Works matching Influencer marketing

Results: 1971

INFLUENCER MARKETING AS A CONTEMPORARY TOOL IN BRAND PROMOTION.

Published in:

Oeconomicus, 2021, n. 16, p. 49

By:

Fraculj, Mario;
Antolović, Kamilo;
Pale, Domagoj

Publication type:

Article

INFLUENCER MARKETING (ETKİLEYİCİ PAZARLAMA) KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.

Published in:

Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2024, v. 17, n. 1, p. 1, doi. 10.25287/ohuiibf.1247322

By:

ÖZGÜR, Ömer Faruk

Publication type:

Article

YENİ MEDYA, YENİ ETKİLEYENLER VE ETKİLEYENLİ PAZARLAMA: SEKTÖREL BİR BAKIŞ AÇISI.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2022, v. 17, n. 57, p. 21, doi. 10.14783/maruoneri.943768

By:

PELENK ÖZEL, Aybike

Publication type:

Article

Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 115, doi. 10.14198/MEDCOM2019.10.2.15

By:

VILAJOANA-ALEJANDRE, Sandra;
ROM-RODRÍGUEZ, Josep;
MIOTTO, Giorgia

Publication type:

Article

Influencer-Marketing: Faktenlage und Insights aus der Mediaforschung.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 37

By:

Gärtner, Sandra

Publication type:

Article

MARKETING DE INFLUENCERS EN EL TURISMO: UNA REVISIÓN SISTEMÁTICA DE LITERATURA.

Published in:

Revista de Comunicación de la SEECI, 2023, n. 56, p. 99, doi. 10.15198/seeci.2023.56.e809

By:

Belén Rodríguez-Hidalgo, Alma;
Tamayo Salcedo, Ana Leticia;
Castro-Ricalde, Diana

Publication type:

Article

AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018

By:

Łaszkiewicz, Anna

Publication type:

Article

Who is Accountable for the Negative Effects of Influencer Marketing? Voices of the Influencer Ecosystem.

Published in:

Icono 14, 2024, v. 22, n. 1, p. 1, doi. 10.7195/ri14.v22i1.2103

By:

Sanmiguel, Patricia;
Sádaba, Teresa

Publication type:

Article

INFLUENCE DECODED: CHALLENGES AND OPPORTUNITIES SHAPING THE FUTURE OF INFLUENCER MARKETING RESEARCH.

Published in:

2024

By:

Harambašić, Sven;
Škare, Vatroslav

Publication type:

Literature Review

Influencer marketing jako narzędzie budowania relacji w branży wędkarskiej.

Published in:

Journal of Tourism & Regional Development / Turystyka i Rozwój Regionalny, 2023, v. 20, p. 163, doi. 10.22630/TIRR.2023.20.28

By:

Werenowska, Agnieszka;
Duraj, Krystian

Publication type:

Article

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266

By:

SCHRAM, RYAN

Publication type:

Article

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266

By:

Schram, Ryan

Publication type:

Article

Generation Y and Z Preferences Regarding Influencer Marketing.

Published in:

Economics & Business (1987-5789), 2024, n. 2, p. 138, doi. 10.52340/eab.2024.16.02.07

By:

Tavdishvili, Teona;
Maglakelidze, Ekaterine

Publication type:

Article

"Word of mouth" or "Money talks"? Ein rechtlicher Blick auf die obergerichtliche Entscheidungspraxis zum Influencer- Marketing.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 47

By:

Ruess, Peter;
Reiff, Marvin

Publication type:

Article

Social media influencer marketing: foundations, trends, and ways forward: Social media influencer marketing: foundations, trends...: Y. Joshi et al.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1199, doi. 10.1007/s10660-023-09719-z

By:

Joshi, Yatish;
Lim, Weng Marc;
Jagani, Khyati;
Kumar, Satish

Publication type:

Article

Digital influencers: An exploratory study of influencer marketing campaign process on instagram.

Published in:

Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52

By:

Krywalski Santiago, Joanna;
Moreira Castelo, Inês

Publication type:

Article

DİJİTALİ YENİDEN OKUMAK: SOSYAL ETKİ PAZARLAMASI VE INFLUENCERLER.

Published in:

Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 42, p. 30

By:

AYDIN ASLANER, Duygu;
AYDIN, Gülşah

Publication type:

Article

Influencer Marketing: A Review and Research Agenda Using VOSviewer.

