Works matching IS 21775184 AND DT 2023 AND VI 22 AND IP 3

Results: 8

FROM CONSUMER TO PROSUMER OF ENERGY: THE ADOPTION OF DISTRIBUTED GENERATION FROM THE PRACTICE THEORY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1276, doi. 10.5585/remark.v22i3.20767

By:

Lopes Carvalhais, Rafael;
de Rezende Pinto, Marcelo

Publication type:

Article

DOES VISUAL APPEAL MODERATES THE IMPACT OF ATTITUDE TOWARDS ADVERTISING ON BRAND ATTITUDE, ATTACHMENT AND LOYALTY?

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1250, doi. 10.5585/remark.v22i3.22160

By:

Ramish, Muhammad Sufyan;
Zia, Muhammad Qamar;
Saraih, Ummi Naiemah;
Suanda, Julinawati;
Ansari, Junaid

Publication type:

Article

EVALUATION OF CUSTOMER EXPERIENCE IN THE HIGH-INCOME SEGMENT OF BANKING SERVICES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1191, doi. 10.5585/remark.v22i3.22381

By:

da Costa Filho, Bento Alves;
Rodrigues Bezerra, Marcus Vinícius;
Cesar Bontempo, Paulo

Publication type:

Article

BE AUTHENTIC! ANALYZING THE IMAGE MANAGEMENT OF DIGITAL NANO-INFLUENCERS.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1127, doi. 10.5585/remark.v22i3.21653

By:

de Brito Silva, Marianny Jessica;
Julia Silva, Claudine;
Alves Pinheiro, Mirelly Mary

Publication type:

Article

CONSUMER ENGAGEMENT IN SOCIAL NETWORKS: BRAND CONTENT MECHANISMS AFFECTING CONSUMER USAGE INTENTION.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1067, doi. 10.5585/remark.v22i3.21544

By:

Gusmão Fantino, Ana Paula;
Alves Sincorá, Larissa;
Moll Brandão, Marcelo

Publication type:

Article

AN ANALYSIS OF THE MOTIVATIONS OF INDEPENDENT DIRECT SELLING CONSULTANTS BASED ON EXPECTANCY THEORY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1001, doi. 10.5585/remark.v22i3.21835

By:

Garcelli Schunck, Josiane;
Angotti Guissoni, Leandro;
Eduardo Lourenço, Carlos

Publication type:

Article

CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 944, doi. 10.5585/remark.v22i3.20777

By:

Brandão, Amélia;
Dias Fernandes, Sara;
Rodrigues, Paula

Publication type:

Article

MAKING UP FOR LOST TIME: ANALYSIS OF REVENGE BUYING INTENTION IN THE POST-PANDEMIC SCENARIO.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 876, doi. 10.5585/remark.v22i3.21129

By:

de Oliveira Campos, Patrícia;
Lira do Nascimento, Ana Clara;
Nunes de Santana, Poliana;
Freitas da Costa, Marconi

Publication type:

Article