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Works matching IS 23263296 AND DT 2020 AND VI 28 AND IP 2

Results: 3

1

The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource.

Published in:

Journal for Advancement of Marketing Education, 2020, v. 28, n. 2, p. 14

By:

Fernández, Beatriz Feijoo;
Martínez, Adela López

Publication type:

Article

2

The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce.

Published in:

Journal for Advancement of Marketing Education, 2020, v. 28, n. 2, p. 3

By:

Allison, Lee;
Blair, James;
Jin Ho Jung;
Boutin Jr., Philip J.

Publication type:

Article

3

Reflections on the 2020 MMA Marketing Innovator Award.

Published in:

Journal for Advancement of Marketing Education, 2020, v. 28, n. 2, p. 1

By:

Houston, Mark B.

Publication type:

Article