Works matching Influencer marketing

Results: 2123

INFLUENCER MARKETING AS A CONTEMPORARY TOOL IN BRAND PROMOTION.

Published in:

Oeconomicus, 2021, n. 16, p. 49

By:

Fraculj, Mario;
Antolović, Kamilo;
Pale, Domagoj

Publication type:

Article

YENİ MEDYA, YENİ ETKİLEYENLER VE ETKİLEYENLİ PAZARLAMA: SEKTÖREL BİR BAKIŞ AÇISI.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2022, v. 17, n. 57, p. 21, doi. 10.14783/maruoneri.943768

By:

PELENK ÖZEL, Aybike

Publication type:

Article

INFLUENCER MARKETING (ETKİLEYİCİ PAZARLAMA) KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.

Published in:

Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2024, v. 17, n. 1, p. 1, doi. 10.25287/ohuiibf.1247322

By:

ÖZGÜR, Ömer Faruk

Publication type:

Article

MARKETING DE INFLUENCERS EN EL TURISMO: UNA REVISIÓN SISTEMÁTICA DE LITERATURA.

Published in:

Revista de Comunicación de la SEECI, 2023, n. 56, p. 99, doi. 10.15198/seeci.2023.56.e809

By:

Belén Rodríguez-Hidalgo, Alma;
Tamayo Salcedo, Ana Leticia;
Castro-Ricalde, Diana

Publication type:

Article

Influencer-Marketing: Faktenlage und Insights aus der Mediaforschung.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 37

By:

Gärtner, Sandra

Publication type:

Article

Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 115, doi. 10.14198/MEDCOM2019.10.2.15

By:

VILAJOANA-ALEJANDRE, Sandra;
ROM-RODRÍGUEZ, Josep;
MIOTTO, Giorgia

Publication type:

Article

Who is Accountable for the Negative Effects of Influencer Marketing? Voices of the Influencer Ecosystem.

Published in:

Icono 14, 2024, v. 22, n. 1, p. 1, doi. 10.7195/ri14.v22i1.2103

By:

Sanmiguel, Patricia;
Sádaba, Teresa

Publication type:

Article

INFLUENCE DECODED: CHALLENGES AND OPPORTUNITIES SHAPING THE FUTURE OF INFLUENCER MARKETING RESEARCH.

Published in:

2024

By:

Harambašić, Sven;
Škare, Vatroslav

Publication type:

Literature Review

AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018

By:

Łaszkiewicz, Anna

Publication type:

Article

Influencer marketing jako narzędzie budowania relacji w branży wędkarskiej.

Published in:

Journal of Tourism & Regional Development / Turystyka i Rozwój Regionalny, 2023, v. 20, p. 163, doi. 10.22630/TIRR.2023.20.28

By:

Werenowska, Agnieszka;
Duraj, Krystian

Publication type:

Article

DİJİTALİ YENİDEN OKUMAK: SOSYAL ETKİ PAZARLAMASI VE INFLUENCERLER.

Published in:

Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 42, p. 30

By:

AYDIN ASLANER, Duygu;
AYDIN, Gülşah

Publication type:

Article

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266

By:

SCHRAM, RYAN

Publication type:

Article

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266

By:

Schram, Ryan

Publication type:

Article

Social media influencer marketing: foundations, trends, and ways forward: Social media influencer marketing: foundations, trends...: Y. Joshi et al.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1199, doi. 10.1007/s10660-023-09719-z

By:

Joshi, Yatish;
Lim, Weng Marc;
Jagani, Khyati;
Kumar, Satish

Publication type:

Article

Digital influencers: An exploratory study of influencer marketing campaign process on instagram.

Published in:

Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52

By:

Krywalski Santiago, Joanna;
Moreira Castelo, Inês

Publication type:

Article

Generation Y and Z Preferences Regarding Influencer Marketing.

Published in:

Economics & Business (1987-5789), 2024, n. 2, p. 138, doi. 10.52340/eab.2024.16.02.07

By:

Tavdishvili, Teona;
Maglakelidze, Ekaterine

Publication type:

Article

"Word of mouth" or "Money talks"? Ein rechtlicher Blick auf die obergerichtliche Entscheidungspraxis zum Influencer- Marketing.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 47

By:

Ruess, Peter;
Reiff, Marvin

Publication type:

Article

"Identifying The Impact of Influencer Marketing on Consumer Purchase Decisions".

Published in:

Frontiers in Health Informatics, 2024, v. 13, n. 8, p. 1845

By:

Kotecha, Chandni;
Sanghvi, Riddhi;
Talati, Jay;
Solanki, Nensi

Publication type:

Article

Exploring the Impact of Virtual Influencers in Modern Marketing.

