Works matching Key accounts in marketing
Results: 53
Contribution of CRM Strategies in Enhancing Customer Loyalty.
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- Journal of Marketing Development & Competitiveness, 2014, v. 8, n. 2, p. 69
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- Article
Key accounts: The key to survival?
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- Management Review, 1975, v. 64, n. 8, p. 47
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- Article
Key Account Management--A Domain Review.
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- Marketing Review, 2000, v. 1, n. 1, p. 15, doi. 10.1362/1469347002523464
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- Article
Key Account Managers' Role Within the Value Creation Process of Collaborative Relationships.
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- Journal of Business-to-Business Marketing, 2003, v. 10, n. 4, p. 1, doi. 10.1300/J033v10n04_01
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- Article
Intraorganizational Determinants of Key Account Management Effectiveness.
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- Journal of the Academy of Marketing Science, 2003, v. 31, n. 1, p. 3, doi. 10.1177/0092070302238599
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- Article
Key Account Management: Theory, Practice and Challenges.
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- Journal of Marketing Management, 1997, v. 13, n. 8, p. 737, doi. 10.1080/0267257X.1997.9964509
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- Article
Introducing a spatial perspective to analyze market dynamics.
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- Marketing Theory, 2017, v. 17, n. 1, p. 9, doi. 10.1177/1470593116657915
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- Article
Key Account Management.
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- CPA Journal, 1999, v. 69, n. 3, p. 62
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- Article
B2B/Endüstriyel Pazarlar İçin Anahtar Müşteri Yönetimine İlişkin Müşteri Yaşam Boyu Değerinin Hesaplanmasında Muhasebe ve Pazarlamanın Rolü.
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- Business & Economics Research Journal, 2016, v. 7, n. 4, p. 159, doi. 10.20409/berj.2016422345
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- Article
A Note on Salter's Thoery of Technical Advance.
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- Economic Record, 1972, v. 48, n. 121, p. 128, doi. 10.1111/j.1475-4932.1972.tb01542.x
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General Discussion.
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- Brookings Papers on Economic Activity, 2007, n. 2, p. 108, doi. 10.1353/eca.2008.0002
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- Article
The Role of Key Account Management in Marketing and Sales Intelligence.
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- Marketing Review St. Gallen, 2014, v. 31, n. 4, p. 32, doi. 10.1365/s11621-014-0379-2
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- Article
CRM Technology and KAM Performance: The Mediating Effect of Key Account-Related Knowledge.
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- Journal of Business Market Management (Freie Universitaet Berlin), 2015, v. 8, n. 1, p. 435
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- Article
CAPITAL STOCK AND CAPITAL CONSUMPTION ESTIMATES BY INDUSTRIES IN THE SWEDISH NATIONAL ACCOUNTS.
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- Review of Income & Wealth, 1976, v. 22, n. 4, p. 331, doi. 10.1111/j.1475-4991.1976.tb00840.x
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- Article
Switching Costs in Key Account Relationships.
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- Journal of Personal Selling & Sales Management, 1997, v. 17, n. 4, p. 9, doi. 10.1080/08853134.1997.10754106
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- Article
THE ROLE OF PRIVATE SECTOR IN CSR DEVELOPMENT IN LITHUANIA.
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- Economics & Management, 2008, p. 124
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- Article
DEMANAD FORECASTING IN CPFR.
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- Economics & Management, 2008, p. 86
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COSTS RELATED TO THE CUSTOMERS - ESSENTIAL PART OF NET MARKETING CONTRIBUTION ASSESSMENT.
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- Economics & Management, 2008, p. 83
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STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES.
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- Economics & Management, 2008, p. 82
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THE POSSIBILIES OF USING THE OPTIMUM CONCEPT OF INDIVIDUAL CUSTOMER SERVICE SYSTEM.
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- Economics & Management, 2008, p. 79
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A NOTE ON THE CONCEPT OF SERVICES.
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- Review of Income & Wealth, 1990, v. 36, n. 3, p. 309, doi. 10.1111/j.1475-4991.1990.tb00307.x
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- Article
UNITS IN NATIONAL ACCOUNTS AND THE BASIC SYSTEM OF ECONOMIC STATISTICS .
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- Review of Income & Wealth, 1990, v. 36, n. 3, p. 275, doi. 10.1111/j.1475-4991.1990.tb00305.x
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- Article
Lubricant Marketing, Selling, and Key Account Management.
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- 2023
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- Book Review
Emotional design method of product presented in multi-dimensional variables based on Kansei Engineering.
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- Journal of Engineering Design, 2014, v. 25, n. 4-6, p. 194, doi. 10.1080/09544828.2014.944488
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- Article
Customer Commitment in Key Account Management.
