The Influence of External Signals on Perceived Quality and Purchase Intention of High Involvement Products (Case Study: Laptop).
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 223
- By:
- Publication type:
- Article
Works matching IS 22287744 AND DT 2014 AND VI 4 AND IP 2
Results: 13
1
2
Investigating the Effect of Social Stimulants of Store Atmosphere on Buyers' Extra-Role Behavior.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 204
- By:
- Publication type:
- Article
3
Investigation of Social Shopping for Fashion in Apparel Market of Tehran.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 185
- By:
- Publication type:
- Article
4
The Effect of Advertising Expenditures on the Profitability of Iranian Textiles Industries (Nonlinear Approach).
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 166
- By:
- Publication type:
- Article
5
Studying and Identifying Customers' Purchase Decision Making Styles in Chain Stores.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 151
- By:
- Publication type:
- Article
6
The Effect of Brand Value on Corporate Revenue and Corporate Value.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 43
- By:
- Publication type:
- Article
7
The Effect of Green Marketing Mix Elements on Customer's Brand Loyalty (Case Study: Ghand e Naghsh e Jahan Co).
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 119
- By:
- Publication type:
- Article
8
The Effect of Cognitive Absorption and Websites Features on Satisfaction and User Continuous Usage of Social Networks (Case Study: Facebook).
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 100
- By:
- Publication type:
- Article
9
Design of a Model for Defining Factors Influencing Success of E-Insurance in Iran Insurance Industry: An Integrated View to Technology Acceptance by Policy Holders and Insurers' E-Readiness.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 81
- By:
- Publication type:
- Article
10
Studying the Effects of Marketing Skills and Transportation Structures over Business Performance of Small and Big Enterprises and Determining their Best Differentiating Variables.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 58
- By:
- Publication type:
- Article
11
Modelling the Effects of Desirable Image of Organization on Consumers in the Service Sector.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 134
- By:
- Publication type:
- Article
12
Modelling of Consumer-Based Brand Equity Based on the Promotional Mix Elements (Case Study: Active Food Industries of Tehran Market).
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 24
- By:
- Publication type:
- Article
13
The Effect of External Knowledge on Brand Equity.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 1
- By:
- Publication type:
- Article