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Editorial Note.
- Published in:
- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 2
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- Article
Unique and Unitary Marketing Strategies for Emerging Economies: Message from India.
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- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 7
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- Article
Redefining Mobile Marketing through Conversion Rate Optimisation: The untapped potential of user experience optimization of mobile interfaces on digital marketing.
- Published in:
- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 19
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- Publication type:
- Article
Conceptualizing Customer Experience Quality in Taxi Aggregation context.
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- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 33
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- Article
Green marketing: Driver for green economy in Nepal.
- Published in:
- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 41
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- Publication type:
- Article
A Conceptual Paper on External Environment Analysis Models.
- Published in:
- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 54
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- Article
Customer Value: Luxury Vs Non-Luxury products.
- Published in:
- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 57
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- Publication type:
- Article
Metaphors and Social Analysis: New Indian Metaphors in Social Analytics.
- Published in:
- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 62
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- Publication type:
- Article
What Lies Beneath: The Untapped Potential of Retail Marketing using Online Platform A Case Study of Goa, India.
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- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 66
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- Publication type:
- Article
M-Commerce in transforming rural India - An empirical analysis of rural consumers acceptance behaviour and technological readiness.
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- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 79
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- Publication type:
- Article
A Study on Retail Store Attributes Influence on Consumer Preference of Store Selection in Visakhapatnam City.
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- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 82
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- Publication type:
- Article
Dark Side of Business Innovations: A Legal and Philosophical Perspective.
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- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 89
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- Publication type:
- Article
A Study of the Marketing Innovation Practices in Select Higher Education Institutions in Bangalore.
- Published in:
- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 97
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- Publication type:
- Article