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- Marketing Review, 2002, v. 2, n. 3, p. 301
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Profitable relationships with key customers: how suppliers manage pricing and customer risk.
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- Journal of Strategic Marketing, 2006, v. 14, n. 2, p. 101, doi. 10.1080/09652540600659608
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- Article
National Accounts.
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- Canadian Economic Observer, 2005, v. 18, p. 1
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I. National Accounts.
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- Canadian Economic Observer, 2004, v. 17, n. 2, p. 1
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- Article
An Implicit Törnqvist Index of Real GDP.
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- Journal of Productivity Analysis, 2004, v. 21, n. 3, p. 337, doi. 10.1023/B:PROD.0000022097.34038.ad
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- Article
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability.
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- Journal of Marketing, 2019, v. 83, n. 1, p. 108, doi. 10.1177/0022242918812056
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- Article
Managing Dynamics in a Customer Portfolio.
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- Journal of Marketing, 2009, v. 73, n. 5, p. 70, doi. 10.1509/jmkg.73.5.70
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- Article
Global Customer Management Programs: HOW TO MAKE THEM REALLY WORK.
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- California Management Review, 2010, v. 52, n. 2, p. 32, doi. 10.1525/cmr.2010.52.2.32
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A stage model for transitioning to KAM.
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- Journal of Marketing Management, 2009, v. 25, n. 9-10, p. 1027, doi. 10.1362/026725709X479354
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- Article
Key Account Management.
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- 1999
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- Book Review
KEY ACCOUNT MANAGEMENT, BRAND INNOVATION AND MARKETING PERFORMANCE OF SMEs.
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- African Journal of Applied Research, 2024, v. 10, n. 2, p. 516, doi. 10.26437/ajar.01.12.2024.27
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Customer value and key account management.
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- Chemistry & Industry, 2003, n. 7, p. 12
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- Article
Literatur zum Thema: From Business to Business.
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- Marketing Review St. Gallen, 2022, n. 3, p. 37
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- Article
THE NECESSITY TO ADJUST TRADITIONAL INTEGRATED MARKETING COMMUNICATIONS TOOLS AND TECHNIQUES TO NEW GLOBAL TRENDS.
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- Ekonomika, 2015, v. 61, n. 4, p. 141, doi. 10.5937/ekonomika1504141M
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Application of relationship marketing and management: a large contractor case study.
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- Construction Management & Economics, 2009, v. 27, n. 4, p. 399, doi. 10.1080/01446190902777365
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- Article
Koncepcja organizacji sieciowej w firmie Symbio Polska jako przykład innowacyjnego zarządzania przedsiębiorstwem.
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- Contemporary Management Quarterly / Wspólczesne Zarzadzanie, 2011, v. 3, p. 131
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Brand marketing: Fresh thinking is needed.
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- Management Review, 1979, v. 68, n. 11, p. 20
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Cross-functional selling teams - The loss of control of the selling function.
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- Marketing Review St. Gallen, 2010, v. 27, n. 1, p. 20, doi. 10.1007/s11621-010-0003-z
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- Article
A PROBLEM CENTRED APPROACH TO SALES FORCE AND KEY ACCOUNT MANAGEMENT -- A U.K. PERSPECTIVE.
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- Journal of Personal Selling & Sales Management, 1995, v. 15, n. 2, p. 75
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- Article
Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business Strategy.
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- Journal of Macromarketing, 2010, v. 30, n. 3, p. 293, doi. 10.1177/0276146710372224
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- Article
Italy's embrace of the Belt and Road Initiative: populist foreign policy and political marketing.
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- International Affairs, 2022, v. 98, n. 3, p. 1033, doi. 10.1093/ia/iiac039
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- Article
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships – Antecedents, Mediator and Outcomes.
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- Journal of Business-to-Business Marketing, 2022, v. 29, n. 1, p. 43, doi. 10.1080/1051712X.2022.2039480
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- Article
Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller–customer business relationships.
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- Journal of Business-to-Business Marketing, 2020, v. 27, n. 4, p. 375, doi. 10.1080/1051712X.2020.1831213
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- Article
Developing a strategic framework of key account performance.
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- Journal of Strategic Marketing, 2009, v. 17, n. 3-4, p. 221, doi. 10.1080/09652540903064704
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Key account planning: benefits, barriers and best practice.
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- Journal of Strategic Marketing, 2007, v. 15, n. 2-3, p. 209, doi. 10.1080/09652540701320894
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- Article
TOWARDS SUSTAINABILITY: BUSINESS TO BUSINESS SEGMENTATION IN CARDBOARD MARKET.
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- Journal of Security & Sustainability Issues, 2018, v. 7, n. 4, p. 869, doi. 10.9770/jssi.2018.7.4(22)
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- Article