Works matching IS 21775184 AND DT 2024 AND VI 23 AND IP 1

Results: 9

EMERGING RESEARCH FRONTIERS IN CONSUMER NEUROSCIENCE.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 1, doi. 10.5585/remark.v23i1.25377

By:

Caneppele, Nairana Radtke;
Shigaki, Helena Belintani;
Ribeiro Serra, Fernando Antonio;
Contreras Pinochet, Luis Hernan;
Barcelos, Renato Hübner

Publication type:

Article

INVESTIGATING GLOBAL BRAND PREFERENCE BIAS AMONG LOW-STATUS CONSUMERS: A STUDY ON THE MECHANISMS OF ITS ACCENTUATION AND MITIGATION.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 41, doi. 10.5585/remark.v23i1.23567

By:

Bizarrias, Flávio Santino;
Strehlau, Vivian Iara;
Teixeira Cucato, Jussara da Silva;
Moraes, Sergio Garrido;
Strehlau, Suzane

Publication type:

Article

EXAMINATION OF FAMOUS USE IN TELEVISION ADVERTISEMENTS WITH ELECTROENCEPHALOGRAM (EEG): THE EXAMPLE OF TURKEY.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 72, doi. 10.5585/remark.v23i1.23563

By:

OYMAN, Turgay

Publication type:

Article

PROPOSITION OF THE ISIE FRAMEWORK AND THE APPLICABILITY OF FACEREADER TO MEASURE EMOTIONS IN MARKETING RESEARCH ON SUSTAINABLE CONSUMPTION.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 97, doi. 10.5585/remark.v23i1.23559

By:

da Costa Lima Peixoto, Mariana Marinho;
Gonçalves, Carlos Alberto;
da Silva, Eduardo Camilo

Publication type:

Article

CONTRAINTUITIVE COMMUNICATION IN SOCIAL MARKETING: EXPERIMENTS WITH NEUROSCIENTIFIC TECHNIQUES.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 150, doi. 10.5585/remark.v23i1.23558

By:

Andreoli, Taís Pasquotto;
Conrado de Britto, Caroline Cristina;
Kawano, Diogo Rógora

Publication type:

Article

NEUROMARKETING: THE INFLUENCE OF HUMAN FACES ON ATTENTION AND PERCEIVED TRUSTWORTHINESS BASED ON POSTS IN VIRTUAL ENVIRONMENTS.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 198, doi. 10.5585/remark.v23i1.23556

By:

Camargo, Shirlei Miranda

Publication type:

Article

NEUROMARKETING: EXPLORING THE UNCONSCIOUS SIDE OF CONSUMPTION.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 252, doi. 10.5585/remark.v23i1.23541

By:

Louro, Fernanda Gonçalves;
Barboza, Renata Andreoni

Publication type:

Article

EYE-TRACKING AS A PHYSIOLOGICAL CORRELATE OF CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 300, doi. 10.5585/remark.v23i1.23271

By:

Neves Pereira, Marcelo Henrique;
Bezerra de Melo, Felipe Luiz Neves;
Jerônimo Soares, Ana Maria;
Soares Ferreira, Pabllo Barcellos;
da Silva, Marcos Paulo;
Morya, Edgard

Publication type:

Article

PROPOSAL FOR MODELING THE EXPERIMENTAL PROCESS FOR NEUROMARKETING RESEARCH USING THE ELECTROENCEPHALOGRAPHY TOOL.

Published in:

REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 366, doi. 10.5585/remark.v23i1.20018

By:

Pagan, Natália Munari;
Pagan, Karina Munari;
Engracia Giraldi, Janaina de Moura;
Caldeira de Olivera, Jorge Henrique

Publication type:

Article