Works matching Industrial marketing

Results: 2020

Comunicaciones de mercadeo en relaciones industriales.

Published in:

Revista Criterio Libre, 2013, v. 11, n. 18, p. 305

By:

Villamarín García, José Manuel;
Ramírez Angulo, Julián

Publication type:

Article

مدل بازاریابی رویداد محور دربازارهای صنعتی.

Published in:

Public Management Researches, 2025, v. 17, n. 66, p. 267, doi. 10.22111/jmr.2024.40006.5614

By:

ابوالفضل خسروی;
محمدحسین یار احم;
محمد مهدیه نجف آب
میثم شفیعی رودپش;
زهره علیزاده یزد

Publication type:

Article

APPROACHES TO ESSENCE INTERPRETATION OF INTERNATIONAL STRATEGY OF INDUSTRIAL ENTERPRISE MARKETING.

Published in:: 2014
Publication type:: Abstract

CUSTOMER SATISFACTION MODEL INDSAT&DEMING AND IMPROVING CUSTOMER SATISFACTION INDEX IN INDUSTRIAL MARKETING (CASE STUDY: ARYA CONTROL COMPANY).

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2017, n. 2, p. 67, doi. 10.21272/mmi.2017.2-06

By:

Aminpour, Alireza;
Hosseini, Seyed Jalil;
Zeinolabedin, Amini Sabegh

Publication type:

Article

INDUSTRIAL MARKETING 4.0 - UPGRADING THE INDUSTRIAL COSTUMERS’ PATH TO THE DIGITAL ECONOMY.

Published in:

Polish Journal of Management Studies, 2020, v. 22, n. 2, p. 535, doi. 10.17512/pjms.2020.22.2.35

By:

S., Székely;
Z., Csata;
L. I., Cioca;
A., Benedek

Publication type:

Article

SUSTAINABILITY IN RELATIONSHIP MARKETING: AN EXPLORATORY MODEL FOR THE INDUSTRIAL FIELD.

Published in:

Environmental Engineering & Management Journal (EEMJ), 2016, v. 15, n. 7, p. 1635, doi. 10.30638/eemj.2016.176

By:

Păduraru, Teodor;
Vătămănescu, Elena-Mădălina;
Andrei, Andreia Gabriela;
Pînzaru, Florina;
Zbuchea, Alexandra;
Maha, Liviu George;
Boldureanu, Gabriela

Publication type:

Article

INDUSTRIAL MARKETING: NEW HORIZONS FOR INDUSTRIAL MARKETING RESEARCH.

Published in:

Journal of Marketing, 1958, v. 23, n. 1, p. 68, doi. 10.1177/002224295802300115

By:

Christian, Richard C.

Publication type:

Article

Advancing Industrial Marketing Theory: The Need for Improved Research.

Published in:

Journal of Business Market Management (Freie Universitaet Berlin), 2014, v. 7, n. 1, p. 284

By:

LaPlaca, Peter

Publication type:

Article

A COMMENT ON "MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS".

Published in:

Management Science, 1980, v. 26, n. 1, p. 97, doi. 10.1287/mnsc.26.1.97

By:

Farris, Paul W.;
Buzzell, Robert D.

Publication type:

Article

Competitive marketing behavior in industrial markets.

Published in:

Journal of Marketing, 1994, v. 58, n. 2, p. 45, doi. 10.1177/002224299405800204

By:

Ramaswamy, Venkatram;
Gatignon, Hubert;
Reibstein, David J.

Publication type:

Article

The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification.

Published in:

Journal of Marketing, 1984, v. 48, n. 2, p. 68, doi. 10.1177/002224298404800206

By:

Fern, Edward F.;
Brown, James R.

Publication type:

Article

Proposals for Improving Academic Industrial Marketing Activities.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 100, doi. 10.1177/002224298004400416

By:

Gross, Irwin

Publication type:

Article

Industrial Marketing--The Sleeping Giant.

Published in:

1980

By:

Webster, Fred;
Wind, Jerry

Publication type:

Editorial

ASSESSING RESPONSE TO INDUSTRIAL MARKETING STRATEGY.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 20, doi. 10.2307/1249882

By:

Choffray, Jean-marie;
Lilien, Gary L.

Publication type:

Article

MANAGEMENT SCIENCE IN INDUSTRIAL MARKETING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 21, doi. 10.2307/1250324

By:

Webster, Frederick E.;
Jr.

Publication type:

Article

9. INDUSTRIAL MARKETING.

Published in:

1975

By:

Penn Jr., William S.;
Lowry, John R.;
LaPlaca, Peter J.;
Maruna, Tom

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1969

By:

Penn, Jr., William S.;
Fox, Harold W.;
Spencer, Ulric M.

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1967

By:

Lawler, John V.;
Peters, William S.

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1966

By:

Penn, Jr., William S.;
King, Robert L.;
Peters, William S.

Publication type:

Abstract

13. Industrial Marketing.

Published in:

1965

By:

Penn Jr., William S.;
Ibielski, Dieter;
Babione, F.A.;
Fox, Harold W.

Publication type:

Abstract

A "Systems Approach" to Industrial Marketing Communications.

Published in:

Journal of Marketing, 1964, v. 28, n. 4, p. 64, doi. 10.1177/002224296402800412

By:

Christian, Richard C.

Publication type:

Article

13. Industrial Marketing.

Published in:

1964

By:

Babione, Francis A.;
Spencer, Ulric M.

