Found: 4
Select item for more details and to access through your institution.
Watch Now, Buy Now? Impact of Interpersonal Interaction Factors on Swift Guanxi and Purchase Intention in Live Streaming Commerce.
- Published in:
- Journal of Marketing Advances & Practices, 2023, v. 5, n. 2, p. 59
- By:
- Publication type:
- Article
Uncover the Trends of Digital Consumer Culture: New Frontiers and Future Directions.
- Published in:
- Journal of Marketing Advances & Practices, 2023, v. 5, n. 2, p. 1
- By:
- Publication type:
- Article
Exploring Millennial Shoppers’ Impulse Buying Tendency in Live Streaming Shopping.
- Published in:
- Journal of Marketing Advances & Practices, 2023, v. 5, n. 2, p. 13
- By:
- Publication type:
- Article
Cruising the Psychology of Peer-to-Peer(P2P) Carsharing Apps Referrals in China: Customer Satisfaction as the Link, Brand Experience Sharing as the Moderator.
- Published in:
- Journal of Marketing Advances & Practices, 2023, v. 5, n. 2, p. 32
- By:
- Publication type:
- Article