISIBILITY.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
42
MARKETING DECISION MAKING: A MODEL BUILDING APPROACH.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
43
Lateral Marketing: New Techniques for Finding Breakthrough Ideas.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
44
Chaotics: The Business of Managing and Marketing in the Age of Turbulence.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
45
Market Your Way to Growth: 8 Ways to Win.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
46
FAQs on Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
47
Shelby, Phil, and Chris Too: Parasocial Drama in my Early Research Career.
- Published in:
- Journal of Customer Behaviour, 2024, v. 23, n. 2/3, p. 105, doi. 10.1362/147539224X17149185610172
- By:
- Publication type:
- Article
48
Book Review: Good Works! Marketing and Corporate Initiatives that Build a Better World… and the Bottom Line.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
49
B2B Brand Management.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
50
Marketing 3.0 - Front Products to Customers to the Human Spirit.
- Published in:
- 2012
- By:
- Publication type:
- Book Review