Works matching IS 21945985 AND DT 2008 AND VI 6 AND IP 1
Results: 1
Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model.
- Published in:
- Review of Marketing Science, 2008, v. 6, n. 1, p. 1, doi. 10.2202/1546-5616.1065
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- Publication type:
- Article