Works matching Influencers and Social Media

Results: 1746

PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN SOCIAL MEDIA INFLUENCER TERHADAP LOYALITAS MEREK SOMETHINC: STUDI PADA PENGGUNA PRODUK MEREK SOMETHINC.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 3, p. 919, doi. 10.17358/jabm.9.3.919

By:

Rahma, Fairuz Malinda;
Sumarwan, Ujang;
Nurhayati, Popong

Publication type:

Article

PENGARUH SOCIAL MEDIA INFLUENCER DAN BRAND IMAGE TERHADAP VISIT INTENTION DIMEDIASI OLEH CUSTOMER TRUST PADA SKAER.CLINIC.

Published in:

Journal of Syntax Literate, 2024, v. 9, n. 8, p. 4459, doi. 10.36418/syntax-literate.v9i8.16108

By:

Fala Hindun Adinda;
Pramono, Rudy

Publication type:

Article

Parasoziale Meinungsführer? Eine qualitative Untersuchung zur Rolle von Social Media Influencer*innen im Informationsverhalten und in Meinungsbildungsprozessen junger Menschen.

Published in:

Medien & Kommunikationswissenschaft, 2023, v. 71, n. 1/2, p. 37, doi. 10.5771/1615-634X-2023-1-2-37

By:

Wunderlich, Leonie

Publication type:

Article

The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility.

Published in:

Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 78

By:

Nafees, Lubna;
Cook, Christy M.;
Stoddard, James E.

Publication type:

Article

INVESTIGATING SOCIAL MEDIA INFLUENCERS' CREDIBILITY AND RELIGIOSITY, AND THE MODERATING ROLE OF HEDONIC VALUE ON PURCHASE INTENTION OF MODEST FASHION BRANDS.

Published in:

Indonesian Journal of Business & Entrepreunership, 2024, v. 10, n. 1, p. 168, doi. 10.17358/IJBE.10.1.168

By:

Arianti, Farahdiba;
Hadiprawoto, Triana Rahajeng

Publication type:

Article

Social media influencer marketing: foundations, trends, and ways forward: Social media influencer marketing: foundations, trends...: Y. Joshi et al.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1199, doi. 10.1007/s10660-023-09719-z

By:

Joshi, Yatish;
Lim, Weng Marc;
Jagani, Khyati;
Kumar, Satish

Publication type:

Article

Influence Unleashed: How Social Media Influencers' Credibility Drives Viral Success.

Published in:

Global Business & Management Research, 2023, v. 15, p. 84

By:

Al-Zahari, Nur Syuhada;
Zainal, Noor Zalina;
Seman, Sharidatul Akma Abu;
Salleh, Nor Fazalina

Publication type:

Article

An Elicitation Study to Understand Young Adults' Beliefs About Seeking Health Information From Social Media Influencers.

Published in:

Qualitative Health Research, 2024, v. 34, n. 3, p. 205, doi. 10.1177/10497323231208391

By:

Pfender, Emily;
Bleakley, Amy

Publication type:

Article

The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges.

Published in:

Psychology & Marketing, 2025, v. 42, n. 4, p. 1201, doi. 10.1002/mar.22173

By:

Ekinci, Yuksel;
Dam, Shubhankar;
Buckle, Georgia

Publication type:

Article

Typology and impact of follower responses to social media influencer "promotional crisis".

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 412, doi. 10.1002/mar.22133

By:

Rynarzewska, Ania Izabela;
Nafees, Lubna;
Nikolov, Atanas Nik

Publication type:

Article

Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations.

Published in:

Psychology & Marketing, 2024, v. 41, n. 2, p. 394, doi. 10.1002/mar.21927

By:

Han, Jiseon;
Balabanis, George

Publication type:

Article

To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention.

Published in:

Psychology & Marketing, 2024, v. 41, n. 1, p. 203, doi. 10.1002/mar.21920

By:

Claeys, Pauline;
Charry, Karine;
Tessitore, Tina

Publication type:

Article

Are Social Media Users Blindly Following Influencers' Recommendations on Investing?

