Kotler on Marketing (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
Works matching Kotler, Philip, 1931-
Results: 77
1
2
The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing.
- Published in:
- Marketing Theory, 2005, v. 5, n. 3, p. 283, doi. 10.1177/1470593105054899
- By:
- Publication type:
- Article
3
Lateral Marketing: New Techniques for Finding Breakthrough Ideas.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
4
Making emerging phenomena a research priority.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
5
Peter Drucker--the grandfather of marketing: an interview with Dr. Philip Kotler.
- Published in:
- 2009
- By:
- Publication type:
- Interview
6
Reviews of Books.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
7
The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
8
Kotler on Marketing: How to Create, Win and Dominate Markets.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
9
Marketing strategies for social change.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
10
Market Your Way to Growth: 8 Ways to Win.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
11
FAQs on Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
12
Social Marketing: Influencing Behaviors for Good.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
13
Strategic Marketing for Educational Institutions (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
14
Social Marketing to Protect the Environment: What Works.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
15
B2B Brand Management.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
16
Milestones in Marketing.
- Published in:
- Business History Review, 2008, v. 82, n. 4, p. 827, doi. 10.1017/S0007680500063236
- By:
- Publication type:
- Article
17
Principles of Marketing.
- Published in:
- 1991
- Publication type:
- Book Review
18
Marketing Management: Analysis, Planning, Implementation and Control.
- Published in:
- 1991
- Publication type:
- Book Review
19
Social Marketing: Improving the Quality of Life (2nd edn).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
20
Museum Strategy and Marketing.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
21
THE ELUSIVE FAN: REINVENTING SPORTS IN A CROWDED MARKETPLACE.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
22
Shelby, Phil, and Chris Too: Parasocial Drama in my Early Research Career.
- Published in:
- Journal of Customer Behaviour, 2024, v. 23, n. 2/3, p. 105, doi. 10.1362/147539224X17149185610172
- By:
- Publication type:
- Article
23
American Politics and Social Marketing: A Candid Conversation With Philip Kotler and Bill Novelli.
- Published in:
- 2012
- Publication type:
- Interview
24
A Huge Inhale of Hope.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
25
Growing the Next Generation of Social Marketers.
- Published in:
- Social Marketing Quarterly, 2010, v. 16, n. 3, p. 102, doi. 10.1080/15245004.2010.508287
- By:
- Publication type:
- Article
26
CRITICAL MARKETING PEDAGOGY: CAUGHT BETWEEN IDEOLOGY AND ENLIGHTENMENT.
- Published in:
- Revista Interdisciplinar de Marketing (RIMAR), 2023, v. 13, n. 2, p. 173, doi. 10.4025/rimar.v13i2.67575
- By:
- Publication type:
- Article
27
Strategic Marketing for Educational Institutions.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
28
Marketing Decision Making: A Model Building Approach (Book).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
29
Capitalismo Cognitivo y Gubernamentalidad. Una genealogía del discurso académico del marketing.
- Published in:
- Sociedad y Economia, 2023, n. 50, p. 1, doi. 10.25100/sye.v0i50.12511
- By:
- Publication type:
- Article
30
Think ASEAN! Rethinking Marketing toward ASEAN Community 2015.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
31
The Internet and Its Relationship to Buyer Behavior Theory.
- Published in:
- Journal of Internet Commerce, 2006, v. 5, n. 1, p. 69, doi. 10.1300/J179v05n01_04
- By:
- Publication type:
- Article
32
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
33
How to sell an industry.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
34
Marketing 3.0 - From Products to Customers to the Human Spirit.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
35
Ten Deadly Marketing Sins: Signs and Solutions.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
36
The New Competition: What Theory Z Did Not Tell You About Marketing.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
37
Principles of Marketing; 10th Edition.
- Published in:
- 2005
- Publication type:
- Book Review
38
Life Journeys and Influential Contributions of Six Marketing Visionaries.
- Published in:
- Journal of Macromarketing, 2024, v. 44, n. 3, p. 653, doi. 10.1177/02761467241261257
- By:
- Publication type:
- Article
39
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan.
- Published in:
- 2021
- By:
- Publication type:
- Book Review
40
Book Review: Good Works! Marketing and Corporate Initiatives that Build a Better World… and the Bottom Line.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
41
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System.
- Published in:
- 2008
- By:
- Publication type:
- Book Review
42
How To Sell Education.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
43
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
44
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
45
Marketing for Health Care Organizations.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
46
A Framework for Promoting Cooperation.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 2, p. 38, doi. 10.1177/002224299105500205
- By:
- Publication type:
- Article
47
Social Marketing: Strategies for Changing Public Behavior/Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
48
Cases in Public and Nonprofit Marketing/ Readings in Public and Nonprofit Marketing/ Marketing for Nonprofit Organizations...
- Published in:
- 1982
- By:
- Publication type:
- Book Review
49
MARKETING MANAGEMENT: ANALYSIS AND CONTROL.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
50
MARKETING FOR NONPROFIT ORGANIZATIONS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review