Works matching IS 21775184 AND DT 2023 AND VI 22 AND IP 1

Results: 8

CUSTOMER-BASED BRAND EQUITY AND CUSTOMER BEHAVIORAL INTENTION: EVIDENCE FROM INSURANCE SERVICE.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 439, doi. 10.5585/remark.v22i1.20256

By:

Bakhshizadeh, Elaheh;
Aliasghari, Hossein

Publication type:

Article

DETERMINANTS AND CONSEQUENCES OF CONSUMER ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 381, doi. 10.5585/remark.v22i1.19685

By:

Cássia de Moura, Andréia;
Reis Monteiro, Plínio Rafael;
Augusto Gonçalves, Márcio

Publication type:

Article

EXPLORING THE ANTECEDENTS OF LOYALTY FROM THE PERSPECTIVE OF THE E-COMMERCE RETAIL CONSUMER IN BRAZIL.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 301, doi. 10.5585/remark.v22i1.17710

By:

Pantoja Souza, Fernanda Caroline;
Araújo de Souza Júnior, Armando;
Fernando Petry, Jonas;
Francisco Soares Filho, Afrânio de Amorim

Publication type:

Article

INFLUENCE FACTORS OF CONSUMERS' DECISION-MAKING: THE BEHAVIORAL PERSPECTIVE ON CAR BUYING.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 223, doi. 10.5585/remark.v22i1.17462

By:

Frota Furtado, Gilberto;
Boeing, Ricardo;
Maranhão Almeida, Quiriane;
Rodrigues Sousa, Antônia Márcia;
Carlos dos Santos, Ruan

Publication type:

Article

"HARD TO READ, HARD TO BELIEVE": (DIS)FLUENCY EFFECTS ON EWOM CREDIBILITY AND PURCHASE INTENTIONS.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 169, doi. 10.5585/remark.v22i1.21421

By:

Camou Viacava, Juan José;
Mercurio de Andrade, Gabriela Kluber;
Adilson de Lima, Ysmaim

Publication type:

Article

THE ROLE OF THE CONSUMER'S AFFECT IN SITUATIONS OF DISCOUNT DISCREPANCY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 121, doi. 10.5585/remark.v22i1.21516

By:

Zuniga Huertas, Melby Karina;
Ferreira Lepre, Thais Rubia

Publication type:

Article

CAN I FOLLOW YOU? PROPOSAL OF A MEASUREMENT MODEL TO ASSESS THE RELATIONSHIP BETWEEN SOCIAL MEDIA BRANDS AND THEIR USER.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 60, doi. 10.5585/remark.v22i1.21929

By:

Odaguiri Enes, Yuri de Souza;
Demo, Gisela;
Scussel, Fernanda;
Silva, Talita

Publication type:

Article

HAVE EMOTIONS UNLEASHED BY THE PANDEMIC INFLUENCED OUR PERCEPTION OF VALUE?

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 1, doi. 10.5585/remark.v22i1.20158

By:

Tambosi, Greicy;
Tontini, Gérson;
Gomes, Giancarlo

Publication type:

Article