Reference Dependence and Conjoint Analysis.
- Published in:
- Review of Marketing Science, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1546-5616.1141
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- Publication type:
- Article
Works matching IS 21945985 AND DT 2012 AND VI 10 AND IP 1
Results: 4
1
2
The Internalization of Advertising Services: An Inter-Industry Analysis.
- Published in:
- Review of Marketing Science, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1546-5616.1142
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- Publication type:
- Article
3
The Unbundling of Advertising Agency Services: An Economic Analysis.
- Published in:
- Review of Marketing Science, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1546-5616.1164
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- Publication type:
- Article
4
Competitive Effects of Mass Customization.
- Published in:
- Review of Marketing Science, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1546-5616.1139
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- Publication type:
- Article