Works matching IS 22287744 AND DT 2014 AND VI 3 AND IP 4
Results: 12
Analytical Comparison of Technology Acceptance Model and Theory of Reasoned Action about Mobile Advertising Acceptance.
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 413
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- Publication type:
- Article
The Effects of Exchange Rate on International Marketing Margins of Apple between Iran and Turkey During 2001-2011.
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- New Marketing Research Journal, 2014, v. 3, n. 4, p. 400
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- Publication type:
- Article
The Presentation of Model and Primary Index for Identification and Measuring the Effective Factors on Customer Satisfaction and Loyalty in the Automobile Industry.
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- New Marketing Research Journal, 2014, v. 3, n. 4, p. 385
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- Publication type:
- Article
Providing a Framework of Combination of Kano Model with Experiments Design to Enhance Customer Satisfaction in Service Organizations (Case Study: Selected Branches of Tejarat Bank in Yazd city).
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- New Marketing Research Journal, 2014, v. 3, n. 4, p. 368
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- Publication type:
- Article
Studying the Effective Managerial and Organizational Factors on Successful Selling of Modern Banking Services (Case Study: Selected Branches of Mehr Bank in Isfahan Province).
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 355
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- Publication type:
- Article
Studying the Effective Factors on Customer Compliance in High Contact Services based on Bandura Social - Cognitive Theory.
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- New Marketing Research Journal, 2014, v. 3, n. 4, p. 336
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- Publication type:
- Article
Studying the Effect of Software Products' Marketing Mix on Satisfaction and Behavioral Intention of Costumers, Considering the Interactional Effect of Behavioral Intention.
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- New Marketing Research Journal, 2014, v. 3, n. 4, p. 319
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- Publication type:
- Article
Studying the Effective Factors on Customers' Loyalty towards Email Services: Investigating E-Quality, E-Satisfaction, and E-Trust.
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 302
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- Publication type:
- Article
The Effect of Market Orientation and International Business Relationship on Export Performance in Handicraft Industry in Tehran.
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 283
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- Publication type:
- Article
Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran.
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 264
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- Publication type:
- Article
Brand Audit and Investigating the Relationship between Audit Indicators in Hospitality Industry (Case of Study: Shiraz Homa Hotel).
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 245
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- Publication type:
- Article
Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (Case Study: Saman Insurance's Life Insured).
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 221
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- Publication type:
- Article