Works matching IS 21874220 AND DT 2020
Results: 5
Deriving Lifetime Value of a Customer Who Exhibits Non-Poisson Purchase Behavior: Application to Marketing Intervention for Customer Retention.
- Published in:
- Journal of Marketing Science, 2020, p. 7
- By:
- Publication type:
- Article
ABSTRACTS.
- Published in:
- 2020
- Publication type:
- Abstract
An Analysis of Online Review Helpfulness that Integrates Content and Function Words -- An Application to Online Reviews on Amazon.com --.
- Published in:
- Journal of Marketing Science, 2020, p. 49
- Publication type:
- Article
An Analysis of Online Review Helpfulness that Integrates Content and Function Words -An Application to Online Reviews on Amazon.com-.
- Published in:
- Journal of Marketing Science, 2020, p. 29
- By:
- Publication type:
- Article
Study of Prior Purchase Behavior that Enhances the Probability of Choosing High-Priced Goods in Store: Empirical Analysis Using Smart Cart Data.
- Published in:
- Journal of Marketing Science, 2020, p. 2
- By:
- Publication type:
- Article