The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment.
- Published in:
- Review of Marketing Science, 2003, v. 1, p. 1
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- Publication type:
- Article
Works matching IS 21945985 AND DT 2003 AND VI 1
Results: 3
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2
Competitive Entry and Pricing Responses to Product Innovation.
- Published in:
- Review of Marketing Science, 2003, v. 1, p. 1
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- Publication type:
- Article
3
Measuring National Brands' Equity over Store Brands.
- Published in:
- Review of Marketing Science, 2003, v. 1, p. 1
- By:
- Publication type:
- Article