Frontmatter.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. i, doi. 10.1515/roms-2023-frontmatter1
- Publication type:
- Article
Works matching IS 21945985 AND DT 2023 AND VI 21 AND IP 1
Results: 14
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Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 327, doi. 10.1515/roms-2023-0036
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- Publication type:
- Article
3
Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHP.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 271, doi. 10.1515/roms-2023-0027
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- Publication type:
- Article
4
Dynamic Formation of Quality Expectations: Theory and Empirical Evidence.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 35, doi. 10.1515/roms-2022-0096
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- Publication type:
- Article
5
How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 187, doi. 10.1515/roms-2022-0095
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- Publication type:
- Article
6
Walk in Someone Else's Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 17, doi. 10.1515/roms-2022-0089
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- Publication type:
- Article
7
Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z's Satisfaction and Loyalty.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 169, doi. 10.1515/roms-2022-0084
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- Publication type:
- Article
8
Marketing Journal Rankings: Active Scholar Assessment.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 195, doi. 10.1515/roms-2022-0076
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- Publication type:
- Article
9
How Does Social Media Impact Consumers' Sustainable Purchase Intention?
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 143, doi. 10.1515/roms-2022-0072
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- Publication type:
- Article
10
The Rise of the Non-Fungible Token (NFT) Market in Turkey: The Effect of Social Media Interaction and the Need for Uniqueness on NFT Purchase Intention<sup>*</sup>.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 1, doi. 10.1515/roms-2022-0065
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- Publication type:
- Article
11
The Impact of Customer Perceived Justice on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Customer Trust and Affective Commitment.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 295, doi. 10.1515/roms-2022-0063
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- Publication type:
- Article
12
Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 245, doi. 10.1515/roms-2022-0059
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- Publication type:
- Article
13
A Systematic Analysis of Higher Educational Content Over Social Media for Engagement Optimization.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 77, doi. 10.1515/roms-2022-0050
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- Publication type:
- Article
14
Developing Affective Brands: Paratextualization in the Entertainment Industry.
- Published in:
- Review of Marketing Science, 2023, v. 21, n. 1, p. 111, doi. 10.1515/roms-2022-0021
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- Publication type:
- Article