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Works matching IS 22287744 AND DT 2021 AND VI 10 AND IP 4

Results: 5

1

Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory Approach.

Published in:

New Marketing Research Journal, 2021, v. 10, n. 4, p. 81, doi. 10.22108/nmrj.2020.123497.2165

By:

Taheri, Hanieh Mohammadzadeh;
Hajiha, Ali;
Roosta, Ahmad;
Khorshidi, Abbas

Publication type:

Article

2

Exploring How Customer Participation is involved in Branding Cooperation in Social Media based on UGT theory and S-O-R Framework.

Published in:

New Marketing Research Journal, 2021, v. 10, n. 4, p. 55, doi. 10.22108/nmrj.2020.121323.2009

By:

Khoddami, Soheila;
Jafarinia, Saeid;
Khalili, Hamed

Publication type:

Article

3

Marketing Research in the Fourth Industrial Revolution, Using ‘Big Data’ Analytics and ‘Machine Learning’ to Provide Value to the Customer.

Published in:

New Marketing Research Journal, 2021, v. 10, n. 4, p. 37, doi. 10.22108/nmrj.2020.122740.2109

By:

Mousavi, Sayed Mohsen;
Amiri Aghdaie, Seyed Fathollah

Publication type:

Article

4

Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-expression and Self-presentation.

Published in:

New Marketing Research Journal, 2021, v. 10, n. 4, p. 17, doi. 10.22108/nmrj.2020.123811.2176

By:

Fakoor Saghih, Amir Mohammad;
Ghaviheykal, Mahdi;
Ilani, Reyhane

Publication type:

Article

5

Deriving Hierarchical Value Map of Instagram Social Media Brand.

Published in:

New Marketing Research Journal, 2021, v. 10, n. 4, p. 1, doi. 10.22108/nmrj.2020.124355.2204

By:

Azizi, Shahriar;
Fatemi, Pantea;
Hosseini, Seyed Milad

Publication type:

Article