Consumer responses to advertising: The interplay between ad content and ad spending.
- Published in:
- Contemporary Voices, 2020, v. 6, n. 1, p. 59
- By:
- Publication type:
- Article
Works matching IS 25163159 AND DT 2020 AND VI 6 AND IP 1
Results: 5
1
2
Effects of occasion-based targeting: Evidence from Valentine's Day.
- Published in:
- Contemporary Voices, 2020, v. 6, n. 1, p. 48
- By:
- Publication type:
- Article
3
Revisiting Segmentation for the Performing Arts: Strategic Implications.
- Published in:
- Contemporary Voices, 2020, v. 6, n. 1, p. 36
- By:
- Publication type:
- Article
4
Connected health: co-design of a new service with consumers.
- Published in:
- Contemporary Voices, 2020, v. 6, n. 1, p. 22
- By:
- Publication type:
- Article
5
The impact of crises on marketing: an exploratory study of an emerging market.
- Published in:
- Contemporary Voices, 2020, v. 6, n. 1, p. 13
- By:
- Publication type:
- Article