Frontmatter.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. i, doi. 10.1515/roms-2021-frontmatter1
- Publication type:
- Article
Works matching IS 21945985 AND DT 2021 AND VI 19 AND IP 1
Results: 8
1
2
Complementarity of Information Products.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. 1, doi. 10.1515/roms-2021-0004
- By:
- Publication type:
- Article
3
Taking It a Step Further: When do Followers Adopt Influencers' Own Brands?
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. 53, doi. 10.1515/roms-2021-0003
- By:
- Publication type:
- Article
4
The Effects of Country-Image and Animosity on Asian Consumers' Responses to Foreign Brands.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. 121, doi. 10.1515/roms-2020-0084
- By:
- Publication type:
- Article
5
Interdependences of Products in Market Baskets: Comparing the Conditional Restricted Boltzmann Machine to the Multivariate Logit Model.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. 33, doi. 10.1515/roms-2020-0074
- By:
- Publication type:
- Article
6
Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. 75, doi. 10.1515/roms-2020-0054
- By:
- Publication type:
- Article
7
Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. 139, doi. 10.1515/roms-2020-0050
- By:
- Publication type:
- Article
8
The Examination of Cultural Values and Social Media Usages in China.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. 101, doi. 10.1515/roms-2020-0044
- By:
- Publication type:
- Article