Works matching Influencer marketing

Results: 1904

INFLUENCER MARKETING AS A CONTEMPORARY TOOL IN BRAND PROMOTION.

Published in:

Oeconomicus, 2021, n. 16, p. 49

By:

Fraculj, Mario;
Antolović, Kamilo;
Pale, Domagoj

Publication type:

Article

INFLUENCER MARKETING (ETKİLEYİCİ PAZARLAMA) KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.

Published in:

Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2024, v. 17, n. 1, p. 1, doi. 10.25287/ohuiibf.1247322

By:

ÖZGÜR, Ömer Faruk

Publication type:

Article

YENİ MEDYA, YENİ ETKİLEYENLER VE ETKİLEYENLİ PAZARLAMA: SEKTÖREL BİR BAKIŞ AÇISI.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2022, v. 17, n. 57, p. 21, doi. 10.14783/maruoneri.943768

By:

PELENK ÖZEL, Aybike

Publication type:

Article

MARKETING DE INFLUENCERS EN EL TURISMO: UNA REVISIÓN SISTEMÁTICA DE LITERATURA.

Published in:

Revista de Comunicación de la SEECI, 2023, n. 56, p. 99, doi. 10.15198/seeci.2023.56.e809

By:

Belén Rodríguez-Hidalgo, Alma;
Tamayo Salcedo, Ana Leticia;
Castro-Ricalde, Diana

Publication type:

Article

Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 115, doi. 10.14198/MEDCOM2019.10.2.15

By:

VILAJOANA-ALEJANDRE, Sandra;
ROM-RODRÍGUEZ, Josep;
MIOTTO, Giorgia

Publication type:

Article

Influencer-Marketing: Faktenlage und Insights aus der Mediaforschung.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 37

By:

Gärtner, Sandra

Publication type:

Article

AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018

By:

Łaszkiewicz, Anna

Publication type:

Article

INFLUENCE DECODED: CHALLENGES AND OPPORTUNITIES SHAPING THE FUTURE OF INFLUENCER MARKETING RESEARCH.

Published in:

2024

By:

Harambašić, Sven;
Škare, Vatroslav

Publication type:

Literature Review

Who is Accountable for the Negative Effects of Influencer Marketing? Voices of the Influencer Ecosystem.

Published in:

Icono 14, 2024, v. 22, n. 1, p. 1, doi. 10.7195/ri14.v22i1.2103

By:

Sanmiguel, Patricia;
Sádaba, Teresa

Publication type:

Article

Digital influencers: An exploratory study of influencer marketing campaign process on instagram.

Published in:

Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52

By:

Krywalski Santiago, Joanna;
Moreira Castelo, Inês

Publication type:

Article

Social media influencer marketing: foundations, trends, and ways forward: Social media influencer marketing: foundations, trends...: Y. Joshi et al.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1199, doi. 10.1007/s10660-023-09719-z

By:

Joshi, Yatish;
Lim, Weng Marc;
Jagani, Khyati;
Kumar, Satish

Publication type:

Article

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266

By:

SCHRAM, RYAN

Publication type:

Article

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266

By:

Schram, Ryan

Publication type:

Article

Influencer marketing jako narzędzie budowania relacji w branży wędkarskiej.

Published in:

Journal of Tourism & Regional Development / Turystyka i Rozwój Regionalny, 2023, v. 20, p. 163, doi. 10.22630/TIRR.2023.20.28

By:

Werenowska, Agnieszka;
Duraj, Krystian

Publication type:

Article

Generation Y and Z Preferences Regarding Influencer Marketing.

Published in:

Economics & Business (1987-5789), 2024, n. 2, p. 138, doi. 10.52340/eab.2024.16.02.07

By:

Tavdishvili, Teona;
Maglakelidze, Ekaterine

Publication type:

Article

DİJİTALİ YENİDEN OKUMAK: SOSYAL ETKİ PAZARLAMASI VE INFLUENCERLER.

Published in:

Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 42, p. 30

By:

AYDIN ASLANER, Duygu;
AYDIN, Gülşah

Publication type:

Article

"Word of mouth" or "Money talks"? Ein rechtlicher Blick auf die obergerichtliche Entscheidungspraxis zum Influencer- Marketing.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 47

By:

Ruess, Peter;
Reiff, Marvin

Publication type:

Article

INFLUENCER MARKETING AND ITS IMPACT ON CONSUMER LIFESTYLES.

