Results: 8
FROM CONSUMER TO PROSUMER OF ENERGY: THE ADOPTION OF DISTRIBUTED GENERATION FROM THE PRACTICE THEORY.
- Published in:
- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1276, doi. 10.5585/remark.v22i3.20767
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- Article
DOES VISUAL APPEAL MODERATES THE IMPACT OF ATTITUDE TOWARDS ADVERTISING ON BRAND ATTITUDE, ATTACHMENT AND LOYALTY?
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1250, doi. 10.5585/remark.v22i3.22160
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- Article
EVALUATION OF CUSTOMER EXPERIENCE IN THE HIGH-INCOME SEGMENT OF BANKING SERVICES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1191, doi. 10.5585/remark.v22i3.22381
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- Article
BE AUTHENTIC! ANALYZING THE IMAGE MANAGEMENT OF DIGITAL NANO-INFLUENCERS.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1127, doi. 10.5585/remark.v22i3.21653
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- Article
CONSUMER ENGAGEMENT IN SOCIAL NETWORKS: BRAND CONTENT MECHANISMS AFFECTING CONSUMER USAGE INTENTION.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1067, doi. 10.5585/remark.v22i3.21544
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- Article
AN ANALYSIS OF THE MOTIVATIONS OF INDEPENDENT DIRECT SELLING CONSULTANTS BASED ON EXPECTANCY THEORY.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1001, doi. 10.5585/remark.v22i3.21835
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- Article
CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 944, doi. 10.5585/remark.v22i3.20777
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- Publication type:
- Article
MAKING UP FOR LOST TIME: ANALYSIS OF REVENGE BUYING INTENTION IN THE POST-PANDEMIC SCENARIO.
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- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 876, doi. 10.5585/remark.v22i3.21129
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- Article