Published in:

Indonesian Capital Market Review, 2023, v. 15, n. 1, p. 15, doi. 10.21002/icmr.v15i1.1165

By:

Dalimunthe, Zuliani;
Chairunnisa, Ananda;
Triono, Rachmadi Agus

Publication type:

Article

Social media influencers and political influence operations: The Data Boys example in Nigeria.

Published in:

Public Relations Inquiry, 2025, v. 14, n. 1, p. 89, doi. 10.1177/2046147X241301524

By:

Uwalaka, Temple;
Amadi, Fred;
Enyindah, Stella C

Publication type:

Article

The health paradoxes of social media influencers.

Published in:

Journal of Innovation & Entrepreneurship, 2025, v. 14, n. 1, p. 1, doi. 10.1186/s13731-025-00472-1

By:

Mileros, Martin;
Norrman, Charlotte;
Öberg, Christina

Publication type:

Article

Social Media Influencer Advertising versus Advertising on Social Media Account of a Brand. Evidence from an Experimental Design.

Published in:

Journal of Media Research, 2020, v. 13, n. 3, p. 45, doi. 10.24193/jmr.38.3

By:

BALABAN, Delia Cristina;
RACZ, Roberta Gabriela

Publication type:

Article

Entrepreneurship Engagement in the Arts: The Role of Incubators and Social Media Influencers.

Published in:

Journal of Enterprising Culture, 2022, v. 30, n. 3, p. 321, doi. 10.1142/S0218495822500108

By:

Zanella, Gianluca;
Renard, Stan

Publication type:

Article

Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study.

Published in:

Management & Marketing, 2023, v. 18, n. 4, p. 556, doi. 10.2478/mmcks-2023-0030

By:

Leite, Ângela;
Lopes, Silvia;
Rodrigues, Anabela

Publication type:

Article

The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 422, doi. 10.1080/13527266.2023.2246043

By:

Al Kurdi, Barween;
Alshurideh, Muhammad Turki

Publication type:

Article

How not who: Message strategies adopted by celebrities v/s social media influencers.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 1, p. 99, doi. 10.1080/13527266.2023.2220326

By:

Sharma, Daneshwar

Publication type:

Article

Examining The Nexus Between Social Media Influencers And Customer Purchase Intention: A Multi Regression Approach.

Published in:

Webology, 2022, v. 19, n. 2, p. 4140

By:

Khan, Ayesha;
Riaz, Hadiqa;
Ahmed, Hassaan;
Idrees, Muhammad Abdullah

Publication type:

Article

Role of Social Media Health Influencers on Purchase Intention of Functional Beverages: Moderating Impact of Health Consciousness.

Published in:

Information & Media, 2024, v. 99, p. 63, doi. 10.15388/Im.2024.99.4

By:

Kumar, Satinder;
Kaur, Bipinpreet;
Goyal, Shavina

Publication type:

Article

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 3, p. 2744, doi. 10.3390/su15032744

By:

Ao, Lie;
Bansal, Rohit;
Pruthi, Nishita;
Khaskheli, Muhammad Bilawal

Publication type:

Article

Exploring the causes to unfollow social media influencers: A qualitative study.

Published in:

Journal of Human Behavior in the Social Environment, 2025, v. 35, n. 3, p. 347, doi. 10.1080/10911359.2023.2300628

By:

Ayari, Salma;
Oueslati, Khouloud;
Ben Yahia, Imène

Publication type:

Article

Examining the Role of Perceived Source Credibility on Social Media Influencer's Ascribed Opinion Leadership.

Published in:

Journal of International Consumer Marketing, 2024, v. 36, n. 3, p. 208, doi. 10.1080/08961530.2023.2255379

By:

Fernandes Crespo, Cátia;
Tille, Melanie

Publication type:

Article

Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India.

