Lateral Marketing: New Techniques for Finding Breakthrough Ideas.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Works matching Kotler, Philip, 1931-
Results: 77
1
2
Marketing strategies for social change.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
3
Chaotics: The Business of Managing and Marketing in the Age of Turbulence.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
4
Milestones in Marketing.
- Published in:
- Business History Review, 2008, v. 82, n. 4, p. 827, doi. 10.1017/S0007680500063236
- By:
- Publication type:
- Article
5
MĂSURAREA PERFORMANŢEI DE MARKETING.
- Published in:
- Review of Management & Economic Engineering, 2012, v. 11, n. 4, p. 177
- By:
- Publication type:
- Article
6
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 9/10, p. 756, doi. 10.1080/0267257X.2023.2211592
- By:
- Publication type:
- Article
7
Kotler on Marketing (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
8
Value-Added Public Relations: The Secret Weapon of Integrated Marketing (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
9
High Visibility: The Making and Marketing of Professionals into Celebrities (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
10
Social marketing (Book).
- Published in:
- 2003
- Publication type:
- Book Review
11
Making emerging phenomena a research priority.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
12
Peter Drucker--the grandfather of marketing: an interview with Dr. Philip Kotler.
- Published in:
- 2009
- By:
- Publication type:
- Interview
13
The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
14
Reviews of Books.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
15
Kotler on Marketing: How to Create, Win and Dominate Markets.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
16
THE PROWESS OF DR. PHILIP KOTLER: ARE HIS MARKETING MANAGEMENT TEACHINGS STILL WORTHWHILE?
- Published in:
- Review of Higher Education & Self-Learning, 2014, v. 7, n. 24, p. 1
- By:
- Publication type:
- Article
17
Social Marketing: Improving the Quality of Life (2nd edn).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
18
Museum Strategy and Marketing.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
19
The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing.
- Published in:
- Marketing Theory, 2005, v. 5, n. 3, p. 283, doi. 10.1177/1470593105054899
- By:
- Publication type:
- Article
20
Strategic Marketing for Educational Institutions.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
21
FAQs on Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
22
Shelby, Phil, and Chris Too: Parasocial Drama in my Early Research Career.
- Published in:
- Journal of Customer Behaviour, 2024, v. 23, n. 2/3, p. 105, doi. 10.1362/147539224X17149185610172
- By:
- Publication type:
- Article
23
Social Marketing: Influencing Behaviors for Good.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
24
Master marketer.
- Published in:
- 1996
- By:
- Publication type:
- Interview
25
Marketing 3.0 - Front Products to Customers to the Human Spirit.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
26
Principles of Marketing.
- Published in:
- 1991
- Publication type:
- Book Review
27
Marketing Management: Analysis, Planning, Implementation and Control.
- Published in:
- 1991
- Publication type:
- Book Review
28
American Politics and Social Marketing: A Candid Conversation With Philip Kotler and Bill Novelli.
- Published in:
- 2012
- Publication type:
- Interview
29
A Huge Inhale of Hope.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
30
Growing the Next Generation of Social Marketers.
- Published in:
- Social Marketing Quarterly, 2010, v. 16, n. 3, p. 102, doi. 10.1080/15245004.2010.508287
- By:
- Publication type:
- Article
31
Marketing Decision Making: A Model Building Approach (Book).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
32
B2B Brand Management.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
33
How To Sell Education.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
34
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
35
Shaping programs through marketing.
- Published in:
- Nonprofit Management & Leadership, 2007, v. 17, n. 4, p. 477, doi. 10.1002/nml.164
- By:
- Publication type:
- Article
36
Principles of Marketing; 10th Edition.
- Published in:
- 2005
- Publication type:
- Book Review
37
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach: edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, and Ivan Ureta, Cham, Switzerland, Palgrave Macmillan, 2024, 341 pp., £199.99 (hardback) ISBN: 9783031671548; (e-book) ISBN: 9783031671555
- Published in:
- 2025
- By:
- Publication type:
- Book Review
38
Strategic Marketing for Educational Institutions (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
39
Social Marketing to Protect the Environment: What Works.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
40
Market Your Way to Growth: 8 Ways to Win.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
41
Marketing 3.0 - From Products to Customers to the Human Spirit.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
42
Ten Deadly Marketing Sins: Signs and Solutions.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
43
Corporate Social Responsibility and Strategic Management.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
44
Marketing for Health Care Organizations.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
45
Direct mail marketing: Focus on the consumer.
- Published in:
- Management Review, 1981, v. 70, n. 4, p. 54
- Publication type:
- Article
46
A Framework for Promoting Cooperation.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 2, p. 38, doi. 10.1177/002224299105500205
- By:
- Publication type:
- Article
47
Social Marketing: Strategies for Changing Public Behavior/Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
48
Cases in Public and Nonprofit Marketing/ Readings in Public and Nonprofit Marketing/ Marketing for Nonprofit Organizations...
- Published in:
- 1982
- By:
- Publication type:
- Book Review
49
MARKETING MANAGEMENT: ANALYSIS AND CONTROL.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
50
MARKETING FOR NONPROFIT ORGANIZATIONS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review