Works matching IS 23197145 AND DT 2024 AND VI 13 AND IP 3
Results: 9
What, Why and How 'Shared Goals' Are Important in Academic Research? What Is There for Marketing Scholars?
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 283, doi. 10.1177/23197145241247591
- By:
- Publication type:
- Article
Artificial Intelligence, Digital Trends and Globalization: Future Research Trends.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 286, doi. 10.1177/23197145231222774
- By:
- Publication type:
- Article
Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 294, doi. 10.1177/23197145231176115
- By:
- Publication type:
- Article
Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 318, doi. 10.1177/23197145221130653
- By:
- Publication type:
- Article
Nonprofits' Marketing Challenges and Opportunities After the COVID-19 Era.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 331, doi. 10.1177/23197145221125339
- By:
- Publication type:
- Article
Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 304, doi. 10.1177/23197145221115794
- By:
- Publication type:
- Article
Does Trust Mediate in Corporate Social Responsibility (CSR) and Brand Equity Nexus? Empirical Evidence from the Banking Sector.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 340, doi. 10.1177/23197145221110285
- By:
- Publication type:
- Article
Adoption and Challenges Underlying OTT Platform in India during Pandemic: A Critical Study of Socio-Economic and Technological Issues.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 356, doi. 10.1177/23197145221101676
- By:
- Publication type:
- Article
Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 364, doi. 10.1177/23197145211006961
- By:
- Publication type:
- Article