Published in:

Grenze International Journal of Engineering & Technology (GIJET), 2025, v. 11, n. Part2, p. 2145

By:

M., Nishanth;
K. S., Kalavathy

Publication type:

Article

INFLUENCER MARKETING STRATEGY OF START-UP COMPANY AS THE PROVIDER OF FAST-MOVING CONSUMER GOODS (FMCG) PRODUCTS IN INDONESIA.

Published in:

Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 4, p. 569, doi. 10.15549/jeecar.v10i4.1365

By:

Wulandari, Tine Agustin;
Assidiq, Mohammad Iqbal

Publication type:

Article

Leveraging Livestreaming to Enrich Influencer Marketing.

Published in:

California Management Review, 2025, v. 67, n. 2, p. 111, doi. 10.1177/00081256241300730

By:

Buckley, Oliver;
Ashman, Rachel;
Haenlein, Michael

Publication type:

Article

CONSUMER DECISION MAKING IN INFLUENCER MARKETING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2020, v. 29, n. 2, p. 326

By:

Ketrin, SZIKSZAI-NÉMETH;
Szilárd, Adrián

Publication type:

Article

Trends in Influencer Marketing: A Review and Bibliometric Analysis.

Published in:

2022

By:

Tanwar, Anshika Singh;
Chaudhry, Harish;
Srivastava, Manish Kumar

Publication type:

Literature Review

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media.

Published in:

Journal of Interactive Advertising, 2019, v. 19, n. 1, p. 58, doi. 10.1080/15252019.2018.1533501

By:

Lou, Chen;
Yuan, Shupei

Publication type:

Article

Influencer Marketing and Tourism: Another Threat to Integrity for the Industry?

Published in:

Tourism Analysis, 2023, v. 28, n. 2, p. 323, doi. 10.3727/108354222X16510114086370

By:

Fedeli, Giancarlo;
Cheng, Mingming

Publication type:

Article

İNFLUENCER PAZARLAMASI VE RETORİK İLİŞKİSİNİ SOSYAL MEDYA ETKİLEYİCİLERİ ÖRNEKLERİ ÜZERİNDEN İNCELEMEK.

Published in:

Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 2025, v. 17, n. 2, p. 229, doi. 10.17932/IAU.IAUSBD.2021.021/iausbd_v17i2005

By:

ARMUTLU, İsnur İnci;
TAN, Hakan

Publication type:

Article

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15

By:

ŠKARE, VATROSLAV

Publication type:

Article

Impulse Buying in the Digital Age: A Dimensional Study on Influencer Marketing Impact on Millennials.

Published in:

Journal of Advanced Zoology, 2023, v. 44, p. 920

By:

Murthy, Y. Suryanarayana;
Srinivas, D.;
B. S., Ravi Chandra;
Kumar, G. Vinesh

Publication type:

Article

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial.

Published in:

Business Perspectives & Research, 2021, v. 9, n. 1, p. 77, doi. 10.1177/2278533720923486

By:

Chopra, Anjali;
Avhad, Vrushali;
Jaju, and Sonali

Publication type:

Article

Ergenlerin Influencer Pazarlama İçeriklerine Yaklaşımları: Bir Okuryazarlık Araştırması.

Published in:

Journal of Academic Inquiries / Akademik Incelemeler Dergisi, 2024, v. 19, n. 1, p. 137, doi. 10.17550/akademikincelemeler.1326301

By:

Özkan, Gülden;
Arslan, Mehmet Halim

Publication type:

Article

Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland's Generation Z.

Published in:

Energies (19961073), 2022, v. 15, n. 18, p. 6570, doi. 10.3390/en15186570

By:

Zatwarnicka-Madura, Beata;
Nowacki, Robert;
Wojciechowska, Iwona

Publication type:

Article

Influência do Marketing e-Word-of-Mouth versus Marketing de Influenciadores Digitais nas decisões de compra de turismo pelos Millennials.

Published in:

Comunicação Pública, 2024, v. 19, n. 36, p. 1

By:

Pereira, Cristiana;
Ferreira do Rosário, João

Publication type:

Article

Influencer marketing and the 'gifted' product: framing practices and market shaping.

Published in:

Journal of Marketing Management, 2023, v. 39, n. 11/12, p. 982, doi. 10.1080/0267257X.2023.2253450

By:

Nilsson, Johan;
Murto, Riikka;
Kjellberg, Hans

Publication type:

Article

Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective.

Published in:

Journal of Marketing Management, 2023, v. 39, n. 7/8, p. 550, doi. 10.1080/0267257X.2022.2118815

By:

Kay, Samantha;
Mulcahy, R.;
Sutherland, K.;
Lawley, M.

