Market segmentation based on consumers' multi-channel behaviours on e-retail purchases.Published in:Turkish Journal of Marketing, 2023, v. 8, n. 4, p. 119, doi. 10.30685/tujom.v8i4.189By:Kara, Adnan;Arslan, HaticePublication type:Article
Investigating the effect of relationships among studies in the context of research methodology on predicting the results of hypotheses.Published in:Turkish Journal of Marketing, 2023, v. 8, n. 4, p. 106, doi. 10.30685/tujom.v8i4.188By:Çelik, Zübeyir;Aydın, İbrahim;Dülek, Bulut;Saydan, RehaPublication type:Article