Published in:

Abhigyan, 2025, v. 43, n. 2, p. 179, doi. 10.1177/09702385241289368

By:

Kumar, Rajeev;
Prabha, Vineet;
Kumar, Manoj;
Rehal, Poonam;
Samanta, Prasenjeet;
Singh, Priyank Kumar

Publication type:

Article

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15

By:

ŠKARE, VATROSLAV

Publication type:

Article

INFLUENCER MARKETING AND ITS IMPACT ON CONSUMER LIFESTYLES.

Published in:

Forum Scientiae Oeconomia, 2020, v. 8, n. 2, p. 109, doi. 10.23762/FSO_VOL8_NO2_7

By:

NADANYIOVA, MARGARETA;
GAJANOVA, LUBICA;
MAJEROVA, JANA;
LIZBETINOVA, LENKA

Publication type:

Article

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1957073

By:

Lee, Jin Kyun

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Influencer marketing effectiveness: A meta-analytic review.

Published in:

2025

By:

Pan, Meizhi;
Blut, Markus;
Ghiassaleh, Arezou;
Lee, Zach W. Y.

Publication type:

Literature Review

Trends in Influencer Marketing: A Bibliometric Analysis and Future Directions.

Published in:

Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2024, v. 22, n. 3, p. 35, doi. 10.18026/cbayarsos.1259534

By:

Erdoğan, Hamit;
Özcan, Burcu Mucan

Publication type:

Article

INFLUENCER MARKETING AS A MODERN PHENOMENON CREATING A NEW FRONTIER OF VIRTUAL OPPORTUNITIES.

Published in:

Communication Today, 2018, v. 9, n. 2, p. 90

By:

KÁDEKOVÁ, Zdenka;
HOLIENČINOVÁ, Mária

Publication type:

Article

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model.

Published in:

Journal of Media Business Studies, 2018, v. 15, n. 3, p. 188, doi. 10.1080/16522354.2018.1501146

By:

Xiao, Min;
Wang, Rang;
Chan-Olmsted, Sylvia

Publication type:

Article

Trends in Influencer Marketing: A Review and Bibliometric Analysis.

Published in:

2022

By:

Tanwar, Anshika Singh;
Chaudhry, Harish;
Srivastava, Manish Kumar

Publication type:

Literature Review

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media.

Published in:

Journal of Interactive Advertising, 2019, v. 19, n. 1, p. 58, doi. 10.1080/15252019.2018.1533501

By:

Lou, Chen;
Yuan, Shupei

Publication type:

Article

THE METAVERSE AS AN INFLUENCER MARKETING PLATFORM: INFLUENCER-BRAND COLLABORATIONS OF PARIS HILTON WITH ‘SUPERPLASTIC’, ‘BOHOO’, AND ‘LEVI’S.

Published in:

Etkileşim: Academic Journal of Uskudar University Faculty of Communication, 2023, v. 6, n. 11, p. 176, doi. 10.32739/etkilesim.2023.6.11.194

By:

KARABACAK, Zaliha İnci;
GÜNGÖR, İrem

Publication type:

Article

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers.

Published in:

Management Science, 2022, v. 68, n. 1, p. 75, doi. 10.1287/mnsc.2020.3899

By:

Mallipeddi, Rakesh R.;
Kumar, Subodha;
Sriskandarajah, Chelliah;
Zhu, Yunxia

Publication type:

Article

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations.

Published in:

2023

By:

Hudders, Liselot;
Lou, Chen

Publication type:

Literature Review

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment.

Published in:

International Journal of Advertising, 2022, v. 41, n. 1, p. 6, doi. 10.1080/02650487.2021.1986256

By:

Boerman, Sophie C.;
Müller, Céline M.

Publication type:

Article

Consumers' gendered responses to influencer marketing: A research synthesis.

Published in:

2023

By:

APOSTOL, Nicoleta Elena

Publication type:

Literature Review

Hatırlı Pazarlamada Nano-Etkileyicilerin Marka Farkındalığına Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 1, p. 578, doi. 10.20491/isarder.2021.1153

By:

OCAK, Altuğ

Publication type:

Article

Behind influencer marketing: key marketing decisions and their effects on followers' responses.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 7/8, p. 579, doi. 10.1080/0267257X.2020.1738525

By:

Martínez-López, Francisco J.;
Anaya-Sánchez, Rafael;
Fernández Giordano, Marisel;
Lopez-Lopez, David

Publication type:

Article

'You really are a great big sister' – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 3/4, p. 279, doi. 10.1080/0267257X.2019.1708781

By:

Reinikainen, Hanna;
Munnukka, Juha;
Maity, Devdeep;
Luoma-aho, Vilma

Publication type:

Article

Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature.

