The Impact of User-Generated Content on Brand Perception in Food Delivery Services.
- Published in:
- International Journal of Marketing & Business Communication, 2024, v. 13, n. 3, p. 41
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- Publication type:
- Article
Works matching IS 2277484X AND DT 2024 AND VI 13 AND IP 3
Results: 4
1
2
Revisiting Masstige Value as a Measure of Consumer Based Brand Equity of Prestigious Mass Brands.
- Published in:
- International Journal of Marketing & Business Communication, 2024, v. 13, n. 3, p. 24
- By:
- Publication type:
- Article
3
Adoption of Mobile Shopping Apps and Consumer Purchase Intentions: UTAUT 2 Framework for Marketing Communication in the UAE Retail Market.
- Published in:
- International Journal of Marketing & Business Communication, 2024, v. 13, n. 3, p. 15
- By:
- Publication type:
- Article
4
Perceived Value and Customer Adoption of Electric Vehicles in India: The Moderating Role of Government Policies and Employment Status.
- Published in:
- International Journal of Marketing & Business Communication, 2024, v. 13, n. 3, p. 1
- By:
- Publication type:
- Article