Works matching IS 27090876 AND DT 2022 AND VI 4 AND IP 1
Results: 30
Generation Y and Z Filipino Consumers' Purchasing Behavior on Electronic Products in Shopee and Lazada.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 294, doi. 10.32996/jbms.2022.4.1.30
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Contemporary Dynamics of Angel Investment: A Comparative Analysis Between Traditional and IMC Proficient MSMEs of Metro Manila.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 273, doi. 10.32996/jbms.2022.4.1.29
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The Impact of Viral Marketing Collateral on Brand Image: "#KwentongJollibee" Advertisement.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 264, doi. 10.32996/jbms.2022.4.1.28
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Credible or Reliable Information: What affects Shopper's Trust and Buying Behavior?
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 257, doi. 10.32996/jbms.2022.4.1.27
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Investigating Human Resource Practices and its Impact on Employee Performance in Selected Banks in the Philippines.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 233, doi. 10.32996/jbms.2022.4.1.26
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The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 222, doi. 10.32996/jbms.2022.4.1.25
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Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 213, doi. 10.32996/jbms.2022.4.1.24
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Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 203, doi. 10.32996/jbms.2022.4.1.23
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Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 189, doi. 10.32996/jbms.2022.4.1.22
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Product Placement in Filipino Films: An approach to Consumer Purchasing Intention.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 179, doi. 10.32996/jbms.2022.4.1.21
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A Study on Utilizing Social Media Advertising through "Instagram Aesthetics" to Drive Purchase Intention.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 167, doi. 10.32996/jbms.2022.4.1.20
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Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 157, doi. 10.32996/jbms.2022.4.1.19
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Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X's Behavioral Intention to Use GCash Services.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 149, doi. 10.32996/jbms.2022.4.1.18
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Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 140, doi. 10.32996/jbms.2022.4.1.17
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Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 131, doi. 10.32996/jbms.2022.4.1.16
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Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 124, doi. 10.32996/jbms.2022.4.1.15
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The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 115, doi. 10.32996/jbms.2022.4.1.14
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Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 107, doi. 10.32996/jbms.2022.4.1.13
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The Role of Administrative Leadership in Supporting Culture of Quality and Excellence Based on Kaqa Excellence Model: An Implementation Study.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 91, doi. 10.32996/jbms.2022.4.1.12
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Analyzing Consumer Behavior Towards Luxury Jewelry Brands.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 76, doi. 10.32996/jbms.2022.4.1.11
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Analysis on the Finance in Sheqi County Rural Commercial Banks.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 69, doi. 10.32996/jbms.2022.4.1.10
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Factors Influencing Consumers' Preference for Purchasing of Ready to Eat Food Products: A Study in Shahr -- e-Now of Kabul City.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 64, doi. 10.32996/jbms.2022.4.1.9
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Black Swan Event on JCI Value and Sectoral Index for February-April 2020: Effects of Covid-19 in Indonesian Stock Exchange.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 57, doi. 10.32996/jbms.2022.4.1.8
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COVID-19 Vaccine: Enhancement of Stock Buying in Indonesia.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 49, doi. 10.32996/jbms.2022.4.1.7
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The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 42, doi. 10.32996/jbms.2022.4.1.6
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Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 34, doi. 10.32996/jbms.2022.4.1.5
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Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 23, doi. 10.32996/jbms.2022.4.1.4
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The use ISO 31000:2018 in Indonesian Fintech Lending Companies: What Can We Learn?
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 16, doi. 10.32996/jbms.2022.4.1.3
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An analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 8, doi. 10.32996/jbms.2022.4.1.2
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The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials.
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- Journal of Business & Management Studies (2709-0876), 2022, v. 4, n. 1, p. 1, doi. 10.32996/jbms.2022.4.1.1
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