Works matching IS 25214306 AND DT 2017 AND VI 34 AND IP 4
Results: 8
追隨廠商如何回應領導廠商之競爭性行動？ 多重市場接觸的調節效果.
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 659, doi. 10.6504/JMBR.201712_34(4).0008
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- Article
連鎖便利商店之社群媒體分析：探討媒介特質與行銷訴求對於顧客參與行為之影響
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 633, doi. 10.6504/JMBR.201712_34(4).0007
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如何讓線上顧客更忠誠？顧客感恩的中介效果.
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 607, doi. 10.6504/JMBR.201712_34(4).0006
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- Article
回歸美好年代：經濟不安全感對懷舊訴求廣告效果的 促進作用.
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 577, doi. 10.6504/JMBR.201712_34(4).0005
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- Article
Rethinking Self-Control: How It Interacts with Goal Temporal Distance, Individual Time Orientation and Regulatory Focus.
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 557, doi. 10.6504/JMBR.201712_34(4).0004
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社群參與之活化.
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 529, doi. 10.6504/JMBR.201712_34(4).0003
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以自發性導引法再探虛擬世界中的沉浸體驗.
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 497, doi. 10.6504/JMBR.201712_34(4).0002
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- Article
消費者純正性需要概念建構與量表建置之研究.
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- Journal of Management & Business Research (2521-4306), 2017, v. 34, n. 4, p. 467, doi. 10.6504/JMBR.201712_34(4).0001
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- Article