Works matching IS 27083209 AND DT 2024 AND VI 20 AND IP 2
Results: 10
Examining the impact of the 3Cs: Content, collaboration and customisation of social media marketing on luxury fashion brand perception.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 135, doi. 10.5281/zenodo.14233670
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- Article
Can Spaza shops survive in township competition with large Nationals? What does the future hold.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 142, doi. 10.5281/zenodo.14214822
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- Article
Beyond convenience: Understanding the multifaceted appeal of online grocery shopping applications.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 105, doi. 10.5281/zenodo.14249119
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- Article
Exploring the dynamics of influencer marketing in shaping generation-y consumers' brand perceptions and purchase intentions.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 87, doi. 10.5281/zenodo.14244572
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- Article
Perceived convenience as a driver of South African Generation Y consumers' online repurchase intentions.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 66, doi. 10.5281/zenodo.14224272
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- Article
Conscious cleaning products: The influence of green marketing on consumer buying behaviour.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 52, doi. 10.5281/zenodo.14185349
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- Article
Exploring the factors behind entrepreneurial success: A thematic analysis.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 33, doi. 10.5281/zenodo.14030193
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- Article
Are the functionality of website and logistics systems driving e-customer satisfaction in South Africa.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 18, doi. 10.5281/zenodo.14227613
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- Article
Exploring customer retention strategies implemented by managers in the fast-food industry: A post-pandemic perspective.
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- Retail & Marketing Review, 2024, v. 20, n. 2, p. 1, doi. 10.5281/zenodo.14227403
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- Article
FOREWORD.
- Published in:
- Retail & Marketing Review, 2024, v. 20, n. 2, p. 1
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- Publication type:
- Article