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Service Quality in the Healthcare Industry: A Literature Review and Research Agenda.
- Published in:
- International Journal of Marketing & Business Communication, 2022, v. 11, n. 1, p. 32
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- Publication type:
- Article
The Effect of Manufacturers’ Marketing Mixes on Brand Preferences of Bottled Mineral Water Retailers in Ethiopia: Evidence from Debre Birhan Town.
- Published in:
- International Journal of Marketing & Business Communication, 2022, v. 11, n. 1, p. 49
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- Publication type:
- Article
Effect of Retailer Brand Equity on Consumers’ Purchase Intention: Evidence from Selected Supermarkets in Addis Ababa.
- Published in:
- International Journal of Marketing & Business Communication, 2022, v. 11, n. 1, p. 16
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- Publication type:
- Article
Assessing Impact of Electronic Payment Technology on Customers’ Satisfaction Level at Shell Relays Filling Station in Mauritius.
- Published in:
- International Journal of Marketing & Business Communication, 2022, v. 11, n. 1, p. 1
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- Publication type:
- Article