ENTREVISTAS, ANOTAÇÕES E ANÁLISES PRELIMINARES NA PESQUISA QUALITATIVA: CUIDADOS FUNDAMENTAIS.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1348, doi. 10.5585/remark.v23i4.27657
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- Article
Works matching IS 21775184 AND DT 2024 AND VI 23 AND IP 4
Results: 18
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INTERVIEWS, NOTE TAKING, AND PRELIMINARY ANALYSES IN QUALITATIVE RESEARCH: FUNDAMENTAL PRECAUTIONS.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1315, doi. 10.5585/remark.v23i4.27657
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- Article
3
FATORES QUE INFLUENCIAM A ATITUDE E A INTENÇÃO DE COMPRA DE PRODUTOS DE LUXO DE SEGUNDA MÃO.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1403, doi. 10.5585/remark.v23i4.26498
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- Article
4
FACTORS INFLUENCING ATTITUDE AND INTENTION TO PURCHASE SECOND-HAND LUXURY PRODUCTS.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1366, doi. 10.5585/remark.v23i4.26498
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- Article
5
APRIMORANDO A QUALIDADE EM SURVEYS ONLINE: DESCOBRINDO TEMAS E ESTRATÉGIAS FUNDAMENTAIS.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1822, doi. 10.5585/remark.v23i4.25692
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6
ENHANCING QUALITY IN ONLINE SURVEYS: UNCOVERING FOUNDATIONAL THEMES AND STRATEGIES.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1786, doi. 10.5585/remark.v23i4.25692
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- Article
7
SOCIAL MEDIA BRAND ENGAGEMENT AND PERCEIVED RISK IN PURCHASE: A CONCEPTUAL FRAMEWORK.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1858, doi. 10.5585/remark.v23i4.25612
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- Article
8
METODOLOGÍA DE DETECCIÓN DE INSIGHTS: EXPLORANDO Y DESCUBRIENDO AL CONSUMIDOR.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1756, doi. 10.5585/remark.v23i4.24963
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- Article
9
INSIGHT DETECTION METHODOLOGY: EXPLORING AND DISCOVERING THE CONSUMER.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1728, doi. 10.5585/remark.v23i4.24963
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- Publication type:
- Article
10
GREEN PRODUCTS: PURCHASING INTENTION, ATTITUDE AND BEHAVIOUR IN THE ECUADORIAN MARKET.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1504, doi. 10.5585/remark.v23i4.24586
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- Article
11
A ACEITAÇÃO DE VEÍCULOS ELÉTRICOS: UM MODELO DERIVADO DA TAM.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1340, doi. 10.5585/remark.v23i4.24015
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12
ELECTRIC VEHICLES ACCEPTANCE: A TAM-DERIVED MODEL.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1315, doi. 10.5585/remark.v23i4.24015
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- Article
13
O EFEITO MEDIADOR DA ORIENTAÇÃO PARA O MERCADO EXTERNO NA RELAÇÃO ENTRE AS CAPACIDADES DE INOVAÇÃO E O DESEMPENHO EXPORTADOR: O CONTEXTO DE PEQUENAS E MÉDIAS EMPRESAS.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1628, doi. 10.5585/remark.v23i4.24007
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- Article
14
THE MEDIATING EFFECT OF EXPORT MARKET ORIENTATION ON THE RELATIONSHIP BETWEEN INNOVATION CAPABILITIES AND EXPORT PERFORMANCE: THE CONTEXT OF SMALL AND MEDIUM-SIZED COMPANIES.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1595, doi. 10.5585/remark.v23i4.24007
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- Article
15
A PERCEPÇÃO DO RISCO E A INTENÇÃO DE COMPRA DURANTE A PANDEMIA DO COVID-19.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1462, doi. 10.5585/remark.v23i4.23697
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- Article
16
RISK PERCEPTION AND PURCHASE INTENTION DURING THE COVID-19 PANDEMIC.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1432, doi. 10.5585/remark.v23i4.23697
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- Article
17
O POSICIONAMENTO POLÍTICO DE MARCAS E O IMPACTO NO COMPORTAMENTO DO CONSUMIDOR.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1695, doi. 10.5585/remark.v23i4.23685
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- Article
18
BRAND POLITICAL POSITIONING AND ITS IMPACT ON CONSUMER BEHAVIOR.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1665, doi. 10.5585/remark.v23i4.23685
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- Article