Published in:

Journal of International Consumer Marketing, 2021, v. 33, n. 3, p. 280, doi. 10.1080/08961530.2020.1786875

By:

Agnihotri, Arpita;
Bhattacharya, Saurabh

Publication type:

Article

#junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok.

Published in:

International Journal of Behavioral Nutrition & Physical Activity, 2024, v. 21, n. 1, p. 1, doi. 10.1186/s12966-024-01589-4

By:

Kent, Monique Potvin;
Bagnato, Mariangela;
Amson, Ashley;
Remedios, Lauren;
Pritchard, Meghan;
Sabir, Soulene;
Gillis, Grace;
Pauzé, Elise;
Vanderlee, Lana;
White, Christine;
Hammond, David

Publication type:

Article

How Foreign Social Media Influencers Help Shape Destination Country's Tourism Image: The Case of South Korea's Tourism Image in France.

Published in:

Tourism Analysis, 2023, v. 28, n. 2, p. 337, doi. 10.3727/108354223x16773677647966

By:

Lorgeoux, Camille;
Divakaran, Pradeep KumarPonnamma

Publication type:

Article

İNFLUENCER PAZARLAMASI VE RETORİK İLİŞKİSİNİ SOSYAL MEDYA ETKİLEYİCİLERİ ÖRNEKLERİ ÜZERİNDEN İNCELEMEK.

Published in:

Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 2025, v. 17, n. 2, p. 229, doi. 10.17932/IAU.IAUSBD.2021.021/iausbd_v17i2005

By:

ARMUTLU, İsnur İnci;
TAN, Hakan

Publication type:

Article

İLİŞKİ YÖNETİMİ PERSPEKTİFİNDE YENİ NESİL ÖYKÜ ANLATICILARI OLARAK SOSYAL MEDYA FENOMENLERİNİN ARKETİPSEL İNCELEMESİ.

Published in:

Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 2021, v. 13, n. 1, p. 285, doi. 10.17932/IAU.IAUSBD.2021.021/iausbd_v13i1010

By:

ÖZCAN, Zeynep

Publication type:

Article

The New Opinion Leaders of Digital Marketing Era: Social Media Influencers.

Published in:

Journal of Applied & Theoretical Social Sciences, 2022, v. 4, p. 37, doi. 10.37241/jatss.2022.55

By:

Taneri, Ecem

Publication type:

Article

SOSYAL MEDYA ETKİLEYİCİLERİNİN KANAAT ÖNDERLİĞİ ROLÜ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2020, v. 8, n. 2, p. 1325, doi. 10.19145/e-gifder.726057

By:

TAM, Mehmet Sinan

Publication type:

Article

The Power of Social Media Influencers: A Study of Public Perception of Credibility among Kuwaitis.

Published in:

Journal of the Gulf & Arabian Peninsula Studies, 2021, v. 47, n. 181, p. 59, doi. 10.34120/0382-047-181-012

By:

AlSalem, Fatima S.

Publication type:

Article

Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.

Published in:

Journal of Business Ethics, 2021, v. 169, n. 2, p. 225, doi. 10.1007/s10551-020-04485-6

By:

Leban, Marina;
Thomsen, Thyra Uth;
von Wallpach, Sylvia;
Voyer, Benjamin G.

Publication type:

Article

Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencer's Credibility, and Openness to Metaverse Experience.

Published in:

Pakistan Journal of Commerce & Social Sciences, 2022, v. 16, n. 3, p. 337

By:

Khan, Sanan Waheed;
Raza, Syed Hassan;
Zaman, Umer

Publication type:

Article

CREDIBILITY OF SOCIAL MEDIA INFLUENCERS: IMPACT ON PURCHASE INTENTION.

Published in:

Human Technology, 2023, v. 19, n. 2, p. 220, doi. 10.14254/1795-6889.2023.19-2.5

By:

Coutinho, Maria Francisca;
Dias, Álvaro L.;
Pereira, Leandro F.

Publication type:

Article

Influencing Social Media Influencers Through Affiliation.

