City integrated marketing communication -- identification and measurement framework.
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- Argumenta Oeconomica, 2023, v. 50, n. 1, p. 5, doi. 10.15611/aoe.2023.1.01
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- Article
Works matching Integrated marketing
Results: 1954
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SOSYAL MEDYADA BÜTÜNLEŞİK PAZARLAMA İLETİŞİM UYGULAMALARI: KARŞILAŞTIRMALI BİR ANALİZ.
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- Journal of Marmara University Social Sciences Institute / Öneri, 2023, v. 18, n. 59, p. 243, doi. 10.14783/maruoneri.1082523
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- Publication type:
- Article
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DIGITAL PROMOTION AS SOLUTION FOR INTEGRATED MARKETING COMMUNICATION IN BUSINESS.
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- Economic Science for Rural Development Conference Proceedings, 2018, n. 48, p. 338, doi. 10.22616/ESRD.2018.103
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- Article
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MEASURING INTEGRATED MARKETING COMMUNICATION.
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- Scientific Annals of the 'Alexandru Ioan Cuza' University of Iasi: Economic Sciences Series, 2011, p. 351
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- Article
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芬兰教育品牌建构与国际传播一基于整合营销传播理论视角.
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- International & Comparative Education, 2023, v. 45, n. 9, p. 3, doi. 10.20013/j.cnki.ICE.2023.09.01
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- Publication type:
- Article
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Bütünleşik Pazarlama İletişiminden Bütünleşik Şehir Pazarlaması İletişimine Yönelik Teorik Bir Çerçeve.
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- Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi, 2022, n. 57, p. 185, doi. 10.47998/ikad.1021022
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- Article
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دور العلاقات العامة في إطار منظومة الاتصالات التسويقية المتكاملة
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- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2020, n. 27, p. 451
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- Publication type:
- Article
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الإتصالات التسويقية المتكاملة وانعكاساتها على الحصة السوقية : دراسة استطلاعية لآراء عينة من المديرين في شركة كورك للاتصالات المتنقلة في محافظتي نينوى واربيل.
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- Muthanna Journal of Administrative & Economics Sciences, 2023, v. 13, n. 1, p. 99, doi. 10.52113/6/2023-13-1/99-112
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- Article
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City Brand: Key Components, Integrated Marketing Communication Strategies, and Strategic Initiatives for Enhancing Suzhou's Unique City.
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- Human Behavior, Development & Society, 2025, v. 26, n. 1, p. 51, doi. 10.62370/hbds.v26i1.277249
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- Article
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Factors Influencing Integrated Marketing Communication Strategy: Empirical Evidence from Fashionable Apparel Businesses in Thailand.
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- Human Behavior, Development & Society, 2018, v. 19, n. 4, p. 64
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- Article
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تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.
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- Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5
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ECONOMIC EFFECTS OF INTEGRATED MARKETING COMMUNICATIONS - THE CASE OF FOOD PRODUCTS.
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- Economics of Agriculture / Ekonomika Poljoprivrede, 2018, v. 65, n. 3, p. 985, doi. 10.5937/ekoPolj1803985D
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Tüketicilerin Bütünleşik Pazarlama İletişimi Faaliyetlerine Yönelik Tutumlarının İncelenmesi: Mobilya Sektörü Örneği.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2019, v. 11, n. 3, p. 1712, doi. 10.20491/isarder.2019.700
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THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT.
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- Acta Scientiarum Polonorum. Oeconomia, 2020, v. 19, n. 3, p. 117, doi. 10.22630/ASPE.2020.19.3.34
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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches.
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- Journal of Marketing Communications, 2024, v. 30, n. 7, p. 810, doi. 10.1080/13527266.2023.2177710
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- Article
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A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept.
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- Journal of Marketing Communications, 2005, v. 11, n. 3, p. 191, doi. 10.1080/1352726042000333199
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- Publication type:
- Article
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TÜKETİCİLERİN BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ İLE REKLAM VE PARASAL SATIŞ PROMOSYONLARININ KULLANILMASINA YÖNELİK ALGILARININ MARKA DENKLİĞİ ÜZERİNDEKİ ETKİLERİ.
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- Electronic Journal of Social Sciences, 2021, v. 20, n. 77, p. 217, doi. 10.17755/esosder.679413
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- Article
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THE INTEGRATED MARKETING COMMUNICATION IN CROATIAN COMPANIES.
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- Interdisciplinary Description of Complex Systems, 2024, v. 22, n. 4, p. 401, doi. 10.7906/indecs.22.4.3
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- Article
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EFECTOS DE LA COMUNICACIÓN INTEGRADA DE MARKETING A TRAVÉS DE LA CONSISTENCIA ESTRATÉGICA: UNA PROPUESTA TEÓRICA Y METODOLÓGICA.
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- Estudios Gerenciales, 2009, v. 25, n. 111, p. 35
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- Publication type:
- Article
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The Impact of Integrated Marketing Communications on Customer Purchasing Decision in Yemen's Telecommunications Industry.
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- SAR Journal (2619-9955), 2022, v. 5, n. 1, p. 29, doi. 10.18421/SAR51-04
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- Article
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Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped.
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- Revista Perspectiva Empresarial, 2021, v. 8, n. 1, p. 55, doi. 10.16967/23898186.685
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- Article
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Integrated marketing communications at solar energy equipment market.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2013, n. 4, p. 52
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- Article
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The Relationship between Hexa Helix and Marketing Performance of Food Product SMEs for Souvenirs: The Mediating Effect of Product Innovation and Integrated Marketing.
