Clustering, Targeting and Exploring Moderation in Intention-Purchase Behaviour among GIC Customers.
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- International Journal of Marketing & Business Communication, 2020, v. 9, n. 3/4, p. 33
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Works in International Journal of Marketing & Business Communication, 2020, Vol 9, Issue 3/4
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Role of Online Marketing in University Admissions: Indian Students' Perspective.
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- International Journal of Marketing & Business Communication, 2020, v. 9, n. 3/4, p. 21
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Green Consumption: A Study of Buying Behaviour towards Herbal Products.
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- International Journal of Marketing & Business Communication, 2020, v. 9, n. 3/4, p. 14
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4
A Study of Colours in a Brand's Logo and Brand Image in the Indian Sports Shoes Industry.
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- International Journal of Marketing & Business Communication, 2020, v. 9, n. 3/4, p. 1
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