Frontmatter.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. i, doi. 10.1515/roms-2024-frontmatter1
- Publication type:
- Article
Works matching IS 21945985 AND DT 2024 AND VI 22 AND IP 1
Results: 13
1
2
Does Advertising Facilitate Supplier-Provided Trade Credit?
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 253, doi. 10.1515/roms-2024-0057
- By:
- Publication type:
- Article
3
Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 281, doi. 10.1515/roms-2024-0037
- By:
- Publication type:
- Article
4
Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 169, doi. 10.1515/roms-2024-0036
- By:
- Publication type:
- Article
5
"How Brands Can Influence Consumers' Attitudes Towards Visiting Brand-related destinations".
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 43, doi. 10.1515/roms-2024-0019
- By:
- Publication type:
- Article
6
Don't Tell Me to Have, but to Do It! The Role of Luxury Desirability Motives in Reducing Counterfeiting Schadenfreude.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 193, doi. 10.1515/roms-2024-0001
- By:
- Publication type:
- Article
7
"Gusto" or "Taste"? Anglicisms Change Perceived Product Risk and Product Appeal in Italian Print Advertising.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 219, doi. 10.1515/roms-2023-0129
- By:
- Publication type:
- Article
8
The 4Ps Marketing Strategy as a Driver of Dynamic Capabilities: Path to Consumer/Voter Satisfaction.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 117, doi. 10.1515/roms-2023-0125
- By:
- Publication type:
- Article
9
Authenticity as a Strategic Weapon: Navigating the Social Media Battlefield to Enhance Brand Loyalty.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 133, doi. 10.1515/roms-2023-0118
- By:
- Publication type:
- Article
10
The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories: Social and Affective Implications.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 25, doi. 10.1515/roms-2023-0107
- By:
- Publication type:
- Article
11
Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts' Applications.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 57, doi. 10.1515/roms-2023-0099
- By:
- Publication type:
- Article
12
Reduction of Ivory Product Purchase in China: The Role of Cultural Values on Ethical Consumption.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 1, doi. 10.1515/roms-2023-0023
- By:
- Publication type:
- Article
13
AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want.
- Published in:
- Review of Marketing Science, 2024, v. 22, n. 1, p. 87, doi. 10.1515/roms-2023-0018
- By:
- Publication type:
- Article