Editorial Note.
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 1
- By:
- Publication type:
- Article
Works matching IS 28202031 AND DT 2025 AND VI 4 AND IP 1
Results: 8
1
2
The Mediating Role of Perceived Authenticity on Relationship Between Social Media Influencers and Domestic Tourist Travel Decision: A Study Focusing on Multiple Tourist Places in Sri Lanka as Travel Destinations.
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 114, doi. 10.31357/ajmm.v4i1.7720
- By:
- Publication type:
- Article
3
Impact of Celebrity Endorsement on Purchase Intention: Does Gender Matter? (With Special Reference to Hair Care Industry in Sri Lanka).
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 95, doi. 10.31357/ajmm.v4i1.7673
- By:
- Publication type:
- Article
4
The Impact of Experiential Marketing on Revisit Intention with Special Reference to Franchised Fast-Food Restaurants in Western Province, Sri Lanka: Examining the Mediating Effect of Experiential Emotional Value.
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 75, doi. 10.31357/ajmm.v4i1.7685.g5627
- By:
- Publication type:
- Article
5
Examining the Role of CSR and Technological Readiness in the Intelligent Transformation of SMEs in Northern Province, Sri Lanka.
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 50, doi. 10.31357/ajmm.v4i1.7711
- By:
- Publication type:
- Article
6
Omnichannel Integration and Positive Word-of-Mouth: A Study of Colombo Supermarket Consumers.
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 32, doi. 10.31357/ajmm.v4i1.7748.g5625
- By:
- Publication type:
- Article
7
The Influence of Gratifications Related to User-Generated Content on the Purchase Intention of Clothing of Young Consumers in Sri Lanka.
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 1, doi. 10.31357/ajmm.v4i1.7751
- By:
- Publication type:
- Article
8
How Does Immersion Affect the Travel Intention of Gen Z Tourists? The Mediating Role of Happiness.
- Published in:
- Asian Journal of Marketing Management (AJMM), 2025, v. 4, n. 1, p. 18, doi. 10.31357/ajmm.v4i1.7734
- By:
- Publication type:
- Article