Works matching IS 21945985 AND DT 2008 AND VI 6 AND IP 1

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model.

Published in:

Review of Marketing Science, 2008, v. 6, n. 1, p. 1, doi. 10.2202/1546-5616.1065

By:

• Karray, Salma;
• Martín-Herrán, Guiomar

Publication type:

Article