THE IMPACT OF PRICE PROMOTION ON CONSUMER-BASED BRAND EQUITY.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.257819
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- Publication type:
- Article
Works matching IS 25267884 AND DT 2024 AND VI 8 AND IP 1
Results: 22
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THE REASONS AND BARRIERS FOR CONSUMING MEAT ALTERNATIVE PROTEINS: A SYSTEMATIC REVIEW OF THE LITERATURE.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.261588
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- Publication type:
- Article
3
INTERACTION BETWEEN RELIGION AND FASHION FROM THE PERSPECTIVE OF MACROMARKETING: A SYSTEMATIC REVIEW.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.260667
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- Publication type:
- Article
4
THE PLUS SIDE OF SIZE: RELATIONSHIP BETWEEN BRAND EXPERIENCE AND CONSUMERS TRUST AND LOYALTY ON A BRAZILIAN BRAND.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.261553
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- Publication type:
- Article
5
‘LIKE AN OLDER FAMILY MEMBER’: YOUNG AFRICANS’ PERCEPTIONS OF COCA-COLA’S SUGAR-SWEETENED BEVERAGE BRAND IN SOUTH AFRICA AND NIGERIA.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.256604
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- Publication type:
- Article
6
ATMOSPHERICS: EFFECT OF WEBSITE COLORS ON THE EVALUATION OF UTILITARIAN AND INFORMATIONAL FEATURES OF ELECTRONIC PRODUCTS.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.258858
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- Publication type:
- Article
7
NET PROMOTER SCORE: BIBLIOMETRIC REVIEW OF THEORY AND PRACTICE.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.259042
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- Publication type:
- Article
8
REASONS THAT CONTRIBUTE TO THE ATTENDANCE OR ABSENCE OF FANS (AS CONSUMERS) AT SOCCER STADIUMS.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.254480
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- Publication type:
- Article
9
PANDEMIC, FEAR AND CONSUMPTION: VULNERABILITY AT THE BASE OF THE PYRAMID.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.256663
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- Publication type:
- Article
10
INFORMATION SEARCH AND DECISION-MAKING IN CREDIT ACQUISITION.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.260695
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- Publication type:
- Article
11
ECONOMIC BEHAVIOR OF STUDENTS IN ECOMMERCE IN THE LIGHT OF SEMIOTICS DURING THE COVID-19.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.260292
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- Publication type:
- Article
12
CONSUMER BEHAVIOR TOWARDS THE ADOPTION OF DIGITAL BANKING CHANNELS.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.260295
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- Publication type:
- Article
13
DOES CONSUMING SUSTAINABLE MEAN HAVING STATUS? A STUDY IN THE CLOTHING SEGMENT.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.257243
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- Publication type:
- Article
14
FOOD CONSUMPTION EXPERIENCES: A FRAMEWORK FOR UNDERSTANDING GEN-Z’S BEHAVIOURAL INTENTIONS ON INDONESIAN LOCAL CUISINE.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.257506
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- Publication type:
- Article
15
CONSUMING KIDS: TESTING A DICHOTOMOUS SCALE FOR MEASURING CHILDREN’S MATERIAL VALUES.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.261690
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- Publication type:
- Article
16
FOOD SAFETY IN CONSUMER RELATIONS: THE INFLUENCE OF PERSONAL VALUES.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.260131
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- Publication type:
- Article
17
THE MOTIVATION CONFLICT AND INDECISION BEHAVIOR.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.254989
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- Publication type:
- Article
18
DETERMINANTS OF PERCEIVED INFLATION IN ALGERIA: AN EMPIRICAL STUDY.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.257991
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- Publication type:
- Article
19
Profiling Consumers’ Online Shopping and Following Social Media Influencers Behaviors.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.261052
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- Publication type:
- Article
20
BEHAVIOR WINE CONSUMER PROFILE IN WINE REGIONS OF BRAZIL.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.257580
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- Publication type:
- Article
21
MILLENNIAL GENERATION AND SUSTAINABLE CONSUMPTION: AN APPLICATION OF THE THEORY PLANNED BEHAVIOR.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.254469
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- Publication type:
- Article
22
HELPFUL CLICKS: CONSUMERS’ PERCEIVED DIAGNOSTICITY OF ONLINE BOOK REVIEWS.
- Published in:
- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.258115
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- Publication type:
- Article