THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOUR AND PERSONALISATION IN DIGITAL MARKETING.
- Published in:
- International Journal on Customer Relations, 2024, v. 12, n. 2, p. 23
- By:
- Publication type:
- Article
Works matching IS 23207515 AND DT 2024 AND VI 12 AND IP 2
Results: 4
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2
THE ROLE OF AI AND MACHINE LEARNING IN PERSONALISED DIGITAL MARKETING: TRANSFORMING CUSTOMER ENGAGEMENT AND ROI.
- Published in:
- International Journal on Customer Relations, 2024, v. 12, n. 2, p. 34
- By:
- Publication type:
- Article
3
EVALUATING THE IMPACT OF CHATBOT RESPONSIVENESS ON CONSUMER EXPERIENCE IN THE INDIAN AUTOMOBILE INDUSTRY.
- Published in:
- International Journal on Customer Relations, 2024, v. 12, n. 2, p. 6
- By:
- Publication type:
- Article
4
PERSONALISATION IN BANKING: THE KEY TO CUSTOMER RETENTION.
- Published in:
- International Journal on Customer Relations, 2024, v. 12, n. 2, p. 1
- By:
- Publication type:
- Article