Published in:

Forum Scientiae Oeconomia, 2020, v. 8, n. 2, p. 109, doi. 10.23762/FSO_VOL8_NO2_7

By:

NADANYIOVA, MARGARETA;
GAJANOVA, LUBICA;
MAJEROVA, JANA;
LIZBETINOVA, LENKA

Publication type:

Article

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1957073

By:

Lee, Jin Kyun

Publication type:

Article

Influenseri kao segment digitalne marketinške komunikacije - stavovi generacije Y.

Published in:

Marketing (0354-3471), 2020, v. 51, n. 2, p. 98, doi. 10.5937/markt2002098v

By:

Vukmirović, Valentina;
Kostić-Stanković, Milica;
Domazet, Ivana

Publication type:

Article

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.

Published in:

Frontiers in Psychology, 2019, v. 10, p. 1, doi. 10.3389/fpsyg.2019.02685

By:

De Veirman, Marijke;
Hudders, Liselot;
Nelson, Michelle R.

Publication type:

Article

Influencer marketing and the 'gifted' product: framing practices and market shaping.

Published in:

Journal of Marketing Management, 2023, v. 39, n. 11/12, p. 982, doi. 10.1080/0267257X.2023.2253450

By:

Nilsson, Johan;
Murto, Riikka;
Kjellberg, Hans

Publication type:

Article

Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective.

Published in:

Journal of Marketing Management, 2023, v. 39, n. 7/8, p. 550, doi. 10.1080/0267257X.2022.2118815

By:

Kay, Samantha;
Mulcahy, R.;
Sutherland, K.;
Lawley, M.

Publication type:

Article

Behind influencer marketing: key marketing decisions and their effects on followers' responses.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 7/8, p. 579, doi. 10.1080/0267257X.2020.1738525

By:

Martínez-López, Francisco J.;
Anaya-Sánchez, Rafael;
Fernández Giordano, Marisel;
Lopez-Lopez, David

Publication type:

Article

'You really are a great big sister' – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 3/4, p. 279, doi. 10.1080/0267257X.2019.1708781

By:

Reinikainen, Hanna;
Munnukka, Juha;
Maity, Devdeep;
Luoma-aho, Vilma

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Influencer marketing effectiveness: A meta-analytic review.

Published in:

2025

By:

Pan, Meizhi;
Blut, Markus;
Ghiassaleh, Arezou;
Lee, Zach W. Y.

Publication type:

Literature Review

INFLUENCER MARKETING STRATEGY OF START-UP COMPANY AS THE PROVIDER OF FAST-MOVING CONSUMER GOODS (FMCG) PRODUCTS IN INDONESIA.

Published in:

Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 4, p. 569, doi. 10.15549/jeecar.v10i4.1365

By:

Wulandari, Tine Agustin;
Assidiq, Mohammad Iqbal

Publication type:

Article

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial.

Published in:

Business Perspectives & Research, 2021, v. 9, n. 1, p. 77, doi. 10.1177/2278533720923486

By:

Chopra, Anjali;
Avhad, Vrushali;
Jaju, and Sonali

Publication type:

Article

Leveraging Livestreaming to Enrich Influencer Marketing.

Published in:

California Management Review, 2025, v. 67, n. 2, p. 111, doi. 10.1177/00081256241300730

By:

Buckley, Oliver;
Ashman, Rachel;
Haenlein, Michael

Publication type:

Article

Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure.

Published in:

Systematic Reviews in Pharmacy, 2020, v. 11, n. 1, p. 601, doi. 10.5530/srp.2020.1.75

By:

Isyanto, Puji;
Sapitri, Rahayu Gita;
Sinaga, Obsatar

Publication type:

Article

Influência do Marketing e-Word-of-Mouth versus Marketing de Influenciadores Digitais nas decisões de compra de turismo pelos Millennials.

Published in:

Comunicação Pública, 2024, v. 19, n. 36, p. 1

By:

Pereira, Cristiana;
Ferreira do Rosário, João

Publication type:

Article

THE USE OF INFLUENCER MARKETING SERVICES FOR UNFAIR COMMERCIAL PRACTICE IN THE EU AND LATVIA.

Published in:

Economic Science for Rural Development Conference Proceedings, 2022, n. 56, p. 416, doi. 10.22616/ESRD.2022.56.041

By:

Bormane, Santa;
Urbane, Marta

Publication type:

Article

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15

By:

ŠKARE, VATROSLAV

Publication type:

Article

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations.

Published in:

2023

By:

Hudders, Liselot;
Lou, Chen

Publication type:

Literature Review

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment.

