Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty.
- Published in:
- Review of Marketing Science, 2020, v. 18, n. 1, p. 117, doi. 10.1515/roms-2020-0026
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- Publication type:
- Article
Works matching IS 21945985 AND DT 2020 AND VI 18 AND IP 1
Results: 7
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2
Influence of Images in Online Reviews for Search Goods on Helpfulness.
- Published in:
- Review of Marketing Science, 2020, v. 18, n. 1, p. 43, doi. 10.1515/roms-2019-0072
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- Publication type:
- Article
3
Relevance of the Higher-Order Brand Love Prototype in a Service Context.
- Published in:
- Review of Marketing Science, 2020, v. 18, n. 1, p. 1, doi. 10.1515/roms-2019-0061
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- Publication type:
- Article
4
Exclusivity as a Signal of Quality in a Market with Word-of-Mouth Communication.
- Published in:
- Review of Marketing Science, 2020, v. 18, n. 1, p. 99, doi. 10.1515/roms-2020-0022
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- Publication type:
- Article
5
Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets.
- Published in:
- Review of Marketing Science, 2020, v. 18, n. 1, p. 75, doi. 10.1515/roms-2020-0006
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- Publication type:
- Article
6
Persuasive Advertising in a Vertically Differentiated Competitive Marketplace.
- Published in:
- Review of Marketing Science, 2020, v. 18, n. 1, p. 145, doi. 10.1515/roms-2019-0075
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- Publication type:
- Article
7
How Culture Moderates the Effects of Justice in Service Recovery.
- Published in:
- Review of Marketing Science, 2020, v. 18, n. 1, p. 21, doi. 10.1515/roms-2019-0043
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- Publication type:
- Article