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2711, doi. 10.1002/mar.22079

By:

Li, Xiaoqian;
Liu, Yeyi;
Zhu, Jingyu;
Lou, Jingyi

Publication type:

Article

"Identifying The Impact of Influencer Marketing on Consumer Purchase Decisions".

Published in:

Frontiers in Health Informatics, 2024, v. 13, n. 8, p. 1845

By:

Kotecha, Chandni;
Sanghvi, Riddhi;
Talati, Jay;
Solanki, Nensi

Publication type:

Article

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue.

Published in:

Marketing Science, 2025, v. 44, n. 1, p. 65, doi. 10.1287/mksc.2023.0211

By:

Liu, Jessie;
Liu, Yi

Publication type:

Article

EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.

Published in:

MIS Quarterly, 2024, v. 48, n. 1, p. 375, doi. 10.25300/MISQ/2023/17944

By:

Cao, Zike;
Belo, Rodrigo

Publication type:

Article

Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.

Published in:

Administrative Sciences (2076-3387), 2024, v. 14, n. 11, p. 276, doi. 10.3390/admsci14110276

By:

Szakal, Anita Cornelia;
Brătucu, Gabriel;
Ciobanu, Eliza;
Chițu, Ioana Bianca;
Mocanu, Ana Alexandra;
Bălășescu, Marius;
Ialomițianu, Gheorghe

Publication type:

Article

INFLUENCER MARKETING.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2022, v. 15, n. 2, p. 51, doi. 10.31926/but.es.2022.15.64.2.6

By:

SZAKAL, Anita Cornelia

Publication type:

Article

Hatırlı Pazarlamanın Müşteri Davranışına ve Memnuniyetine Etkisi.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2023, v. 18, n. 72, p. 380, doi. 10.19168/jyasar.1273715

By:

GÜMÜŞ, Dilek;
KIZILIRMAK, İsmail

Publication type:

Article

THE USE OF INFLUENCER MARKETING SERVICES FOR UNFAIR COMMERCIAL PRACTICE IN THE EU AND LATVIA.

Published in:

Economic Science for Rural Development Conference Proceedings, 2022, n. 56, p. 416, doi. 10.22616/ESRD.2022.56.041

By:

Bormane, Santa;
Urbane, Marta

Publication type:

Article

ROLA MEDIÓW SPOŁECZNOŚCIOWYCH I INFLUENCER MARKETINGU W KSZTAŁTOWANIU ZACHOWAŃ KONSUMENCKICH U MŁODYCH OSÓB: PRZYPADEK LODÓW EKIPY FRIZA.

Published in:

Żywność, 2022, v. 29, n. 4, p. 100, doi. 10.15193/zntj/2022/133/432

By:

PRUSAK, ANNA;
RAŚ, DARIUSZ;
WOŹNIAK, MARTA;
NIEWCZAS-DOBROWOLSKA, MAGDALENA

Publication type:

Article

Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing.

Published in:

Mathematics (2227-7390), 2024, v. 12, n. 7, p. 981, doi. 10.3390/math12070981

By:

Chiu, Yu-Jing;
Hong, Ling-Shiuan;
Song, So-Ra;
Cheng, Yu-Chao

Publication type:

Article

The Influence of Social Influencer Marketing On Consumer Purchase Intention: An Analysis On Young Adults.

Published in:

Global Business & Management Research, 2024, v. 16, p. 38

By:

Mohd Fouzi, Nur Fatimatuzzahra;
Nazri, Muhamad Azrin;
Zainuddin, Mohammad Tahir

Publication type:

Article

Global Markaların Yeni Manipülasyon Stratejisi- Influencer Pazarlaması.

Published in:

Electronic Turkish Studies, 2022, v. 17, n. 3, p. 615, doi. 10.7827/TurkishStudies.62179

By:

Sarıkaya, Büşra Fadim

Publication type:

Article

Influencer Marketing: An Integrative Model.

Published in:

South Asian Journal of Management, 2023, v. 30, n. 3, p. 33, doi. 10.62206/sajm.30.3.2023.33-54

By:

Sarathy, P. Sanjaya;
Patro, Sanjay

Publication type:

Article

THE ROLE OF COUNTRY OF ORIGIN, PERCEIVED VALUE, TRUST, AND INFLUENCER MARKETING IN DETERMINING PURCHASE INTENTION IN SOCIAL COMMERCE.

Published in:

BAU Journal - Society, Culture & Human Behavior, 2021, v. 2, n. 2, p. 1

By:

Ali, Ali A. Abou;
Ali, Alaa A.;
Mostapha, Nehale

Publication type:

Article