Frontmatter.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. i, doi. 10.1515/roms-2022-frontmatter1
- Publication type:
- Article
Works matching IS 21945985 AND DT 2022 AND VI 20 AND IP 1
Results: 11
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Attitudes Toward Global and Local Consumer Culture and the Meanings of Brands.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 37, doi. 10.1515/roms-2022-0035
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- Publication type:
- Article
3
On the Role of Ad Networks: To Endogenize or Not to Endogenize the Number of Bidders in Auctions?
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 1, doi. 10.1515/roms-2022-0032
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- Publication type:
- Article
4
Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 233, doi. 10.1515/roms-2022-0025
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- Publication type:
- Article
5
Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 207, doi. 10.1515/roms-2022-0007
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- Publication type:
- Article
6
Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 83, doi. 10.1515/roms-2022-0006
- By:
- Publication type:
- Article
7
How Do Different Brand Equity Measures Affect Long-Term Promotional Effectiveness?
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 175, doi. 10.1515/roms-2022-0003
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- Publication type:
- Article
8
Revisiting the Recent History of Consumer Behavior in Marketing Journals: A Topic Modeling Perspective.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 113, doi. 10.1515/roms-2021-0086
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- Publication type:
- Article
9
Profile Photos' Impact in Online Reviews: The Effect of Cultural Differences.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 21, doi. 10.1515/roms-2021-0074
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- Publication type:
- Article
10
On the Determinants of Online Short Videos' Effectiveness Relative to Parents' Attitudes, Behavioural Intentions and Consideration of Alternatives.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 63, doi. 10.1515/roms-2021-0063
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- Publication type:
- Article
11
Service Dominant Logic and Market Orientation: A Case Study of Brazilian Agribusiness Firms.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 147, doi. 10.1515/roms-2021-0054
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- Publication type:
- Article