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- Quality Innovation Prosperity / Kvalita Inovácia Prosperita, 2024, v. 28, n. 3, p. 100, doi. 10.12776/qip.v28i3.2079
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A STUDY ON THE EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATION ON DIFFERENT BRANDS OF GOLD JEWELLERY.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 9, p. 77
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Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer: The Case of Behran Oil Company.
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- Iranian Journal of Management Studies, 2023, v. 16, n. 2, p. 465, doi. 10.22059/ijms.2022.327456.674659
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STRATEGIC VISION AND INTEGRATED MARKETING CAMPAIGN.
- Published in:
- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2019, n. 6, p. 41
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USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONG-TERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA.
- Published in:
- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2015, n. 3, p. 130
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A Comprehensive Review Of Integrated Marketing Communication Practices In Healthcare Organizations.
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- Frontiers in Health Informatics, 2024, v. 13, n. 6, p. 749
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Integruotos marketingo komunikacijos koncepcinis dualizmas.
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- Management of Organizations: Systematic Research, 2007, n. 42, p. 111
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- Article
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SOCIAL MEDIA: A PARADIGM SHIFT IN INTEGRATED MARKETING COMMUNICATION.
- Published in:
- Integral Review: A Journal of Management, 2013, v. 6, n. 2, p. 1
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LAS COMUNICACIONES INTEGRADAS DE MARKETING (CIM) COMO PILAR DE LA ESTRATEGIA DE MARKETING VERDE Y SUS IMPLICACIONES EN LA GESTIÓN AMBIENTAL.
- Published in:
- Revista Facultad de Ciencias Economicas: Investigacion y Reflexion, 2012, v. 20, n. 2, p. 69, doi. 10.18359/rfce.2165
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El panorama de las políticas de comunicación integral y gestión de la RSC en las PYMES mexicanas.
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- Intangible Capital, 2013, v. 9, n. 1, p. 20, doi. 10.3926/ic.325
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- Article
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THE SYSTEM OF INTEGRATED MARKETING COMMUNICATIONS.
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- Education & Science Without Borders, 2018, v. 9, n. 17, p. 37
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An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education.
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- Journal of Marketing for Higher Education, 2009, v. 19, n. 2, p. 142, doi. 10.1080/08841240903423166
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- Publication type:
- Article
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INTEGRATED MARKETING COMMUNICATION, COLLABORATIVE MARKETING, AND GLOBAL BRAND BUILDING IN TAIWAN.
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- International Journal of Organizational Innovation, 2015, v. 7, n. 4, p. 99
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Integrated marketing communications: a strategic priority in health and medicine.
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- 2020
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- Publication type:
- journal article
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رائه مدل آمیخته یکپارچه بازاریابی مبتنی بر رفتار مشتری صنعتی (مطالعه موردی: شرکت نفت بهران).
- Published in:
- Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2023, v. 10, n. 2, p. 1
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» اتصالات « اتجاهات المستهلكين إزاء الاتصالات التسويقية المتكاملة لشركة » دراسة لعينة من مشتركيها في إمارة أبو ظبي « الإماراتية.
- Published in:
- Al-Bahith Al-Aalami, 2021, v. 13, n. 52, p. 53
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THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND.
- Published in:
- UTMS Journal of Economics, 2023, v. 14, n. 1, p. 74
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- Publication type:
- Article
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THE IMPACT OF INTEGRATED MARKETING COMMUNICATION ON CUSTOMER BEHAVIOR.
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- UTMS Journal of Economics, 2021, v. 12, n. 1, p. 40
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RAZVOJ I ZNAČAJ KONCEPTA INTEGRISANE MARKETINŠKE KOMUNIKACIJE.
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- Economic Themes, 2009, v. 47, n. 1, p. 139
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MARKETING MANAGEMENT'S VIEW OF INTEGRATED MARKETING COMMUNICATIONS.
- Published in:
- Journal of Social Research, 2023, v. 2, n. 2, p. 589, doi. 10.55324/josr.v2i2.668
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- Article
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Influence of Integrated Marketing and Brand Image on Intention to Buy Franchise Drink Company in Surabaya.
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- KnE Social Sciences, 2021, p. 184, doi. 10.18502/kss.v5i5.8808
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- Article
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The effect of integrated marketing communication on visitor value and its impact on intention to revisit tourist villages: The moderating effect of propensity to travel.
- Published in:
- Quality - Access to Success, 2023, v. 24, n. 194, p. 319, doi. 10.47750/QAS/24.194.36
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- Article
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تبیین نقش پیشایند جهت گیری های استراتژیک در توسعۀ ارتباطات یکپارچۀ بازاریابی و عملکرد برند
- Published in:
- New Marketing Research Journal, 2019, v. 8, n. 4, p. 77
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- Article
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Development of the Concept of Integrated Marketing Communications.
- Published in:
- Turkish Online Journal of Qualitative Inquiry, 2021, v. 12, n. 8, p. 2371
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UTICAJ INTEGRISANIH MARKETINŠKIH KOMUNIKACIJA NA BREND ORIJENTACIJU I TRŽIŠNU ORIJENTACIJU U VREMENU SAVREMENE DIGITALNE EKONOMIJE.
- Published in:
- Business Consultant / Poslovni Konsultant, 2020, v. 12, n. 92, p. 63
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- Publication type:
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Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies.
- Published in:
- European Research on Management & Business Economics, 2024, v. 30, n. 3, p. 1, doi. 10.1016/j.iedeen.2024.100260
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- Article
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
- Published in:
- International Journal of Advertising, 2017, v. 36, n. 1, p. 121, doi. 10.1080/02650487.2016.1185207
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Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach.
- Published in:
- International Journal of Advertising, 2015, v. 34, n. 4, p. 678, doi. 10.1080/02650487.2015.1009348
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- Publication type:
- Article