Publication type:

Abstract

Effective Techniques In Industrial Marketing Research.

Published in:

Journal of Marketing, 1964, v. 28, n. 2, p. 57, doi. 10.2307/1248892

By:

De Koning, Co

Publication type:

Article

13. Industrial Marketing.

Published in:

1964

By:

Penn, William S.;
Spencer, Ulric M.;
Fox, Harold W.

Publication type:

Abstract

Decision Making in Industrial Marketing.

Published in:

Journal of Marketing, 1960, v. 24, n. 3, p. 21, doi. 10.2307/1248702

By:

Hirsch, Werner Z.

Publication type:

Article

13. INDUSTRIAL MARKETING.

Published in:

1959

By:

Mertes, John E.;
Hollander, Stanley C.

Publication type:

Abstract

3. INDUSTRIAL MARKETING.

Published in:

1950

By:

CLEWETT, RICHARD M.

Publication type:

Abstract

3. INDUSTRIAL MARKETING.

Published in:

1946

By:

BREYER, RALPH F.

Publication type:

Abstract

CASE STUDY IN INDUSTRIAL MARKETING.

Published in:

1941

By:

Evans, M. J.

Publication type:

Conference Paper/Materials

Pull-Through Marketing for Industrial Marketers.

Published in:

Management Review, 1973, v. 62, n. 4, p. 9

By:

Fuss Jr., Norman H.

Publication type:

Article

Marketing Planning for Industrial Products.

Published in:: Management Review, 1968, v. 57, n. 11, p. 23
Publication type:: Article

Representations of industrial heritage in tourism marketing materials: Analysing androcentric discourse in textual and visual content.

Published in:

Dos Algarves: A Multidisciplinary e-Journal, 2020, v. 36, p. 41, doi. 10.18089/DAMeJ.2020.36.3

By:

Funk, Minéa;
Pashkevich, Albina

Publication type:

Article

Industrial Marketing Research in Britain.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 15, doi. 10.2307/3149993

By:

Wilson, Aubrey

Publication type:

Article

Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach.

Published in:

Marketing Theory, 2014, v. 14, n. 4, p. 395, doi. 10.1177/1470593114538994

By:

Nicholson, John D.;
Brennan, Ross;
Midgley, Gerald

Publication type:

Article

Industrial marketing (Book).

Published in:

1934

By:

Treanor, Glen R.

Publication type:

Book Review

INDUSTRIAL MARKETING RESEARCH (Book Review).

Published in:

1981

By:

Mulvihill, Donald F.

Publication type:

Book Review

Corporate Internationalization Strategy Through Licensing Arrangements in Industrial Marketing.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 125, doi. 10.1177/009207037700500134

By:

Tesar, George

Publication type:

Article

INDUSTRIAL MARKETING (BOOK REVIEW).

Published in:

1977

By:

Dempsey, William A.;
Pletcher, Barbara A.

Publication type:

Book Review

INDUSTRIAL MARKETING (Book Review).

Published in:

1977

By:

Dempsey, William A.;
Pletcher, Barbara A.

Publication type:

Book Review

The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities.

Published in:

Journal of Marketing Management, 1998, v. 14, n. 7, p. 691, doi. 10.1362/026725798784867635

By:

Berthon, Pierre;
Lane, Nikala;
Pitt, Leyland;
Watson, Richard T.

Publication type:

Article

تحليل نقش تعديلگری تجانس سبک زمانی بر رابطۀ بين مشارکت مشتری و زمان ايده به محصول در بازاريابی صنعتی.

Published in:

New Marketing Research Journal, 2021, v. 11, n. 2, p. 169, doi. 10.22108/NMRJ.2021.126157.2311

By:

مهدی اعتباری;
محمود نادریبنی;
سید مهدی الحسینی;
حجتالله صادقی

Publication type:

Article

Industrial Marketing (Book).

Published in:

1993

By:

More, Roger A.

Publication type:

Book Review

The Future of Business and Industrial Marketing and Needed Research.

Published in:

Journal of Business Market Management (Freie Universitaet Berlin), 2014, v. 7, n. 1, p. 296

By:

Johnston, Wesley J.

Publication type:

Article

COMPARING PACKAGED GOOD AND INDUSTRIAL PRODUCT ANALOGUES FOR HOSPITAL MARKETING STRATEGIES.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 44

By:

Mindak, William A.

Publication type:

Article

The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role.

Published in:

Journal of Marketing, 1984, v. 48, n. 4, p. 53, doi. 10.1177/002224298404800406

By:

Hutt, Michael D.;
Speh, Thomas W.

Publication type:

Article

An International Comparison of the Determinants of Industrial Marketing Expenditures.

Published in:

Journal of Marketing, 1984, v. 48, n. 1, p. 46, doi. 10.1177/002224298404800104

By:

Lilien, Gary L.;
Weinstein, David

Publication type:

Article

9. Industrial Marketing.

Published in:

1971

By:

Penn Jr., William S.

Publication type:

Abstract

INDUSTRIAL MARKETING: AN ANALYTICAL APPROACH TO PLANNING AND EXECUTION (Book Review).

Published in:

1970

By:

Adams, Kendall A.;
Gordon, Guy G.

Publication type:

Book Review

9. Industrial Marketing.

Published in:

1970

By:

Penn Jr., William S.

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1970

By:

Penn Jr., William S.;
Kahler, Ruel

Publication type:

Abstract