Publication type:

Article

Behind influencer marketing: key marketing decisions and their effects on followers' responses.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 7/8, p. 579, doi. 10.1080/0267257X.2020.1738525

By:

Martínez-López, Francisco J.;
Anaya-Sánchez, Rafael;
Fernández Giordano, Marisel;
Lopez-Lopez, David

Publication type:

Article

'You really are a great big sister' – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 3/4, p. 279, doi. 10.1080/0267257X.2019.1708781

By:

Reinikainen, Hanna;
Munnukka, Juha;
Maity, Devdeep;
Luoma-aho, Vilma

Publication type:

Article

Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature.

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2711, doi. 10.1002/mar.22079

By:

Li, Xiaoqian;
Liu, Yeyi;
Zhu, Jingyu;
Lou, Jingyi

Publication type:

Article

THE METAVERSE AS AN INFLUENCER MARKETING PLATFORM: INFLUENCER-BRAND COLLABORATIONS OF PARIS HILTON WITH ‘SUPERPLASTIC’, ‘BOHOO’, AND ‘LEVI’S.

Published in:

Etkileşim: Academic Journal of Uskudar University Faculty of Communication, 2023, v. 6, n. 11, p. 176, doi. 10.32739/etkilesim.2023.6.11.194

By:

KARABACAK, Zaliha İnci;
GÜNGÖR, İrem

Publication type:

Article

INFLUENCER MARKETING IN THE AGE OF METAVERSE: BEYMENVERSE AND META-INFLUENCER BELLA.

Published in:

International Journal of Eurasian Education & Culture, 2024, v. 9, n. 25, p. 29, doi. 10.35826/ijoecc.1820

By:

BAŞEV, Sinem EYİCE

Publication type:

Article

How YouTubers Make Popular Marketing Videos? Speech Acts, Move Structure, and Audience Response in YouTube Influencer Marketing Videos.

Published in:

SAGE Open, 2023, v. 13, n. 1, p. 1, doi. 10.1177/21582440231152227

By:

Chen, Gong;
Li, Yi;
Sun, Ya

Publication type:

Article

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1957073

By:

Lee, Jin Kyun

Publication type:

Article

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Published in:

Journal of Marketing, 2025, v. 89, n. 5, p. 21, doi. 10.1177/00222429251319786

By:

Duffek, Barbara;
Eisingerich, Andreas B.;
Merlo, Omar;
Lee, Guan

Publication type:

Article

Revenue Generation Through Influencer Marketing.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 40, doi. 10.1177/00222429231217471

By:

Beichert, Maximilian;
Bayerl, Andreas;
Goldenberg, Jacob;
Lanz, Andreas

Publication type:

Article

Influencer Marketing Effectiveness.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 93, doi. 10.1177/00222429221102889

By:

Leung, Fine F.;
Gu, Flora F.;
Li, Yiwei;
Zhang, Jonathan Z.;
Palmatier, Robert W.

Publication type:

Article

ARTIFICIAL INTELLIGENCE (AI) INFLUENCERS IN INFLUENCER MARKETING.

Published in:

2024

By:

ŁASZKIEWICZ, Anna

Publication type:

Literature Review

INFLUENCER MARKETING IN BRAND COMPETITIVENESS BUILDING (CASE OF BALTIC NATUR PARK).

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 174, p. 403, doi. 10.29119/1641-3466.2023.174.28

By:

WŁODARCZYK, Katarzyna;
GÓRSKA, Agata

Publication type:

Article

THE USE OF INFLUENCER MARKETING IN MARKETING COMMUNICATION OF PLACES.

Published in:

2023

By:

ŁASZKIEWICZ, Anna

Publication type:

Literature Review

INFLUENCER MARKETING AS A MODERN PHENOMENON CREATING A NEW FRONTIER OF VIRTUAL OPPORTUNITIES.

Published in:

Communication Today, 2018, v. 9, n. 2, p. 90

By:

KÁDEKOVÁ, Zdenka;
HOLIENČINOVÁ, Mária

Publication type:

Article

Influencer Marketing: An Integrative Model.

Published in:

South Asian Journal of Management, 2023, v. 30, n. 3, p. 33, doi. 10.62206/sajm.30.3.2023.33-54

By:

Sarathy, P. Sanjaya;
Patro, Sanjay

Publication type:

Article

عوامل مؤثر در قصد خرید کاربران در بازاریابی اینفلوئنسر رسانه های اجتماعی ناشی از ویژگیهای شخصیتی (مورد مطالعه: کاربران رسانه اجتماعی اینستاگرام در ایران).

Published in:

New Media Studies, 2024, v. 9, n. 36, p. 349, doi. 10.22054/nms.2024.71481.1503

By:

هما درودی;
هادی محمدی

Publication type:

Article