Published in:

Marketing Science, 2022, v. 41, n. 3, p. 593, doi. 10.1287/mksc.2021.1322

By:

Pei, Amy;
Mayzlin, Dina

Publication type:

Article

Social Media Influencers (SMIs) as a Tactical Marketing Tool: Its Credibility and Role in the Beauty Market's Purchasing Behavior.

Published in:

Journal EJSDR- European Journal of Sustainable Development & Research, 2024, v. 8, n. 1, p. 41

By:

Kasapi, Irisi

Publication type:

Article

Consumer resource integration and service innovation in social commerce: the role of social media influencers.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 429, doi. 10.1007/s11747-022-00837-y

By:

Wu, Yao;
Nambisan, Satish;
Xiao, Jinghua;
Xie, Kang

Publication type:

Article

Exploring the impact of social media influencers on customers' purchase intention: A sequential mediation model in Taiwan context.

Published in:

Entrepreneurial Business & Economics Review, 2022, v. 10, n. 3, p. 123, doi. 10.15678/EBER.2022.100308

By:

Kanwar, Anu;
Yu-Chuan Huang

Publication type:

Article

General Attitude Scale for Social Media Influencers.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2024, v. 15, n. 2, p. 122, doi. 10.21272/mmi.2024.2-10

By:

Onem, Sermin;
Selvi, Murat Selim

Publication type:

Article

The effect of social media influencers' on teenagers Behavior: an empirical study using cognitive map technique.

Published in:

Current Psychology, 2023, v. 42, n. 22, p. 19364, doi. 10.1007/s12144-023-04273-1

By:

Lajnef, Karima

Publication type:

Article

Social Media Influencer Marketing: Commentary on the Special Issue.

Published in:

2023

By:

Koay, Kian Yeik;
Tjiptono, Fandy;
Teoh, Chai Wen;
Memon, Mumtaz Ali;
Connolly, Regina

Publication type:

Editorial

时尚社交媒体影响者可信度感知对消费者服装购买意愿的影响.

Published in:

Wool Textile Journal, 2025, v. 53, n. 2, p. 81, doi. 10.19333/j.mfkj.20230604601

By:

朱晓瑜;
田丙强;
曲洪建

Publication type:

Article

Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic.

Published in:: Applied Psychology: An International Review, 2022, v. 71, n. 2, p. 695, doi. 10.1111/apps.12345
Publication type:: Article

Beyond the screen: a creative exploration of content that engages on YouTube discussed by social media influencers.

Published in:

Revista Brasileira de Gestão de Negócios, 2024, v. 26, n. 3, p. 1, doi. 10.7819/rbgn.v26i03.4275

By:

Munaro, Ana Cristina;
Francisco Maffezzolli, Eliane Cristine;
Santos Rodrigues, João Pedro;
Cabrera Paraiso, Emerson

Publication type:

Article

When less is more: the impact of macro and micro social media influencers' disclosure.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 3/4, p. 248, doi. 10.1080/0267257X.2020.1718740

By:

Kay, Samantha;
Mulcahy, Rory;
Parkinson, Joy

Publication type:

Article

Engaging with Social Media Influencers on Youtube: A Cluster Analysis.

Published in:

Istanbul Business Research, 2022, v. 51, n. 1, p. 359, doi. 10.26650/ibr.2022.51.842750

By:

Erdoğmuş, Zeynep İrem;
Arslan, Melisa Karakaya

Publication type:

Article

The Compliance Level of Social Media Influencers in Fulfilling Income Tax Obligations in Riau Province.

Published in:

Accounting Analysis Journal (AAJ), 2022, v. 11, n. 2, p. 130, doi. 10.15294/aaj.v11i2.65601

By:

Fadillah, M. Raihan;
Yusralaini;
Supriono

Publication type:

Article

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness.

Published in:

SAGE Open, 2024, v. 14, n. 2, p. 1, doi. 10.1177/21582440241242928

By:

Ahmed, Suhaib;
Islam, Tahir;
Ghaffar, Abdul

Publication type:

Article