Curiosity as an Effective In-stream Advertising Appeal: Visual and Textual Study of Levi's Circles Ad.
- Published in:
- KnE Social Sciences, 2019, p. 426, doi. 10.18502/kss.v3i10.3927
- By:
- Publication type:
- Article
Works matching In-stream advertising
Results: 47
1
2
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques.
- Published in:
- Brain Sciences (2076-3425), 2023, v. 13, n. 10, p. 1481, doi. 10.3390/brainsci13101481
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- Publication type:
- Article
3
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study.
- Published in:
- Journal of Advertising, 2024, v. 53, n. 3, p. 342, doi. 10.1080/00913367.2023.2222782
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- Publication type:
- Article
4
What Makes People Watch Online In-Stream Video Advertisements?
- Published in:
- Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 1, doi. 10.1080/15252019.2018.1437853
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- Publication type:
- Article
5
Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements.
- Published in:
- Journal of Advertising, 2015, v. 44, n. 3, p. 208, doi. 10.1080/00913367.2014.956376
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- Publication type:
- Article
6
REGIONAL FLOOD FREQUENCY ANALYSIS IN THE DOCE RIVER BASIN AND COASTAL REGIONS IN ESPÍRITO SANTO STATE, BRAZIL - EVALUATION OF THE PERFORMANCE OF L-MOMENTS APPROACH.
- Published in:
- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 3, p. 1, doi. 10.24857/rgsa.v18n3-046
- By:
- Publication type:
- Article
7
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 141, doi. 10.1177/00222429231190021
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- Publication type:
- Article
8
Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses.
- Published in:
- Journal of Promotion Management, 2022, v. 28, n. 5, p. 515, doi. 10.1080/10496491.2021.2009086
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- Publication type:
- Article
9
Skippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy.
- Published in:
- Journal of Interactive Advertising, 2021, v. 21, n. 1, p. 49, doi. 10.1080/15252019.2020.1852634
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- Publication type:
- Article
10
SEARCHING FOR OUR "OWN THEORY IN ADVERTISING" AN UPDATE OF RESEARCH NETWORKS.
- Published in:
- Journalism & Mass Communication Quarterly, 2008, v. 85, n. 4, p. 785, doi. 10.1177/107769900808500405
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- Publication type:
- Article
11
Using Piwik Instead of Google Analytics at the Cornell University Library.
- Published in:
- Serials Librarian, 2016, v. 71, n. 3/4, p. 173, doi. 10.1080/0361526X.2016.1245645
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- Publication type:
- Article
12
БАВНИОТ ФИЛМ И ЕСТЕТИКАТА НА ДОСАДАТА: ДОСАДАТА КАКО ЛАЈТМОТИВ ВО ФИЛМОТ БЕШЕ ЕДНАШ ВО АНАДОЛИЈА.
- Published in:
- Context / Kontekst, 2022, n. 25, p. 69
- By:
- Publication type:
- Article
13
Managing advertising and subscription fees to maximize lifetime value.
- Published in:
- International Journal of Advertising, 2025, v. 44, n. 4, p. 674, doi. 10.1080/02650487.2024.2403310
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- Publication type:
- Article
14
Moving to a Multichannel and Multiplatform Company in the Emerging and Digital Media Ecosystem: The Case of Mediaset Group.
- Published in:
- JMM: The International Journal on Media Management, 2010, v. 12, n. 2, p. 59, doi. 10.1080/14241277.2010.510459
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- Publication type:
- Article
15
Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 3, p. 341, doi. 10.1086/519145
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- Publication type:
- Article
16
Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 4, p. 53, doi. 10.1080/00913367.1998.10673569
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- Publication type:
- Article
17
Value Expressive Versus Utilitarian Appeals: A Reply to Shavitt.
- Published in:
- Journal of Advertising, 1992, v. 21, n. 2, p. 53, doi. 10.1080/00913367.1992.10673368
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- Publication type:
- Article
18
A ROBUST OPTIMIZATION TO DYNAMIC SUPPLIER DECISIONS AND SUPPLY ALLOCATION PROBLEMS IN THE MULTI-RETAIL INDUSTRY.
- Published in:
- Eastern-European Journal of Enterprise Technologies, 2024, v. 129, n. 3, p. 67, doi. 10.15587/1729-4061.2024.305111
- By:
- Publication type:
- Article
19
How Can You Activate 'Incongruence' in 'Customized Communications' Through African-American Stereotypes? Measuring 'Customized Communication Incongruity' in Advertising.
- Published in:
- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 83
- By:
- Publication type:
- Article
20
The Effect of Job Advertising Policies on Interregional Labor Migration.
- Published in:
- Geographical Analysis, 1986, v. 18, n. 1, p. 1, doi. 10.1111/j.1538-4632.1986.tb00079.x
- By:
- Publication type:
- Article
21
Media Convergence Model for Emerging Economies.
- Published in:
- Journal of Management Research (09725814), 2012, v. 12, n. 2, p. 59
- By:
- Publication type:
- Article
22
What can stop the 'pester power'? A longitudinal study on the impact of children's audiovisual media consumption on media‐motivated food purchase requests.
