Works matching IS 22287744 AND DT 2014 AND VI 3 AND IP 4

Results: 12

Studying the Effect of Software Products' Marketing Mix on Satisfaction and Behavioral Intention of Costumers, Considering the Interactional Effect of Behavioral Intention.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 319

By:

Mosleh, Abdolmajid;
Bouzanjani, Ahmad Allahyari

Publication type:

Article

Providing a Framework of Combination of Kano Model with Experiments Design to Enhance Customer Satisfaction in Service Organizations (Case Study: Selected Branches of Tejarat Bank in Yazd city).

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 368

By:

Zanjirchi, Seyed Mahmood;
Jalilian, Negar

Publication type:

Article

Studying the Effective Factors on Customers' Loyalty towards Email Services: Investigating E-Quality, E-Satisfaction, and E-Trust.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 302

By:

Hosseini, Seyed Yaghoub;
Yadollahi, Shahrbanoo;
Laghab, Zohreh Khosravi

Publication type:

Article

The Effect of Market Orientation and International Business Relationship on Export Performance in Handicraft Industry in Tehran.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 283

By:

Gharacheh, Manijeh;
Karimi alavijeh, Mohammad Reza;
Akbarinejad, Masoumeh

Publication type:

Article

Analytical Comparison of Technology Acceptance Model and Theory of Reasoned Action about Mobile Advertising Acceptance.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 413

By:

Tabatabaei Nasab, Seyyed Mohamad;
Ardakani, Saeed Saeeda;
Nikzad, Fatemeh

Publication type:

Article

The Effects of Exchange Rate on International Marketing Margins of Apple between Iran and Turkey During 2001-2011.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 400

By:

Torki, Leila;
Rezai, Ahmad Ali;
Nagheli, Shokofeh

Publication type:

Article

The Presentation of Model and Primary Index for Identification and Measuring the Effective Factors on Customer Satisfaction and Loyalty in the Automobile Industry.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 385

By:

Samani, Nastaran Dehghani;
Moghaddam, Afsaneh Zamani

Publication type:

Article

Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 264

By:

Amirshahi, Mirahmad;
Yazdani, Hamid Reza;
Aulipour, Elahe

Publication type:

Article

Studying the Effective Managerial and Organizational Factors on Successful Selling of Modern Banking Services (Case Study: Selected Branches of Mehr Bank in Isfahan Province).

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 355

By:

Teimouri, Hadi;
Sami, Mohsen;
Panah, Masoud Hekmat

Publication type:

Article

Studying the Effective Factors on Customer Compliance in High Contact Services based on Bandura Social - Cognitive Theory.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 336

By:

Hajipoor, Bahman;
Asadi, Zahra

Publication type:

Article

Brand Audit and Investigating the Relationship between Audit Indicators in Hospitality Industry (Case of Study: Shiraz Homa Hotel).

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 245

By:

Rahimnia, Fariborz;
Siyahroodi, Mehdi Najafi;
Alavi, Seyed Moslem

Publication type:

Article

Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (Case Study: Saman Insurance's Life Insured).

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 221

By:

Aghazadeh, Hashem;
Gholipour, Rahmatollah;
Bakhshizadeh, Elaheh

Publication type:

Article