The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness.
- Published in:
- Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 32, doi. 10.7290/jasm17w5ou
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- Publication type:
- Article
Works matching IS 23270179 AND DT 2025 AND VI 17 AND IP 1
Results: 6
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Matching Colors in Jersey Sponsorship: The Effect of Team-colored Sponsor Logo on Jersey Aesthetics and Purchase Intention.
- Published in:
- Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 44, doi. 10.7290/jasm1770m2
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- Publication type:
- Article
3
The Benefits of Service with the Applied Sport Management Association: Make a Contribution!
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- Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 4, doi. 10.7290/jasm171lft
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- Article
4
Antecedents of Brand Authenticity in Cause-Related Sport Marketing Campaign.
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- Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 20, doi. 10.7290/jasm17jpcr
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- Publication type:
- Article
5
Advancing the Mission: Highlights from the 2025 ASMA Conference.
- Published in:
- Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 1, doi. 10.7290/jasm17xf5c
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- Publication type:
- Article
6
“The only ones I could rely on”: An Exploration of the International Athlete Experience at NCAA Division I Institutions.
- Published in:
- Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 8, doi. 10.7290/jasm1789l7
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- Publication type:
- Article