Magazines and their Companion Websites: Competing Outlet Channels?
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- Review of Marketing Science, 2006, v. 4, n. 1, p. 1, doi. 10.2202/1546-5616.1046
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- Article
Works matching IS 21945985 AND DT 2006 AND VI 4 AND IP 1
Results: 3
1
2
Store Brand Strength.
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- Review of Marketing Science, 2006, v. 4, n. 1, p. 1, doi. 10.2202/1546-5616.1037
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- Article
3
An Empirical Real-Time Test for Takeoff With Applications to Cellular Telephony.
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- Review of Marketing Science, 2006, v. 4, n. 1, p. 1, doi. 10.2202/1546-5616.1036
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- Article