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Works in International Journal of Marketing & Business Communication, 2025, Vol 14, Issue 1

Results: 4

1

Unlocking App Appeal: A Consumer-Centric Exploration of App Store Optimisation and Social Media Ad Influences on Game App Downloads.

Published in:

International Journal of Marketing & Business Communication, 2025, v. 14, n. 1, p. 53, doi. 10.21863/ijmbc/2025.14.1.004

By:

Sruthiya V. N.;
John, Aleena Elizebath

Publication type:

Article

2

The Influence of Consumer Attitude on Purchasing Behaviour Towards the Premium Fashion Apparel in Gujarat: The Moderating Effect of Sustainability -- A Quantitative Study.

Published in:

International Journal of Marketing & Business Communication, 2025, v. 14, n. 1, p. 31, doi. 10.21863/ijmbc/2025.14.1.003

By:

Thakur, Chandani;
Kanchan, Prateek

Publication type:

Article

3

Determining Interconnecting Role of Social Media Marketing Strategies: A Young Population Study.

Published in:

International Journal of Marketing & Business Communication, 2025, v. 14, n. 1, p. 15, doi. 10.21863/ijmbc/2025.14.1.002

By:

Naskar, Partha;
Digar, Biki;
Ghosh, Samadrita;
Kundu, Pitu

Publication type:

Article

4

The Impact of Packaging Type and Mood on Impulse Buying and Customer Satisfaction: A Moderated Mediation Analysis.

Published in:

International Journal of Marketing & Business Communication, 2025, v. 14, n. 1, p. 01, doi. 10.21863/ijmbc/2025.14.1.001

By:

Gebreselassie, Andinet Worku

Publication type:

Article