- Published in:
- Pediatric Obesity, 2023, v. 18, n. 6, p. 1, doi. 10.1111/ijpo.13018
- By:
- Publication type:
- Article
23
Information Technology Drives Innovation in Service - Customers' Perspective.
- Published in:
- Amity Management Review, 2011, v. 2, n. 1, p. 34
- By:
- Publication type:
- Article
24
Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis.
- Published in:
- Sustainability (2071-1050), 2021, v. 13, n. 3, p. 1589, doi. 10.3390/su13031589
- By:
- Publication type:
- Article
25
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
26
Exploring the Differential Nature of the Appeal of Visual Advertising to Consumers.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 747
- By:
- Publication type:
- Article
27
Perceived Price Fairness: A New Look at an Old Construct.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 75
- By:
- Publication type:
- Article
28
Adding mobile to the marketing mix.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
29
Enhancing Cab Aesthetics with Multimedia Displays.
- Published in:
- Elevator World, 2014, v. 62, n. 8, p. 104
- By:
- Publication type:
- Article
30
PRIKRIVENI MARKETING.
- Published in:
- Singidunum Journal of Applied Sciences, 2014, p. 1020, doi. 10.15308/SInteZa-2014-1020-1022
- By:
- Publication type:
- Article
31
ADVERTISING AND VALUE MAXIMIZATION: AN INTEGRATIVE APPROACH.
- Published in:
- Decision Sciences, 1978, v. 9, n. 2, p. 196, doi. 10.1111/j.1540-5915.1978.tb01379.x
- By:
- Publication type:
- Article
32
THE MODERATING EFFECT OF PERSONALITY TRAITS ON ATTITUDES TOWARD ADVERTISEMENTS: A CONTINGENCY FRAMEWORK.
- Published in:
- Management & Marketing, 2010, v. 5, n. 3, p. 3
- By:
- Publication type:
- Article
33
Social media advertising: The role of personal and societal norms in page like ads on Facebook.
- Published in:
- Journal of Marketing Communications, 2022, v. 28, n. 3, p. 329, doi. 10.1080/13527266.2019.1658466
- By:
- Publication type:
- Article
34
Online behavioral advertising: An integrative review.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review
35
Native advertising in mobile applications: Thinking styles and congruency as moderators.
- Published in:
- Journal of Marketing Communications, 2020, v. 26, n. 6, p. 575, doi. 10.1080/13527266.2018.1547918
- By:
- Publication type:
- Article
36
Beauty Standard Discourse on Skin Game Advertisemen.
- Published in:
- International Journal of Linguistics, Literature & Translation, 2022, v. 5, n. 12, p. 102, doi. 10.32996/ijllt.2022.5.12.13
- By:
- Publication type:
- Article
37
The Value of News: Aligning Economic and Social Value From an Institutional Perspective.
- Published in:
- Media & Communication, 2024, v. 12, p. 1, doi. 10.17645/mac.7462
- By:
- Publication type:
- Article
38
Eficiența abordării diversității și a comparației în publicitate.
- Published in:
- Romanian Journal of Marketing, 2010, v. 5, n. 1, p. 152
- By:
- Publication type:
- Article
39
Antecedents and Effects of App-User Satisfaction: Empirical Evidence from Greece.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 4, p. 39
- By:
- Publication type:
- Article
40
Weed control: Factors affecting youth smoking in Australia.
- Published in:
- Youth Studies Australia, 1994, v. 13, n. 3, p. 21
- By:
- Publication type:
- Article
41
Targeted Advertising and Consumer Protection Law in the European Union.
- Published in:
- Vanderbilt Journal of Transnational Law, 2023, v. 56, n. 3, p. 799
- By:
- Publication type:
- Article
42
The 2025 JAR Research Priorities List: Aligning Research with Key Challenges in Advertising.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 1, p. 1, doi. 10.1080/00218499.2025.2458027
- By:
- Publication type:
- Article
43
L'autodérision dans la publicité: rôles positifs de l'humilité de la marque et de l'humour perçu.
- Published in:
- Décisions Marketing, 2022, n. 105, p. 11, doi. 10.3917/dm.105.0011
- By:
- Publication type:
- Article
44
Differences in Advertising Strategies of Service Marketers: A Content Analysis.
- Published in:
- Services Marketing Quarterly, 2016, v. 37, n. 2, p. 109, doi. 10.1080/15332969.2016.1154733
- By:
- Publication type:
- Article
45
微信朋友圈中信息流视频广告高完播率研究.
- Published in:
- China Media Report Overseas, 2022, v. 18, n. 3, p. 42
- By:
- Publication type:
- Article
46
THE NEWSROOM OF THE FUTURE.
- Published in:
- Journalism Practice, 2012, v. 6, n. 5/6, p. 776, doi. 10.1080/17512786.2012.667281
- By:
- Publication type:
- Article
47
Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques.
- Published in:
- Semiotica, 2014, v. 2014, n. 200, p. 335, doi. 10.1515/sem-2014-0012
- By:
- Publication type:
- Article