Published in:

International Journal of Advertising, 2022, v. 41, n. 1, p. 6, doi. 10.1080/02650487.2021.1986256

By:

Boerman, Sophie C.;
Müller, Céline M.

Publication type:

Article

ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks.

Published in:

Applied Sciences (2076-3417), 2021, v. 11, n. 14, p. 6497, doi. 10.3390/app11146497

By:

Huynh, Tai;
Nguyen, Hien D.;
Zelinka, Ivan;
Nguyen, Kha V.;
Pham, Vuong T.;
Hoang, Suong N.

Publication type:

Article

INFLUENCER MARKETING AS A MODERN PHENOMENON CREATING A NEW FRONTIER OF VIRTUAL OPPORTUNITIES.

Published in:

Communication Today, 2018, v. 9, n. 2, p. 90

By:

KÁDEKOVÁ, Zdenka;
HOLIENČINOVÁ, Mária

Publication type:

Article

A Review on Evolution of Social Media Influencer Marketing: Reflection on Consumer Behaviour and Consumer's Decision-Making Process.

Published in:

Turkish Online Journal of Qualitative Inquiry, 2021, v. 12, n. 9, p. 314

By:

Vidani, Jignesh;
Das, Siddharth G.

Publication type:

Article

Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland's Generation Z.

Published in:

Energies (19961073), 2022, v. 15, n. 18, p. 6570, doi. 10.3390/en15186570

By:

Zatwarnicka-Madura, Beata;
Nowacki, Robert;
Wojciechowska, Iwona

Publication type:

Article

AZ INFLUENSZERMARKETING SZEREPE AZ EGÉSZSÉGTUDATOSSÁGBAN.

Published in:

Vezetéstudomány / Budapest Management Review, 2025, v. 56, n. 4, p. 2, doi. 10.14267/veztud.2025.04.01

By:

ERZSÉBET, BUGLYÓ-NYAKAS;
TÍMEA, GÁL

Publication type:

Article

#REKLÁM MEGFELELÉS ÉS FELELŐSSÉG – AZ INFLUENSZERMARKETING SÖTÉT OLDALA.

Published in:

Vezetéstudomány / Budapest Management Review, 2024, v. 55, n. 10, p. 33, doi. 10.14267/VEZTUD.2024.10.03

By:

MARGIT, BERKI-SÜLE;
ERIKA, HLÉDIK

Publication type:

Article

Global Markaların Yeni Manipülasyon Stratejisi- Influencer Pazarlaması.

Published in:

Electronic Turkish Studies, 2022, v. 17, n. 3, p. 615, doi. 10.7827/TurkishStudies.62179

By:

Sarıkaya, Büşra Fadim

Publication type:

Article

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue.

Published in:

Marketing Science, 2025, v. 44, n. 1, p. 65, doi. 10.1287/mksc.2023.0211

By:

Liu, Jessie;
Liu, Yi

Publication type:

Article

EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.

Published in:

MIS Quarterly, 2024, v. 48, n. 1, p. 375, doi. 10.25300/MISQ/2023/17944

By:

Cao, Zike;
Belo, Rodrigo

Publication type:

Article

INFLUENCER MARKETING IN THE AGE OF METAVERSE: BEYMENVERSE AND META-INFLUENCER BELLA.

Published in:

International Journal of Eurasian Education & Culture, 2024, v. 9, n. 25, p. 29, doi. 10.35826/ijoecc.1820

By:

BAŞEV, Sinem EYİCE

Publication type:

Article

Vplyv influencer marketingu na spotrebiteľské správanie.

Published in:

Acta Academica Karviniensia, 2019, v. 19, n. 3, p. 31, doi. 10.25142/aak.2019.018

By:

Gundová, Petra;
Cvoligová, Katarína

Publication type:

Article

THE MARKETING INFLUENCERS ALTERING THE PURCHASE INTENTIONS OF SAUDI CONSUMERS: THE EFFECT OF SOCIOCULTURAL PERSPECTIVE.

Published in:

Polish Journal of Management Studies, 2021, v. 24, n. 2, p. 24, doi. 10.17512/pjms.2021.24.2.02

By:

M., Alyahya

Publication type:

Article

Consumers' gendered responses to influencer marketing: A research synthesis.

Published in:

2023

By:

APOSTOL, Nicoleta Elena

Publication type:

Literature Review

Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract.

Published in:

Electronic Commerce Research, 2024, v. 24, n. 2, p. 1095, doi. 10.1007/s10660-022-09600-5

By:

Shen, Bin;
Cheng, Ming;
He, Renlong;
Yang, Minglei

Publication type:

Article